User Experience (UX) and Digital Transformation : The Why, What, and How
- 1. User Experience (UX) and Digital Transformation : The Why, What, and How Tan Yong Heng Michael #ISSLearningFest
- 2. Digital Transformation (DT or DX) is the use of new, fast and frequently changing digital technology to solve problems. It is about transforming processes that were non digital or manual to digital processes. One aspect of digital transformation is the concept of 'going paperless' or reaching a digital business maturity affecting both individual businesses and whole segments of society, such as government, mass communications, art, medicine, and science. - Wikipedia #ISSLearningFest
- 7. What is User Experience? #ISSLearningFest
- 8. #ISSLearningFest Allow user to complete their task Allow user to complete their task easily Allow user to complete their task easily and happily The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design. - Nielsen Norman Group
- 9. How to Create Great User Experience? #ISSLearningFest
- 10. #ISSLearningFest True user experience goes far beyond giving customers what they say they want they want
- 11. #ISSLearningFest
- 12. Typical UX Lifecycle #ISSLearningFest Understand Analyse Design Validate
- 13. #ISSLearningFest Understand Analyse Design Validate We want passengers to book ride easily through mobile app
- 14. #ISSLearningFest Understand Analyse Design Validate
- 15. #ISSLearningFest Understand Analyse Design Validate
- 16. #ISSLearningFest Understand Analyse Design Validate So frustrating that you cannot change a destination once you are on a ride, and you can’t add a stop after the booking is made!
- 17. Initiation Requirements Technical Design Development User Acceptance Testing Implement Traditional Development Process
- 18. Initiation Requirements User Research Prototype Usability Testing Technical DesignDevelopment User Acceptance Testing Implement Traditional Development Process + UX
- 19. Initiation Initial Backlog Iteration 0 Iteration 1 Iteration 2 ... Iteration n Agile Development Process
- 20. Initiation Initial Backlog Iteration 0 UX M1 UX M2 UX M3 Agile Development Process + UX Iteration 0 Iteration 1 DEV M1 DEV M2 DEV M3
- 22. Give Us Your Feedback #ISSLearningFest Day 3 Programme