Audience interview analysis.
- 1. “AS MEDIA 2016-2017: Interviews”- analysis. As pictured,to conduct further audience research I have interviewed twomembersof my target audience. From the interviews I have learntthat my audience will be predominantly female.They’re youngas they’re still ineducation therefore they’ll be agedeitheror between13-18 yearsold. Both intervieweeshave discussedaspectsof theirlifestyle thatfocusonappearance for example Abbeysaysshe watches‘make-uptutorials’andSophie discussesgetting‘dressedup’ withherfriendsfora nightout.What I needto doin mymagazine isto have structured sectionsforeachfeature sothat it looksorganisedandprofessionalforthose readers.Some magazinestendtohave too manycovellines,headlinesandplugsthatdistractfromthe image makingthe magazine lookheavyandoverbearing.Thiscouldworkforotheraudiences howeverIfeel myaudience wouldbenefitfrommagazine pagesthatare detailedwith informationsuchasthe bestpop artistsforthis monthandadvertisementsformake-upina neatorganisedwayforexample Icouldoutline the plugswiththe same shape foreachplug, have the textindifferentcoloursforeachsection,make the headlinesclearbyusingalarger textsize and/ordifferentfont. Both girlshave alsomentionedhowtheylove tosocialise byeithermentioning ‘goingoutwith my friends’,theirclubs, andhobbiessuchasdancingwhichisa social activityaswell asAbby mentionedhowshe has‘apart-time jobinTopshop’whichwouldmostlikelyinvolve herbeing friendly,smilingandtalkingwithcustomerstopresentTOPSHOP inthe bestpossible light.In the magazine Iwill make sure to include informationonthe latestpopgigs/festivals,popmusic loversmeet-upsandtipsonthe bestthingstheycan do withfriendswhilsttheyare atthese gigs. Most importantly,bothgirlslove downloadingandlisteningtopopmusic.Theychoose to spendtheirpocketmoneyandreceive the ‘latesttunes’and‘new music’.Thismeansthatmy magazine couldhave advertiserssuchas‘Spotify- There are millionsof songsonSpotify.Play your favourites,discovernewtracks…’and ‘Shazam-Identifythe mediaplayingaroundyou, explore the musicyoulove.Discoversonglyricsfromyourfavourite artistson Shazam.’This wayit’ll helpmyaudience todowhattheylove froma reliable trustedsource aswell asit allowsmyprintpiece tointegrate withdigital media,allowingme touse barcodesforappsand otherlinkstowebsites expandingmycompany’susage of mediaplatforms.Therefore myprint piece still remainscurrentinaworldwhere digital mediaishavinganexpandinginfluence.