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Introduction

USER CENTERED DESIGN
Do you want to DESIGN A SYSTEM which considers...




  An organization's business                User's needs, limitations
  objectives and goals                      and preferences




           Organization gets benefits     User will like it
We all want, that is, just to SATISFY THE USERS




 User’s Satisfaction = Organization’s Benefit
So lets go back and analyze, what are the major aspects
that makes our system ineffective, incapable
So lets go back and analyze, what are the major aspects
that makes our system ineffective, incapable



- BADLY DESIGNED NAVIGATION
 (Difficult to use, user get lost in between)
So lets go back and analyze, what are the major aspects
that makes our system ineffective, incapable



- BADLY DESIGNED NAVIGATION
 (Difficult to use, user get lost in between)

- POORLY DESIGNED CONTENT STRUCTURE
 (Hard to read information)
So lets go back and analyze, what are the major aspects
that makes our system ineffective, incapable



- BADLY DESIGNED NAVIGATION
 (Difficult to use, user get lost in between)

- POORLY DESIGNED CONTENT STRUCTURE
 (Hard to read information)

- INCONSISTANCY THROUGH-OUT ALL PAGES
 (Get lost in between)
So lets go back and analyze, what are the major aspects
that makes our system ineffective, incapable



- BADLY DESIGNED NAVIGATION
 (Difficult to use, user get lost in between)

- POORLY DESIGNED CONTENT STRUCTURE
 (Hard to read information)

- INCONSISTANCY THROUGH-OUT ALL PAGES
 (Get lost in between)

- POOR/DULL CONTENT, SEEMS NOT RELEVANT TO THE SERVICES
 (Doesn’t answer user’s questions, what user can do on the site)
So lets go back and analyze, what are the major aspects
that makes our system ineffective, incapable



- BADLY DESIGNED NAVIGATION
 (Difficult to use, user get lost in between)

- POORLY DESIGNED CONTENT STRUCTURE
 (Hard to read information)

- INCONSISTANCY THROUGH-OUT ALL PAGES
 (Get lost in between)

- POOR/DULL CONTENT, SEEMS NOT RELEVANT TO THE SERVICES
 (Doesn’t answer user’s questions, what user can do on the site)

- SLOW LOADING PAGE
 (User have to wait till the content loads on the page to perform the action)
So lets go back and analyze, what are the major aspects
that makes our system ineffective, incapable



- BADLY DESIGNED NAVIGATION
 (Difficult to use, user get lost in between)

- POORLY DESIGNED CONTENT STRUCTURE
 (Hard to read information)

- INCONSISTANCY THROUGH-OUT ALL PAGES
 (Get lost in between)

- POOR/DULL CONTENT, SEEMS NOT RELEVANT TO THE SERVICES
 (Doesn’t answer user’s questions, what user can do on the site)

- SLOW LOADING PAGE
 (User have to wait till the content loads on the page to perform the action)

- UNPROFESSIONALLY DESIGN
 (Icons, typography, colors, images etc.)
Because we use                      START
WATERFALL SOFTWARE DEVELOPMENT
life cycle model

                                   DESIGN




                                 DEVELOPMENT




                                   TESTING

                         NO


                      DESIGN
                                   ERRORS
                      ERRORS
                YES




                                    END
Because we use                    START
WATERFALL SOFTWARE DEVELOPMENT
life cycle model

                                  DESIGN




                                   OPMENT

               Missing

               USER
                                   STING




                         DESIGN
                                  ERRORS
                         ERRORS
                YES




                                   END
USER is the one



                  - We design and develop for
                  - We want to satisfy
                  - We get benefits from
so HOW do we design a system that fits into...




               Organization’s objectives and goals


                       Users Expectations
USER CENTERED DESIGN
User-centered design (UCD) is an approach for employing usability.
It is a structured product development methodology that involves users
Throughout all stages of Web site development, in order to create a system
that meets users' needs.
                                                                         - usability.gov
START
USER CENTERED DESIGN process



                                                                                PLANNING
                Analysis



                TEST                                                              Analysis
     Evaluate              Implement



                                                                                RESEARCH
                                                                     Evaluate                Implement



                                            Development
                                           Team with Users



                    Analysis
                                                                    Analysis

                    DESIGN
         Evaluate              Implement
                                                                   ANALYZE
                                                        Evaluate                Implement
SCOPE
    What are you developing?
    What is the system going to cover?
    What the users goals are?

  AUDIENCES
   Who are the major groups you want the site to serve?

  OBJECTIVES
   What goals should the system help your agency or organization to meet?




PLANNING
Who are the users?
  What’s their tasks and goals are?
  What are marketing & branding goals?
  What influence user to use the system?
  Which tasks are critical, important?
  What is users environment?




PLANNING               RESEARCH
How user perform the task and how long will it take?
  How do user want to use the system?
  How easy user can use the system without any error?
  What mental model user use to use the system




PLANNING            RESEARCH               ANALYZE
User will like this color combination?
  How can we put branding elements into design?
  How easy we can make the system structure?
  Have we use consistency through-out the system?
  Have we used relevant content?




PLANNING             RESEARCH              ANALYZE   DESIGN
Is the navigation easy to access?
        How is the speed of the system?
        User found the system interesting?
        User could perform the task that he want to perform?
        Is user satisfied?
        Does user find consistency in the system?




NNING            RESEARCH               ANALYZE                DESIGN   EVALUATE
Why should we follow UCD process...




                                100
                                90                               LAUNCH SYSTEM
                                80
       Cost of making changes




                                70
                                60                              TESTING
                                50
                                40
                                30
                                               DEVELOPMENT
                                20
                                10    DESIGN

                                 0
                                                         Time
BENEFITS of UCD process


USER
    Achieve their goals easily and effectively
    Enjoy the interaction with the system
    Satisfied instead of frustrated
    Increase trust to use the system again


 ORGANIZATION
       Reduce development cost and time
       Reduce training cost and time
       Reduce support cost and time
       Reduce maintenance cost and time
       Increase traffic / user’s interest
       Increase product’s sale and revenue
       Attract new customers
       Retain existing customers
Appreciate YOUR COMMENTS below…

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User centered-design process

  • 2. Do you want to DESIGN A SYSTEM which considers... An organization's business User's needs, limitations objectives and goals and preferences Organization gets benefits User will like it
  • 3. We all want, that is, just to SATISFY THE USERS User’s Satisfaction = Organization’s Benefit
  • 4. So lets go back and analyze, what are the major aspects that makes our system ineffective, incapable
  • 5. So lets go back and analyze, what are the major aspects that makes our system ineffective, incapable - BADLY DESIGNED NAVIGATION (Difficult to use, user get lost in between)
  • 6. So lets go back and analyze, what are the major aspects that makes our system ineffective, incapable - BADLY DESIGNED NAVIGATION (Difficult to use, user get lost in between) - POORLY DESIGNED CONTENT STRUCTURE (Hard to read information)
  • 7. So lets go back and analyze, what are the major aspects that makes our system ineffective, incapable - BADLY DESIGNED NAVIGATION (Difficult to use, user get lost in between) - POORLY DESIGNED CONTENT STRUCTURE (Hard to read information) - INCONSISTANCY THROUGH-OUT ALL PAGES (Get lost in between)
  • 8. So lets go back and analyze, what are the major aspects that makes our system ineffective, incapable - BADLY DESIGNED NAVIGATION (Difficult to use, user get lost in between) - POORLY DESIGNED CONTENT STRUCTURE (Hard to read information) - INCONSISTANCY THROUGH-OUT ALL PAGES (Get lost in between) - POOR/DULL CONTENT, SEEMS NOT RELEVANT TO THE SERVICES (Doesn’t answer user’s questions, what user can do on the site)
  • 9. So lets go back and analyze, what are the major aspects that makes our system ineffective, incapable - BADLY DESIGNED NAVIGATION (Difficult to use, user get lost in between) - POORLY DESIGNED CONTENT STRUCTURE (Hard to read information) - INCONSISTANCY THROUGH-OUT ALL PAGES (Get lost in between) - POOR/DULL CONTENT, SEEMS NOT RELEVANT TO THE SERVICES (Doesn’t answer user’s questions, what user can do on the site) - SLOW LOADING PAGE (User have to wait till the content loads on the page to perform the action)
  • 10. So lets go back and analyze, what are the major aspects that makes our system ineffective, incapable - BADLY DESIGNED NAVIGATION (Difficult to use, user get lost in between) - POORLY DESIGNED CONTENT STRUCTURE (Hard to read information) - INCONSISTANCY THROUGH-OUT ALL PAGES (Get lost in between) - POOR/DULL CONTENT, SEEMS NOT RELEVANT TO THE SERVICES (Doesn’t answer user’s questions, what user can do on the site) - SLOW LOADING PAGE (User have to wait till the content loads on the page to perform the action) - UNPROFESSIONALLY DESIGN (Icons, typography, colors, images etc.)
  • 11. Because we use START WATERFALL SOFTWARE DEVELOPMENT life cycle model DESIGN DEVELOPMENT TESTING NO DESIGN ERRORS ERRORS YES END
  • 12. Because we use START WATERFALL SOFTWARE DEVELOPMENT life cycle model DESIGN OPMENT Missing USER STING DESIGN ERRORS ERRORS YES END
  • 13. USER is the one - We design and develop for - We want to satisfy - We get benefits from
  • 14. so HOW do we design a system that fits into... Organization’s objectives and goals Users Expectations
  • 15. USER CENTERED DESIGN User-centered design (UCD) is an approach for employing usability. It is a structured product development methodology that involves users Throughout all stages of Web site development, in order to create a system that meets users' needs. - usability.gov
  • 16. START USER CENTERED DESIGN process PLANNING Analysis TEST Analysis Evaluate Implement RESEARCH Evaluate Implement Development Team with Users Analysis Analysis DESIGN Evaluate Implement ANALYZE Evaluate Implement
  • 17. SCOPE What are you developing? What is the system going to cover? What the users goals are? AUDIENCES Who are the major groups you want the site to serve? OBJECTIVES What goals should the system help your agency or organization to meet? PLANNING
  • 18. Who are the users? What’s their tasks and goals are? What are marketing & branding goals? What influence user to use the system? Which tasks are critical, important? What is users environment? PLANNING RESEARCH
  • 19. How user perform the task and how long will it take? How do user want to use the system? How easy user can use the system without any error? What mental model user use to use the system PLANNING RESEARCH ANALYZE
  • 20. User will like this color combination? How can we put branding elements into design? How easy we can make the system structure? Have we use consistency through-out the system? Have we used relevant content? PLANNING RESEARCH ANALYZE DESIGN
  • 21. Is the navigation easy to access? How is the speed of the system? User found the system interesting? User could perform the task that he want to perform? Is user satisfied? Does user find consistency in the system? NNING RESEARCH ANALYZE DESIGN EVALUATE
  • 22. Why should we follow UCD process... 100 90 LAUNCH SYSTEM 80 Cost of making changes 70 60 TESTING 50 40 30 DEVELOPMENT 20 10 DESIGN 0 Time
  • 23. BENEFITS of UCD process USER Achieve their goals easily and effectively Enjoy the interaction with the system Satisfied instead of frustrated Increase trust to use the system again ORGANIZATION Reduce development cost and time Reduce training cost and time Reduce support cost and time Reduce maintenance cost and time Increase traffic / user’s interest Increase product’s sale and revenue Attract new customers Retain existing customers