The document discusses a Swiss university's journey to select the most suitable MOOCs platform. It aims to answer two research questions: 1) How can a small university make decisions to design and launch MOOCs in a market dominated by large universities? 2) How can different MOOCs platforms be compared to support the university's decision? The major motivations for the university to develop MOOCs are to support its role as an innovative global institution, increase the quality of students, and extend its social responsibility.