Analysis of Mixmag contents page
- 1. House Style: The house style of thismusic magazine iswhite/black/yellow. White isa plaincolourwhichgoes witha lotof coloursenablingthe editortomatch it witha lotof colours.Blackhas beenchosenasit has connotationswithmysteryand it resemblesanightclubastheyare predominatelydark.Yellowhas connotationswithenergywhich relatestothe dance genre as everyone dances. Imagery: The main image of thiscontentspage isthat of a womandancingin a club. Thishas beenchosenasthe type of audience thatmixmagwill attractwill be club goersor “ravers”.Another image onthe magazine isof the band Hot Chip;thishas beenusedasthey are a part of the mainarticle and are an upcomingbandinthe dance scene. The colour of the girl’sbikini matches the house style of the contentspage. Target Audience andNeed: The target audience forthis magazine would18-30 yearolds whoare festival goersandinto dance music.Thisis apparentas the womaninthe mainimage isdancing at a club.Theyalsotargetpeople whowant to know new bandsas theyhave an article forHot Chip.By usingDeadmau5theyhave sought to attract his fansas well asthey have includedaCD. Mixmaghave chosento include thisasfanswould wanta free CDof a well-known artist. GuttenbergDesignPrinciple: The head of the girl in the image is placedinthe primaryoptical area, withthe readinggravitydragging the reader’seyesdowntothe track listingof Deadmau5’album.The contentspage title iscentredinthe strongfallow areaand the CD in the weakfallow area. DesignBalance: Thiscontentspage isn’tbalancedas there isno symmetry.The picture of the girl dancingtakesup mostof the page;thisis an example of rule of thirds.Thismainimage isthe focal pointof the magazine asthe girls headisin the primaryoptical area and herbodythe readerwill see the restof the picture as itruns along the readinggravity.Rule of thirdsis adoptedsothe contentscan be fittedon.The girl takesup the most of the page as the audience would clubgoers.