Conversions, Personalisation and Context - Where We Are Today and What The Future Holds
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The document outlines the importance of conversion rate optimization (CRO) and personalized marketing through user personas, value propositions, and effective calls to action, particularly using Sitecore. It emphasizes the need for contextual personalization by analyzing visitor behavior and delivering relevant content to enhance user experience. The document concludes with an invitation for free CRO site audits and Sitecore online demos.
Conversions, Personalisation and Context - Where We Are Today and What The Future Holds
- 2. Conversions, Personalisation and Context Where we are today and what the future holds
- 3. Contents Why Optimise? CRO Foundation Personalisation with Sitecore Testing The Future
- 4. Follow Up? • 3 free CRO site audits • Sitecore online demo Details at the end…
- 6. Source: AllTwitter - http://www.mediabistro.com/alltwitter/data-
- 7. Source: IBM - http://www-
- 8. Why Optimise? CRO Foundation: User personas Buying phases Value proposition Calls to action Copy Personalisation with Sitecore Testing The Future
- 16. Personas Summary • Focus on main user groups and types of behaviour • Start with quickest/biggest wins • Concentrate on goals
- 18. Buying Phases
- 22. Persona Buying Matrix Awareness Consideratio Purchase/ n Conversion Repurchase Persona 1 Who is this company? What do they offer? Who else is using them? (Social proof) How secure is Can I easily this? order again? Persona 2 Is this for me? Does this fit my objectives? How quickly can I get it? What happens Am I getting if I don’t like added the value? product/serv ice? Persona 3 Does this solve my problem? How much How much does it cost? time will this take? What’s new?
- 23. Why Optimise? CRO Foundation: User personas Buying phases Value proposition Calls to action Copy Personalisation with Sitecore Testing The Future
- 24. Value Proposition A promise of value to be delivered
- 25. • How you solve a customers problem or improve their situation • What are the benefits? • Why should they buy from you? (USP)
- 26. It’s for real people, so stop with all that jargon Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the business life cycle ???
- 28. • Headline. What is the end-benefit. Attention grabber. • Sub-headline or a 2-3 sentence paragraph. What you do/offer and who’s it for. • Bullet points. Key benefits or features. • Visual. Images communicate much faster than words. Reinforce your main message.
- 32. Calls to Action
- 33. • Explain what the result is • Size, colour & position • Simplify • Create urgency
- 39. Copy
- 41. Talk to your customers
- 42. We’re the best?
- 43. About them not you…
- 44. Why Optimise? CRO Foundation: User personas Buying phases Value proposition Calls to action Copy Personalisation with Sitecore Testing The Future
- 46. Visit Data Being Tracked & Analysed
- 47. My Profile Being Updated Based on Behaviour
- 48. Site Reacting Based on Behavioural Profile
- 51. Picked Up Campaign and Extracted Search Terms
- 52. Product Enquiry
- 54. Click To Redeem on FB
- 55. Updated Content on Home Page
- 56. Further Updates Taking My Info
- 57. Why Optimise? CRO Foundation: User personas Buying phases Value proposition Calls to action Copy Personalisation with Sitecore Testing The Future
- 63. Why Optimise? CRO Foundation: User personas Buying phases Value proposition Calls to action Copy Personalisation with Sitecore Testing The Future
- 64. The Future is…Contextual Personalisation “The circumstances that form the settings for a user which then enable relevant information to be delivered enhancing experience.”
- 65. Delivering relevant content which is driven by data –Recorded/provided –Behavioural –Location based sensors –Social
- 66. Trust is the currency
- 67. Location & Weather Data
- 68. Location & Event Data
- 69. Interested in a free site audit or Sitecore online demo? Email: hello@lab.co.uk