Motion graphics and_compositing_video_analysis_worksheet_sting
- 1. Salford City College Eccles Centre Creative Media Production Use of text: I have chosen a Sting.The sting that I have chosen is Creative io. The title stands out very well (Title, Credits, animated captions, stings, to the viewers. From the time frame 0:00 to 0:04 we can see the title engraved into the stone. indents, interactive menus, web banner) The use of text is very eye catching and bold. Brief description: At the start of the video we see from the time line 0:00 to 0:04 that the title is engraved along What do you see? with the website of the company and also their phone number. It was engraved into stone. We can also see as the title was being engraved we see the smoke falling from the top. It gives it that effect of realism. I think the purpose of this was to grab the audience’s attention.From 0:04 to 0:10 we can see the creative io title in a more eye catching way. From where it starts we can see the use of colours and how much they stand out. We see colours in shapes of circles flying about and the abstract shape behind the title changing colours and fading in and out. I think computer graphics was used to create this sting. We can tell by the graphics and the animations. From 0:10 to 0:20 we can see the creative io title being used in a different type of graphic. The title seems to be fading in along with the smoke as you can see in the video. The graphic is very eye catching. From then on the video just presents the creative io title in different types of graphics. In this video we can see that the creative io company is advertising their company by producing lots of ways of showing the title in different types of graphics. Techniques used: Throughout the video the graphics was all done by a computer. The colours are bright and Animation, Visual Effects, Colour Rendering, stand out very well to the audience. From the start of the video till the end of video the Graphics, Movement graphics look very sharp and crisp. In terms of movement, the camera zooms in and out of the title or move from side to side. It makes the viewer attached to the video. 1
- 2. Salford City College Eccles Centre Creative Media Production Advanced techniques: From the start of the video we see the title of the company being engraved into the stone. Blur, Sharpen, Distortion, Rotation, Opacity From where it was engraved we can see the sharpness and depth of the writing in the stone. It is very eye catching. The purpose of this is to obviously attract the viewer to carry on watching the rest of the video. But the producer of this video has played with a lot of effects such distortion and colour rendering. For example from 0:04 to 0:10 we can see a very good example of colour rendering. Again like I said the purpose of this is to make the viewer attracted to the video. From the timeframe 0:20 to 0:27 we can see the graphic of the fire coming towards the camera at certain points, but what I think is good is how the producer played with that fire in terms of graphics, by making the fire disoriented in certain bits from the timeframe given. Technical comments: The current format of the video is on 360p. Because I gathered it from youtube you can Video Format, Screen Ratio, Resolution, increase the video format into 1080p. This is the highest format you can see the video on Frame rate, Compression through youtube. The advantage of having the 360p format is the video will play smoothly without lagging due to the internet speed. The disadvantage of having 360p that it is standard quality for youtube. Depending on the user, they can change it to 480p, 720p and leading up to the highest 1080p. 240p is the lowest setting you can have on youtube. The common problem with having the format on the highest setting is that you will find the video itself struggling to buffer and play, because the more you increase the format of the video the more it would focus more on the quality of the video. This will cause a problem of the buffering of the video. In terms of ratio I gathered the video from a computer screen that runs on 16:9. 16:9 is the most common ratio used when it comes to watching videos on youtube. The advantage of having the screen ratio on 16:9 that it is standard cinematic viewing. It is easy to watch without being bugged of how small the screen is. Having the ratio any higher would be good but it depends on how big your monitor or TV that you are using. In terms of resolution HD formats run on 720p and 1080p. Like I said in video formats having the resolution increased has its advantages and disadvantages. Motion Graphics and Video Compositing Unit 64 2
- 3. Salford City College Eccles Centre Creative Media Production Glossary Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects. Compositing video - When there are several different clips of video are layered over one another to create a single image. Interactive Menus – DVD Interface or Interactive Menus on a web page Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme. Animated Captions – Animated Graphics layered over an image / video Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web Banner usually a mix of motion graphics and video Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels) Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be Widescreen (16:9) in a cinematic sequence. Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format. Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25 fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing (jerkiness). Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods.This sometimes means a loss in image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload sites) 3