The document provides instructions for a course assignment on conducting an organizational analysis using a SWOT analysis. It explains that SWOT analysis involves identifying a company's strengths, weaknesses, opportunities, and threats. Managers then use the SWOT analysis to develop strategies to help the company achieve its goals by capitalizing on strengths and opportunities while addressing weaknesses and threats. Students are asked to analyze the strategic needs of a company they selected by reviewing its SWOT analysis and submitting the assignment.