How to sell event apps
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The document highlights the inefficiencies in event engagement systems, emphasizing that many event organizers fail to accurately measure return on investment (ROI) for their events. It argues for the need to adopt data-driven approaches to enhance attendee engagement, utilizing features like mobile guides, networking capabilities, and integrated ticketing. The text also suggests opportunities for monetization through event apps and emphasizes the importance of real-time data analytics to improve future event success.
How to sell event apps
- 2. with Events Today 2There Are Fundamental problems
- 3. Event organisers aren’t doing justice to their events! Because...
- 4. Event ROI measurement is almost non- existent. 1
- 5. Event success is based on measuring the wrong criteria. 2
- 6. Which means
- 7. Events as we know them today are not as engaging as they should be!
- 8. Let’s understand how events fit into the overall Marketing Mix. But 1st
- 9. CMO – State of Marketing Measurement 2014 Tradi&onal Adver&sing Other Assets: PR, MI, AR Marke&ng Support, Collateral & Sales Tools Direct Marke&ng & Email Events Digital Events are the 3rd largest spend in the marketing mix! Marketing Spend
- 10. “I can effectively measure the ROI of Events.” Only 3 / 10 Marketers CMO – State of Marketing Measurement 2014
- 11. Events Digital WebAnalytics SocialMedia ? ROI Measurement across channels CMO–StateofMarketingMeasurement2014 All other marketing channels have ROI measurement tools.
- 12. It gets a little worse…
- 13. 70% Invitations Event Programs Brochures of Event Marketing costs are spent on Paper: Professional Convention Management Association – Survey 2014.
- 14. the wrong data to evaluate event success! Interpreting We’re
- 15. Is this ROI?
- 16. “½ of my marketing budget is working for me & the other ½ isn’t. I just don’t know which half. ” - John Wanamaker
- 18. Isn’t it time to become a data driven organiser?
- 21. It’s time to Create More Engaging Event Experiences
- 22. Event Agenda Event participants can access your branded up-to-date mobile guide at any time and easily create their own personalized agenda. Save money on printed paper guides and thrill attendees by providing a mobile schedule.
- 23. Attendee Networking Facilitate both digital and in-person networking within your event app. Attendees can connect with others based on interests, professional titles, and more.
- 24. Sponsorship Opportunities Monetize your event app and give sponsors more opportunities to shine. Tomodachi offers promoted messages, sponsor directory, branded splash page, sponsored badges, push notifications, and more to unlock new revenue streams at your event.
- 25. Lead Scanning Exhibitor booth staff can scan attendee badges (barcodes and QR codes) directly within the app. The list of scanned leads can be accessed in the app in real-time and is available for download nightly. Easily import leads into your CRM or marketing automation system post-event.
- 26. Embed surveys and polls into your app and see completion rates increase threefold. Incentivize attendees to provide feedback as it happens, all within your branded mobile conference app. Surveys and polls
- 27. Multiple Events: One App Host multiple events, all within one app. With just one app store submission and one app download, you can get multiple branded event agendas in the hands of many happy attendees.
- 28. Event registration and ticketing We can integrate already existing ticketing platforms like Eventbrite or Computicket or any other platform for all associated campaign events into the app. This allows for constant engagement taking place in one destination.
- 29. • Push notifications • People Matching • QR Codes • Offline mode • Interactive maps Increased engagement
- 30. Reporting and data analytics
- 32. Also available on! &! Platforms
- 35. • Entrepreneur • Brand Strategy Consultant • Lecturer • Speaker Nthato Malope nthato@tomodachiapps.com