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HOWTOTRAINYOUR COMPUTER
A.I. - ‘Bots, Intelligent Assistants and Deep Learning
Contact Info: Peter Walker
http://WalkerTechArts.com
walkertecharts
petermwalker
peterwalkertexas
peter.walker@walkertecharts.com
Thursday, August 18, 16
HYPE CYCLE
represents the maturity, adoption and social application of specific technologies.
https://en.m.wikipedia.org/wiki/Hype_cycle
Thursday, August 18, 16
HYPE CYCLE
represents the maturity, adoption and social application of specific technologies.
https://en.m.wikipedia.org/wiki/Hype_cycle
Thursday, August 18, 16
Early publicity produces a number of success stories, often
accompanied by scores of failures. Some companies take
action; most don't.
PEAK OF INFLATED EXPECTATIONS
SLOPE OF ENLIGHTENMENT
More instances of how the technology can benefit the enterprise start to
crystallize and become more widely understood. Second and third
generation products appear from technology providers. More enterprises
fund pilots; conservative companies remain cautious.
Thursday, August 18, 16
GARTNER HYPE CYCLE FOR EMERGINGTECH
represents the maturity, adoption and social application of specific technologies.
http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/
Thursday, August 18, 16
• AutonomousVehicles
• Bioacoustic Sensing
• Biochips
• Brain-Computer Interface
• Digital Dexterity
• Human Augmentation
• Machine Learning
• Neurobusiness
RELEVANT EMERGINGTECHNOLOGIES
• People-Literate Technology
• Quantum Computing
• Smart Advisors
• Smart Dust
• Smart Robots
•Virtual Personal Assistants
•Virtual Reality
•Volumetric and Holographic Displays
http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/
Thursday, August 18, 16
Thursday, August 18, 16
WHY IS A.I.
TAKING OFF?
Thursday, August 18, 16
Nvidia's Jetson TK1 is a Tegra K1-based board designed for developing and deploying compute-
intensive systems for computer vision, robotics, medicine and other AI/automation applications.
Image: Nvidia
http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/
Thursday, August 18, 16
IBM's 4,096-core SyNAPSE neurosynaptic chip (top) is designed for low power consumption: the lower
image shows the cool SyNAPSE processor next to hot FPGA chips that are feeding it with data.
Image: IBM
http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/
Thursday, August 18, 16
New CPU fabrication processes will be required to take
computing beyond the 'classic' Moore's Law era.
http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/
Thursday, August 18, 16
Machine Intelligence LANDSCAPE
Image: Shivon Zilis/Bloomberg Beta
http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/
Thursday, August 18, 16
Automates basic tasks so
that they can be done
more quickly and cheaply.
Ex. Medical IoT - wearables
ASSISTED INTELLIGENCE
https://www.technologyreview.com/s/601732/ai-drives-better-business-decisions/
Thursday, August 18, 16
Helps people make more
effective decisions based on
their circumstances.
Ex. A bank loan officer
accessing credit risk
AUGMENTED INTELLIGENCE
https://www.technologyreview.com/s/601732/ai-drives-better-business-decisions/
Thursday, August 18, 16
The human is no longer in
the loop, hands over control
to the machine.
Ex. Driverless car
AUTONOMOUS INTELLIGENCE
https://www.technologyreview.com/s/601732/ai-drives-better-business-decisions/
Thursday, August 18, 16
DEEP LEARNING
Thursday, August 18, 16
Alpha Go beats the world’s best Go players in 2015.
https://medium.com/@atduskgreg/power-to-the-people-how-one-unknown-group-of-researchers-holds-
the-key-to-using-ai-to-solve-real-cc9e75b1f334?imm_mid=0e5a70&cmp=em-design-na-na-
Thursday, August 18, 16
IBM Watson on Jeopardy
https://medium.com/@atduskgreg/power-to-the-people-how-one-unknown-group-of-researchers-holds-
the-key-to-using-ai-to-solve-real-cc9e75b1f334?imm_mid=0e5a70&cmp=em-design-na-na-
Thursday, August 18, 16
“I thought, if only we had a blackboard where I could erase a number and write a
new number in, and everything would recalculate.” — Dan Bricklin, bored Harvard
Business School Student
https://medium.com/@atduskgreg/power-to-the-people-how-one-unknown-group-of-researchers-holds-
the-key-to-using-ai-to-solve-real-cc9e75b1f334?imm_mid=0e5a70&cmp=em-design-na-na-
Thursday, August 18, 16
Humans don’t like being told what to do by a robot.They enjoy interactions much
more, and are willing to spend more time training the robot if they are in charge
of the interaction. No “Oracle”. Ex. - M.D. diagnosis
https://medium.com/@atduskgreg/power-to-the-people-how-one-unknown-group-of-researchers-holds-
the-key-to-using-ai-to-solve-real-cc9e75b1f334?imm_mid=0e5a70&cmp=em-design-na-na-
Thursday, August 18, 16
NEXT BRAND FRONTIER
Thursday, August 18, 16
The tech industry has experienced several paradigm shifts in the
way people interact with computers and the Internet.
•Wave 1 (mid-90s):The gold rush for Web sites, when companies rose to help build sites.
•Wave 2 (mid-2000s): Mobile apps were the next big trend and businesses popped up to
develop them.
•Wave 3 (now): Chat solutions - there will be an emergence in businesses with solutions,
affecting customer service, call centers, and later down the line, all customer touchpoints
with brands.
TheThird Wave in High-Tech Communications
http://www.mediapost.com/publications/article/273371/the-next-brand-frontier-ai-chat-and-mobile-
app.html
Thursday, August 18, 16
• Facebook Messenger
• Snapchat
• WhatsApp
• Kik
• WeChat
• Viber
MESSAGING APP INTEGRATIONS
http://www.mediapost.com/publications/article/273371/the-next-brand-frontier-ai-chat-and-mobile-
Services being merged
together within messaging
apps as APIs talk to each
other.
Ex. Snapcash - Square
Uber - Messenger
Thursday, August 18, 16
Chatbots - programs that respond to natural language text and
fulfill commands, powered by artificial intelligence.
•WeChat - used by companies as their primary channel to advertise and
communicate with customers.
• People can take actions like texting-in questions instead of having to
scour websites for information or products.
• Chatbots will soon allow brands to scale one-to-one conversations with
consumers and deliver rich, personalized experiences spanning e-
commerce to customer service.
CHATBOTS
https://medium.com/@atduskgreg/power-to-the-people-how-one-unknown-group-of-researchers-holds-
the-key-to-using-ai-to-solve-real-cc9e75b1f334?imm_mid=0e5a70&cmp=em-design-na-na-
Thursday, August 18, 16
OTHER ARTIFICIAL INTELLIGENCE
USES IN MARKETING
Thursday, August 18, 16
Ex. Under Armour - IBM
Watson
Combines user data with 3rd
party data and research.
RECOMMENDATIONS/ CONTENT CURATION
https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/
Thursday, August 18, 16
Ex. Google with RankBrain
Interpreting search queries.
SEARCH ENGINES
https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/
Thursday, August 18, 16
Ex. Banks & Retailers
(Neiman Marcus) who have
had breaches on
usernames and passwords
as protection. Finds
anomalies in behavior.
PREVENTING FRAUD AND DATA BREACHES
https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/
Thursday, August 18, 16
Facebook AI Research -
Deep Learning (recognizing
patterns)
SOCIAL SEMANTICS
https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/
Thursday, August 18, 16
Intelligent image
recognition and cropping,
algorithmic pallette and
typography selection - The
Grid is using AI in certain
areas to effectively
automate web design.
WEBSITE DESIGN
https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/
Thursday, August 18, 16
Ex. USAA with Safron/ Intel
Analyzing thousands of factors
allows the matching of broad
patterns of customer behavior to
those of individual members.
PREDICTIVE CUSTOMER SERVICE
https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/
Thursday, August 18, 16
Ex.Target
As Andrew Ng, Chief Scientist at
Baidu Research, tells
Wired, “Deep learning [is] able
to handle more signal for better
detection of trends in user
behavior. Serving ads is basically
running a recommendation
engine, which deep learning does
well.” 
ADTARGETING
https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/
Thursday, August 18, 16
Ex. Skype Translator; Siri,
Cortana; Baidu. Speech
recognition is particularly
important in the Chinese
market, where using a
keyboard to type small and
intricate characters can be
laborious.
SPEECH RECOGNITION
https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/
Thursday, August 18, 16
Ex. Google Photos;
Snapchat Face Swap. Coolest
implementation of image
recognition - DuLight from
Baidu. Designed for the visually
impaired, this early prototype
recognizes what is in front of the
wearer and then describes it
back to them.
IMAGE RECOGNITION
https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/
Thursday, August 18, 16
Ex.Wearables; Smart
Home; Video & Images.
Important points - Data
Collection (user behaviors and
transactions); Channel
optimization (Great UX and UI
with measurement and testing)
INTERNET OFTHINGS
http://marketingland.com/marketers-must-learn-hard-lessons-mobile-succeed-iot-182825
Thursday, August 18, 16
Your.MD - AI-powered Doctor Diagnosis on Messenger Via Chatbot
http://hitconsultant.net/2016/04/29/md-launches-ai-powered-doctor-diagnosis-facebook-messenger-via-
chatbot/
Thursday, August 18, 16
Health Questions
1. What’s wrong with me?
2. What’s the most likely
solution?
3. What services are available
to help me get better?
YOUR.MD’S A.I.
http://hitconsultant.net/2016/04/29/md-launches-ai-powered-doctor-diagnosis-facebook-messenger-via-
chatbot/
Thursday, August 18, 16
5 Key Areas
1. Prescription medicines
2. Mental health
3. Telemedicine
4.Specialist services from the
NHS
5. Integration with other
self-care apps
YOUR.MD’S A.I.
http://hitconsultant.net/2016/04/29/md-launches-ai-powered-doctor-diagnosis-facebook-messenger-via-
chatbot/
Thursday, August 18, 16
Service access on chat:
• Slack
• Facebook Messenger
• WeChat
• Kik
• Telegram
• Samsung S Health
YOUR.MD’S A.I.
http://hitconsultant.net/2016/04/29/md-launches-ai-powered-doctor-diagnosis-facebook-messenger-via-
chatbot/
Thursday, August 18, 16
HOWTO DO A.I.
Thursday, August 18, 16
IFTTT - ifttt.com
Zapier - zapier.com
Scribe - scribesoft.com
Ex. CRM system with
anayltics or a mailing tool.
OUT-OF-THE-BOX SOLUTIONS
http://venturebeat.com/2016/06/05/how-bot-to-bot-could-soon-replace-apis/
Thursday, August 18, 16
Lesson 1: Pick a
platform that is easy
Node - nodejs.org
Go - golang.org
Rails - rubyonrails.org
6 LESSONS FROM BUILDING A CHATBOT
http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/
Thursday, August 18, 16
Lesson 2: Use a bot-as-
a-service platform (BaaS)
Meya.ai - free with
online editor; Messenger
support, Slack contact
Others - Repey.ai;
Smooch.io; Messenger Wit
6 LESSONS FROM BUILDING A CHATBOT
http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/
Thursday, August 18, 16
Meya.ai Meya has abstracted all the bot operations into a simple
markup language built off the idea of states (e.g., operations the bot
or user does) and flows (e.g., collections of states that go from one
to the next).
The language allows the programmer to create easy-to-follow
workflows built off a number of components corresponding to
basic programming operations — such as outputting text, taking
text input, and comparing a variable with a reference value.
6 LESSONS FROM BUILDING A CHATBOT
http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/
Thursday, August 18, 16
Lesson 3: Your platform
dictates your distribution
and your capabilities
Intergrate with SMS, Slack,
Facebook,WhatsApp, etc.
6 LESSONS FROM BUILDING A CHATBOT
http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/
Thursday, August 18, 16
Lesson 4: Buttons beat A.I.
A.I. is not the reason people use
bots. People use bots because
messaging can often be a faster
and simpler experience than
navigating a new website or
downloading yet another app.
6 LESSONS FROM BUILDING A CHATBOT
http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/
Thursday, August 18, 16
Lesson 5: The interaction
is the UX
1. Focus on the user’s intent
2. Remember context
3. Personalize
4. Optimize for speed
5. Use graphics to provide
rich experiences
6 LESSONS FROM BUILDING A CHATBOT
http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/
Thursday, August 18, 16
Lesson 6: Use reusable
patterns
For a developer, this means a faster
build-measure-learn loop on each
new project, which means more
focus on the high-value business
purposes of your bot and less on the
plumbing. If you do multiple projects,
you can copy out particular patterns
and save them for later projects.
6 LESSONS FROM BUILDING A CHATBOT
http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/
Thursday, August 18, 16
Lesson 6a: Test, test, test
An easy, low-cost option for user
testing is to recruit U.S.-based
people through Amazon’s
Mechanical Turk service, and ask
them to try out specific features
on your bot and give brutally
honest feedback about what they
don’t like.
6 LESSONS FROM BUILDING A CHATBOT
http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/
Thursday, August 18, 16
wit.ai
https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/
Thursday, August 18, 16
Wit.ai has two main elements to it that you set up within your app –
intents and entities. An intent is what action an instruction should take
(e.g. turn on a light). An entity is a specific object or piece of information
that our AI needs to know about to enact that intent (e.g. which light? Is
it a smart light? Should it understand particular colors the light can
switch to?).
There is a Wit.ai API for developers of iOS,Android, Node.js, Raspberry
Pi, Ruby, Python, C, Rust and Windows Phone. It even has a JavaScript
plugin for front end developers.
WIT.AI
https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/
Thursday, August 18, 16
api.ai
https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/
Thursday, August 18, 16
Api.ai is another service which provides similar capabilities to Wit.ai,
with intents and entities. Just like Wit.ai,Api.ai is free to use.
Api.ai has SDKs for Android, iOS, the Apple Watch, Node.js,
Cordova, Unity, C#, Xamarin,Windows Phone, Python and JavaScript.
It also can be integrated with Amazon’s Echo and Microsoft’s
Cortana.
API.AI
https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/
Thursday, August 18, 16
Jasper - Raspberry Pi (Python)
https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/
Thursday, August 18, 16
Clarifai
https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/
Thursday, August 18, 16
Clarifai is an artificial intelligence service that can recognize image
and video content. It has its own deep learning engine that
continuously improves with every use.
Clarifai has both a REST API that could be integrated with your
preferred language along with a Python, Java and Node.js API.Their
service is free for up to 5000 uses a month.
CLARIFAI
https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/
Thursday, August 18, 16
Fancy Hands
https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/
Thursday, August 18, 16
M, Facebook Messenger’s AI assistant, works via a mix of both artificial intelligence
and a team of human helpers that train the system.These human helpers provide
more intelligence to make up for where AI’s current capabilities fall short. You can
get access to your own human army of helpers via Fancy Hands.
This can be an exciting option for developers who are focused on the personal
assistant angle but need more than current AI alone can provide. Fancy Hands
have an API for developers to connect their own app to request Fancy Hand’s
services.
The Fancy Hands SDK is available for Python, Ruby, Java, PHP, Node.js and Go.
FANCY HANDS
https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/
Thursday, August 18, 16
Contact Info: Peter Walker
http://WalkerTechArts.com
walkertecharts
petermwalker
peterwalkertexas
peter.walker@walkertecharts.com
Thursday, August 18, 16

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How To Train Your Computer - Peter Walker

  • 1. HOWTOTRAINYOUR COMPUTER A.I. - ‘Bots, Intelligent Assistants and Deep Learning Contact Info: Peter Walker http://WalkerTechArts.com walkertecharts petermwalker peterwalkertexas peter.walker@walkertecharts.com Thursday, August 18, 16
  • 2. HYPE CYCLE represents the maturity, adoption and social application of specific technologies. https://en.m.wikipedia.org/wiki/Hype_cycle Thursday, August 18, 16
  • 3. HYPE CYCLE represents the maturity, adoption and social application of specific technologies. https://en.m.wikipedia.org/wiki/Hype_cycle Thursday, August 18, 16
  • 4. Early publicity produces a number of success stories, often accompanied by scores of failures. Some companies take action; most don't. PEAK OF INFLATED EXPECTATIONS SLOPE OF ENLIGHTENMENT More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second and third generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious. Thursday, August 18, 16
  • 5. GARTNER HYPE CYCLE FOR EMERGINGTECH represents the maturity, adoption and social application of specific technologies. http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/ Thursday, August 18, 16
  • 6. • AutonomousVehicles • Bioacoustic Sensing • Biochips • Brain-Computer Interface • Digital Dexterity • Human Augmentation • Machine Learning • Neurobusiness RELEVANT EMERGINGTECHNOLOGIES • People-Literate Technology • Quantum Computing • Smart Advisors • Smart Dust • Smart Robots •Virtual Personal Assistants •Virtual Reality •Volumetric and Holographic Displays http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/ Thursday, August 18, 16
  • 8. WHY IS A.I. TAKING OFF? Thursday, August 18, 16
  • 9. Nvidia's Jetson TK1 is a Tegra K1-based board designed for developing and deploying compute- intensive systems for computer vision, robotics, medicine and other AI/automation applications. Image: Nvidia http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/ Thursday, August 18, 16
  • 10. IBM's 4,096-core SyNAPSE neurosynaptic chip (top) is designed for low power consumption: the lower image shows the cool SyNAPSE processor next to hot FPGA chips that are feeding it with data. Image: IBM http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/ Thursday, August 18, 16
  • 11. New CPU fabrication processes will be required to take computing beyond the 'classic' Moore's Law era. http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/ Thursday, August 18, 16
  • 12. Machine Intelligence LANDSCAPE Image: Shivon Zilis/Bloomberg Beta http://www.zdnet.com/article/artificial-intelligence-in-business-the-state-of-play-and-future-prospects/ Thursday, August 18, 16
  • 13. Automates basic tasks so that they can be done more quickly and cheaply. Ex. Medical IoT - wearables ASSISTED INTELLIGENCE https://www.technologyreview.com/s/601732/ai-drives-better-business-decisions/ Thursday, August 18, 16
  • 14. Helps people make more effective decisions based on their circumstances. Ex. A bank loan officer accessing credit risk AUGMENTED INTELLIGENCE https://www.technologyreview.com/s/601732/ai-drives-better-business-decisions/ Thursday, August 18, 16
  • 15. The human is no longer in the loop, hands over control to the machine. Ex. Driverless car AUTONOMOUS INTELLIGENCE https://www.technologyreview.com/s/601732/ai-drives-better-business-decisions/ Thursday, August 18, 16
  • 17. Alpha Go beats the world’s best Go players in 2015. https://medium.com/@atduskgreg/power-to-the-people-how-one-unknown-group-of-researchers-holds- the-key-to-using-ai-to-solve-real-cc9e75b1f334?imm_mid=0e5a70&cmp=em-design-na-na- Thursday, August 18, 16
  • 18. IBM Watson on Jeopardy https://medium.com/@atduskgreg/power-to-the-people-how-one-unknown-group-of-researchers-holds- the-key-to-using-ai-to-solve-real-cc9e75b1f334?imm_mid=0e5a70&cmp=em-design-na-na- Thursday, August 18, 16
  • 19. “I thought, if only we had a blackboard where I could erase a number and write a new number in, and everything would recalculate.” — Dan Bricklin, bored Harvard Business School Student https://medium.com/@atduskgreg/power-to-the-people-how-one-unknown-group-of-researchers-holds- the-key-to-using-ai-to-solve-real-cc9e75b1f334?imm_mid=0e5a70&cmp=em-design-na-na- Thursday, August 18, 16
  • 20. Humans don’t like being told what to do by a robot.They enjoy interactions much more, and are willing to spend more time training the robot if they are in charge of the interaction. No “Oracle”. Ex. - M.D. diagnosis https://medium.com/@atduskgreg/power-to-the-people-how-one-unknown-group-of-researchers-holds- the-key-to-using-ai-to-solve-real-cc9e75b1f334?imm_mid=0e5a70&cmp=em-design-na-na- Thursday, August 18, 16
  • 22. The tech industry has experienced several paradigm shifts in the way people interact with computers and the Internet. •Wave 1 (mid-90s):The gold rush for Web sites, when companies rose to help build sites. •Wave 2 (mid-2000s): Mobile apps were the next big trend and businesses popped up to develop them. •Wave 3 (now): Chat solutions - there will be an emergence in businesses with solutions, affecting customer service, call centers, and later down the line, all customer touchpoints with brands. TheThird Wave in High-Tech Communications http://www.mediapost.com/publications/article/273371/the-next-brand-frontier-ai-chat-and-mobile- app.html Thursday, August 18, 16
  • 23. • Facebook Messenger • Snapchat • WhatsApp • Kik • WeChat • Viber MESSAGING APP INTEGRATIONS http://www.mediapost.com/publications/article/273371/the-next-brand-frontier-ai-chat-and-mobile- Services being merged together within messaging apps as APIs talk to each other. Ex. Snapcash - Square Uber - Messenger Thursday, August 18, 16
  • 24. Chatbots - programs that respond to natural language text and fulfill commands, powered by artificial intelligence. •WeChat - used by companies as their primary channel to advertise and communicate with customers. • People can take actions like texting-in questions instead of having to scour websites for information or products. • Chatbots will soon allow brands to scale one-to-one conversations with consumers and deliver rich, personalized experiences spanning e- commerce to customer service. CHATBOTS https://medium.com/@atduskgreg/power-to-the-people-how-one-unknown-group-of-researchers-holds- the-key-to-using-ai-to-solve-real-cc9e75b1f334?imm_mid=0e5a70&cmp=em-design-na-na- Thursday, August 18, 16
  • 25. OTHER ARTIFICIAL INTELLIGENCE USES IN MARKETING Thursday, August 18, 16
  • 26. Ex. Under Armour - IBM Watson Combines user data with 3rd party data and research. RECOMMENDATIONS/ CONTENT CURATION https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/ Thursday, August 18, 16
  • 27. Ex. Google with RankBrain Interpreting search queries. SEARCH ENGINES https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/ Thursday, August 18, 16
  • 28. Ex. Banks & Retailers (Neiman Marcus) who have had breaches on usernames and passwords as protection. Finds anomalies in behavior. PREVENTING FRAUD AND DATA BREACHES https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/ Thursday, August 18, 16
  • 29. Facebook AI Research - Deep Learning (recognizing patterns) SOCIAL SEMANTICS https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/ Thursday, August 18, 16
  • 30. Intelligent image recognition and cropping, algorithmic pallette and typography selection - The Grid is using AI in certain areas to effectively automate web design. WEBSITE DESIGN https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/ Thursday, August 18, 16
  • 31. Ex. USAA with Safron/ Intel Analyzing thousands of factors allows the matching of broad patterns of customer behavior to those of individual members. PREDICTIVE CUSTOMER SERVICE https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/ Thursday, August 18, 16
  • 32. Ex.Target As Andrew Ng, Chief Scientist at Baidu Research, tells Wired, “Deep learning [is] able to handle more signal for better detection of trends in user behavior. Serving ads is basically running a recommendation engine, which deep learning does well.”  ADTARGETING https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/ Thursday, August 18, 16
  • 33. Ex. Skype Translator; Siri, Cortana; Baidu. Speech recognition is particularly important in the Chinese market, where using a keyboard to type small and intricate characters can be laborious. SPEECH RECOGNITION https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/ Thursday, August 18, 16
  • 34. Ex. Google Photos; Snapchat Face Swap. Coolest implementation of image recognition - DuLight from Baidu. Designed for the visually impaired, this early prototype recognizes what is in front of the wearer and then describes it back to them. IMAGE RECOGNITION https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/ Thursday, August 18, 16
  • 35. Ex.Wearables; Smart Home; Video & Images. Important points - Data Collection (user behaviors and transactions); Channel optimization (Great UX and UI with measurement and testing) INTERNET OFTHINGS http://marketingland.com/marketers-must-learn-hard-lessons-mobile-succeed-iot-182825 Thursday, August 18, 16
  • 36. Your.MD - AI-powered Doctor Diagnosis on Messenger Via Chatbot http://hitconsultant.net/2016/04/29/md-launches-ai-powered-doctor-diagnosis-facebook-messenger-via- chatbot/ Thursday, August 18, 16
  • 37. Health Questions 1. What’s wrong with me? 2. What’s the most likely solution? 3. What services are available to help me get better? YOUR.MD’S A.I. http://hitconsultant.net/2016/04/29/md-launches-ai-powered-doctor-diagnosis-facebook-messenger-via- chatbot/ Thursday, August 18, 16
  • 38. 5 Key Areas 1. Prescription medicines 2. Mental health 3. Telemedicine 4.Specialist services from the NHS 5. Integration with other self-care apps YOUR.MD’S A.I. http://hitconsultant.net/2016/04/29/md-launches-ai-powered-doctor-diagnosis-facebook-messenger-via- chatbot/ Thursday, August 18, 16
  • 39. Service access on chat: • Slack • Facebook Messenger • WeChat • Kik • Telegram • Samsung S Health YOUR.MD’S A.I. http://hitconsultant.net/2016/04/29/md-launches-ai-powered-doctor-diagnosis-facebook-messenger-via- chatbot/ Thursday, August 18, 16
  • 40. HOWTO DO A.I. Thursday, August 18, 16
  • 41. IFTTT - ifttt.com Zapier - zapier.com Scribe - scribesoft.com Ex. CRM system with anayltics or a mailing tool. OUT-OF-THE-BOX SOLUTIONS http://venturebeat.com/2016/06/05/how-bot-to-bot-could-soon-replace-apis/ Thursday, August 18, 16
  • 42. Lesson 1: Pick a platform that is easy Node - nodejs.org Go - golang.org Rails - rubyonrails.org 6 LESSONS FROM BUILDING A CHATBOT http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/ Thursday, August 18, 16
  • 43. Lesson 2: Use a bot-as- a-service platform (BaaS) Meya.ai - free with online editor; Messenger support, Slack contact Others - Repey.ai; Smooch.io; Messenger Wit 6 LESSONS FROM BUILDING A CHATBOT http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/ Thursday, August 18, 16
  • 44. Meya.ai Meya has abstracted all the bot operations into a simple markup language built off the idea of states (e.g., operations the bot or user does) and flows (e.g., collections of states that go from one to the next). The language allows the programmer to create easy-to-follow workflows built off a number of components corresponding to basic programming operations — such as outputting text, taking text input, and comparing a variable with a reference value. 6 LESSONS FROM BUILDING A CHATBOT http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/ Thursday, August 18, 16
  • 45. Lesson 3: Your platform dictates your distribution and your capabilities Intergrate with SMS, Slack, Facebook,WhatsApp, etc. 6 LESSONS FROM BUILDING A CHATBOT http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/ Thursday, August 18, 16
  • 46. Lesson 4: Buttons beat A.I. A.I. is not the reason people use bots. People use bots because messaging can often be a faster and simpler experience than navigating a new website or downloading yet another app. 6 LESSONS FROM BUILDING A CHATBOT http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/ Thursday, August 18, 16
  • 47. Lesson 5: The interaction is the UX 1. Focus on the user’s intent 2. Remember context 3. Personalize 4. Optimize for speed 5. Use graphics to provide rich experiences 6 LESSONS FROM BUILDING A CHATBOT http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/ Thursday, August 18, 16
  • 48. Lesson 6: Use reusable patterns For a developer, this means a faster build-measure-learn loop on each new project, which means more focus on the high-value business purposes of your bot and less on the plumbing. If you do multiple projects, you can copy out particular patterns and save them for later projects. 6 LESSONS FROM BUILDING A CHATBOT http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/ Thursday, August 18, 16
  • 49. Lesson 6a: Test, test, test An easy, low-cost option for user testing is to recruit U.S.-based people through Amazon’s Mechanical Turk service, and ask them to try out specific features on your bot and give brutally honest feedback about what they don’t like. 6 LESSONS FROM BUILDING A CHATBOT http://venturebeat.com/2016/07/18/6-lessons-from-building-my-own-chatbot/ Thursday, August 18, 16
  • 51. Wit.ai has two main elements to it that you set up within your app – intents and entities. An intent is what action an instruction should take (e.g. turn on a light). An entity is a specific object or piece of information that our AI needs to know about to enact that intent (e.g. which light? Is it a smart light? Should it understand particular colors the light can switch to?). There is a Wit.ai API for developers of iOS,Android, Node.js, Raspberry Pi, Ruby, Python, C, Rust and Windows Phone. It even has a JavaScript plugin for front end developers. WIT.AI https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/ Thursday, August 18, 16
  • 53. Api.ai is another service which provides similar capabilities to Wit.ai, with intents and entities. Just like Wit.ai,Api.ai is free to use. Api.ai has SDKs for Android, iOS, the Apple Watch, Node.js, Cordova, Unity, C#, Xamarin,Windows Phone, Python and JavaScript. It also can be integrated with Amazon’s Echo and Microsoft’s Cortana. API.AI https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/ Thursday, August 18, 16
  • 54. Jasper - Raspberry Pi (Python) https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/ Thursday, August 18, 16
  • 56. Clarifai is an artificial intelligence service that can recognize image and video content. It has its own deep learning engine that continuously improves with every use. Clarifai has both a REST API that could be integrated with your preferred language along with a Python, Java and Node.js API.Their service is free for up to 5000 uses a month. CLARIFAI https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/ Thursday, August 18, 16
  • 58. M, Facebook Messenger’s AI assistant, works via a mix of both artificial intelligence and a team of human helpers that train the system.These human helpers provide more intelligence to make up for where AI’s current capabilities fall short. You can get access to your own human army of helpers via Fancy Hands. This can be an exciting option for developers who are focused on the personal assistant angle but need more than current AI alone can provide. Fancy Hands have an API for developers to connect their own app to request Fancy Hand’s services. The Fancy Hands SDK is available for Python, Ruby, Java, PHP, Node.js and Go. FANCY HANDS https://www.sitepoint.com/five-simple-ways-to-build-artificial-intelligence-in-2016/ Thursday, August 18, 16
  • 59. Contact Info: Peter Walker http://WalkerTechArts.com walkertecharts petermwalker peterwalkertexas peter.walker@walkertecharts.com Thursday, August 18, 16