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Logistics, geocoding
and new services
Per Olof Arnäs
Chalmers
@Dr_PO
per-olof.arnas@chalmers.se
about.me/perolofarnas
possible
+ =
The Internet first became available for
Swedish consumers around 1993
A (bad and expensive) mix between
Teletext and the Yellow Pages
Not very pretty
Few people with
computers
15 years later, in 2008, Google Flu
Trends was launched
Based on what
people google and
where their
computer is located
Ten days ahead
of the official flu
tracker
www.google.org
How	
  will	
  we	
  use	
  the	
  technology	
  in	
  10	
  years?
We have no idea.
almost
The girl and the iPad by Niclas Lindh on Flickr (CC-BY)
How	
  will	
  we	
  use	
  the	
  technology	
  in	
  10	
  years?
We have no idea.
...and neither does she,
but she will be dissatisfied
with stuff that we think are
pure science fiction and
almost magic.
almost
The girl and the iPad by Niclas Lindh on Flickr (CC-BY)
Logistics, geocoding and new (possible) services
We are in the middle of a gigantic
exponential development curve
beginning
A new global eco system where new
types of, knowledge based, industries
compete with traditional ones
http://bryce.vc/post/18404303850/the-problem-with-innovation
Startups don’t compete with airlines...
by purchasing a bunch of planes
hiring a bunch of pilots
and locking up a bunch of terminals at airports.
Miniature Airport by disparkys on Flickr
Startups compete with airlines by
inventing videoconferencing.
http://bryce.vc/post/18404303850/the-problem-with-innovation
Startups don’t compete with airlines...
Miniature Airport by disparkys on Flickr (CC-BY,SA)
by purchasing a bunch of planes
hiring a bunch of pilots
and locking up a bunch of terminals at airports.
Logistics, geocoding and new (possible) services
http://www.gartner.com/newsroom/id/2575515
Source: Gartner August 2013
Augmenting
humans with
technology
Machines
replacing
humans
Humans and
machines
working
alongside each
other
Machines
better
understanding
humans and
the
environment
Humans better
understanding
machines
Machines and
humans
becoming
smarter
Gartners Hype Cycle for Emerging Technologies
http://www.gartner.com/newsroom/id/2575515
Source: Gartner August 2013
Gartners Hype Cycle for Emerging Technologies
http://www.gartner.com/newsroom/id/2575515
?
Source: Gartner August 2013
Gartners Hype Cycle for Emerging Technologies
Opportunities
Digitization Increasinggoods volumes
New
technology
Political
interest
Quad Aces by fitzsean on Flickr
Logistics, geocoding and new (possible) services
InSearchOfLostTimebybogenfreundonFlickr
The biggest problem in
transportation is time.
There is not enough of it.
Ever.
Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr
We produce vast
amounts of data
Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr
All the time.
F430	
  dashboard	
  by	
  Carlos	
  de	
  Paz	
  on	
  Flickr
We use dashboards to
manipulate the system
Addicted to dead trees
Logistics, geocoding and new (possible) services
Physical flow
Original? Copy?
Ownership
Consignor
Consignee
Digitization fronts
Goods Vehicle
Business
process
Infra-
structure
Goods Vehicle
Business
process
Infra-
structure
Barcodes
RFID
Sensors
ERP systems
TMS systems
E-invoices
Cloudbased
services
Order handling
Driver support
Vehicle economics
RDS-TMC
Road taxes
Active traffic support
Digitization fronts
26
DIGITAL INFRASTRUCTURE
Large flows of data
Divergent data flows
Form
Source
Contents
Quality
Technological platforms
Semantical platforms
Integration platforms
Continuity
network by twicepix on flickr
Strategic Tactical Operational Prognosis
Time horizons
We are approaching
this boundary
…and we are
starting to
move past it!
Realtime!
Goods
Vehicles
Business
processes
Infrastructure
Stra-
tegic
Tac-
tical
Opera-
tional
Prog-
nosisWhat happens
when access to
real-time data
increases?
not quite clear on the concept by woodleywonderworks on Flickr (CC-BY)Per Olof Arnäs
Realtime
applications
Expanding
delivery front
Stand by
shipments
Dynamic
shortcuts
Platoon
parking
Foliatedtransportationnetwork
Intelligent V2I
communication
Some
Super Cat by Photo Extremist on Flickr
Data sharing
The end of game by Bogdan Suditu on Flickr
Planning
applications
Some
Stand by
shipments Foliated
Transportation
Networks
Datasharing
Route
optimisation
Big Data
Locals and Tourists #1 (GTWA #2): London by Eric
Fischer on Flickr (CC-BY,SA)
Big Data
Variety
Volume
Verasity
Velocity
IBM, 2012. Analytics: “The real-world use of big data - How innovative enterprises
extract value from uncertain data” Locals and Tourists #1 (GTWA #2): London
by Eric Fischer on Flickr (CC-BY,SA)
[Teleatlas, Navteq,
Tomtom and Garmin ] are
facing new challenges
from smart phones and
free maps, some of
which are being created
by drivers themselves.
MIT Technology Review
http://www.technologyreview.com/news/426716/the-online-map-wars/
MIT Technology Review
http://www.technologyreview.com/news/427650/using-foursquare-data-to-redefine-a-neighborhood/
[...] data could be used
to help stores
determine where their
customers are really
coming from so they
know where to
advertise, or to make
predictions about how
changes
http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
http://hbr.org/2011/12/when-rivals-merge-think-before-you-follow-suit/ar/1
Waze is based on the fact that everybody running the app
automagically delivers data. No central ”traffic control”!
Crowdsourced
traffic- and map
data
Many-to-many
communication
Example of data
sharing thatworks
Free for
consumers
Capacity radar Matchmaking
ETA-projections
Bottleneck
status
Data layers that could be
applied in freight
Per Olof Arnäs, per-olof.arnas@chalmers.se
CC-BY Per Olof Arnäs
Questions Is the
transport
industry ready
to start being
”social”?
Is the digital map industry
ready to meet these new,
much tougher, demands?
THE 5 SYMPTOMS OF
LAZINESS:
1.
Not all ideas age with grace
Someone must do the work
Not everyone will want
to adopt new things
Change
habits
Logistics, geocoding and new (possible) services
Logistics, geocoding and new (possible) services
How	
  will	
  we	
  use	
  the	
  technology	
  in	
  10	
  years?
We have no idea.
Per Olof Arnäs
per-olof.arnas@chalmers.se
about.me/perolofarnas
@Dr_PO
Slides published on slideshare.net/poar
some
The girl and the iPad by Niclas Lindh on Flickr (CC-BY)

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Logistics, geocoding and new (possible) services