Tracking the Future of News
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The 2015 Reuters Institute Digital News Report provides insights from a survey of over 30,000 participants across 18 countries, highlighting varying trends in news consumption and device usage. Key findings include the rise of digital news sources, differences in device preference for accessing news, and the impact of social media as a news source across different demographics. The report also includes comparative data from six additional countries released in October 2015, enhancing the understanding of international news consumption patterns.
Tracking the Future of News
- 1. Reuters Institute Digital News Report 2015 TRACKING THE FUTURE OF NEWS Supplementary Report
- 2. 2 INFORMATION AND TERMS OF USE • This information is based on one of the largest news surveys in the world. • In 2015, the study explored the habits of more than 30,000 people in 18 countries. The results from 12 countries were published in June 2015. The results from a further 6 countries (Poland, Czech Republic, Austria, Netherlands, Turkey, and Portugal) are detailed here, and were published in October 2015. • To aid the interpretation, the results from the 6 countries are compared to data from 3 of the original 12 countries: United Kingdom, Germany, and Spain. • Research was conducted online in January/early February 2015. Additional analysis of key themes, country level insights from network of partners RISJ Digital News Report 2015 • Licensing and terms of use You are welcome to use the data and slides in this report for any purpose (commercial or non-commercial) in return for simple attribution under a Creative Commons license: http://creativecommons.org/licenses/by/3.0/ • Please attribute to the Reuters Institute Digital News Report 2015. If relevant, add a link to: digitalnewsreport.org • We welcome feedback and questions at info@digitalnewsreport.org
- 3. METHODOLOGY
- 4. 4 Note: Turkey is representative of an urban population rather than a national population as such the internet penetration is likely to be higher than stated above, which must be taken into consideration when interpreting results. Source: Internet World Stats http://www.internetworldstats.com internet population estimate 2014 POL CZE AUT NED TUR POR (UK) (GER) (ESP) Starting sample 2060 1049 1053 2265 1076 1086 2313 2035 2127 Non news users 2% 2% 4% 10% 3% 3% 7% 3% 5% Final sample size 2015 1023 1009 2044 1041 1049 2149 1969 2026 Total population 38,346,279 10,627,448 8,223,062 16,877,351 81,619,392 10,813,834 63,742,977 80,996,685 47,737,941 Internet penetration 67% 78% 87% 96% 57% 65% 90% 89% 75% METHODOLOGY
- 6. Q8B. Which, if any, of the following devices have you used to access news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH DIGITAL DEVICE TO ACCESS NEWS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Laptop/Desktop computer 81% 83% 67% 64% 65% 78% 59% 57% 66% Smartphone 52% 34% 41% 42% 57% 34% 42% 34% 48% Tablet 18% 16% 18% 25% 24% 21% 31% 16% 24%
- 7. ALSO FROM 2015 COMPUTER FOR NEWS HIGHEST CZECH REPUBLIC: 83% LOWEST GERMANY: 57% 18 COUNTRY AVERAGE 68% SMARTPHONE FOR NEWS HIGHEST AUSTRALIA: 59% LOWEST JAPAN: 33% 18 COUNTRY AVERAGE 45% TABLET FOR NEWS HIGHEST DENMARK: 39% LOWEST JAPAN: 13% 18 COUNTRY AVERAGE 23%
- 8. UK8b6_5. You’ve said you use the following devices to access news in the last week, which is your MAIN way of accessing online news? Base: All who used a digital device to access news in the last week Poland = 1923, Czech Republic = 948, Austria = 854, Netherlands = 1753, Urban Turkey = 961, Portugal = 973, UK = 1795, Germany = 1554, Spain = 1819. Note: Data for each country do not add up to 100% because the small proportion who selected another digital device as their main device for news is not shown. PROPORTION THAT SAID EACH DEVICE WAS THEIR MAIN DIGITAL NEWS DEVICE BY COUNTRY (ORDERED BY COMPUTER) 78% 75% 69% 64% 59% 57% 55% 52% 48% 11% 14% 13% 20% 24% 22% 28% 27% 27% 5% 3% 9% 9% 10% 9% 6% 16% 18% 0% 20% 40% 60% 80% Czech Republic Poland Portugal Austria (Spain) (Germany) Urban Turkey Netherlands (UK) Laptop/desktop computer Smartphone Tablet
- 9. ALSO FROM 2015 COMPUTER AS MAIN DEVICE HIGHEST CZECH REPUBLIC: 78% LOWEST DENMARK: 47% 18 COUNTRY AVERAGE 59% SMARTPHONE AS MAIN DEVICE HIGHEST IRELAND & AUSTRALIA: 32% LOWEST CZECH REPUBLIC: 11% 18 COUNTRY AVERAGE 24% TABLET AS MAIN DEVICE HIGHEST DENMARK: 20% LOWEST POLAND: 3% 18 COUNTRY AVERAGE 10%
- 10. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country COMBINED ONLINE REACH OF DIGITAL-BORN AND TRADITIONAL NEWS BRANDS BY COUNTRY (ORDERED BY DIGITAL-BORN) 75% 67% 62% 46% 43% 39% 31% 27% 21% 73% 76% 78% 77% 59% 86% 59% 67% 70% 0% 20% 40% 60% 80% 100% Poland Urban Turkey Portugal (Spain) Netherlands Czech Republic (Germany) (UK) Austria Digital-Born Traditional
- 11. ALSO FROM 2015 DIGITAL-BORN HIGHEST POLAND: 75% LOWEST AUSTRIA: 21% 18 COUNTRY AVERAGE 47% TRADITIONAL ONLINE HIGHEST FINLAND: 88% LOWEST JAPAN: 47% 18 COUNTRY AVERAGE 69%
- 13. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: Domestic digital-born brands are marked in red. MOST POPULAR DIGITAL-BORN NEWS BRANDS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) First 48% Onet 31% Aktuálně 12% Google News 34% Nu.nl 26% Mynet 26% SAPO 12% Huffington Post 13% T-Online 15% Google News Second 40% WP 12% Super 5% Yahoo News 6% Google News 21% Haberler 23% Notícias ao Minuto 8% Yahoo News 11% Google News 10% El Confidencial Third 26% Interia 6% Google News 4% MSN News 6% MSN News 21% Internethaber 17% Google News 6% Google News 6% Huffington Post 9% MSN News
- 14. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: We did not ask respondents about Vice or MSN news use in Poland PROPORTION THAT USE SELECTED INTERNATIONAL DIGITAL-BORN BRANDS FOR NEWS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Huffington Post 1% 0% 2% 1% 2% 2% 12% 6% 8% BuzzFeed 1% 0% 1% 1% 2% 1% 5% 1% 1% Vice - 0% 1% 1% 2% 1% 1% 1% 1% Yahoo News 3% 0% 5% 1% 5% 2% 8% 5% 8% MSN News - 0% 4% 6% 13% 9% 5% 4% 9% Google News 12% 6% 12% 6% 15% 17% 6% 11% 15%
- 15. Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE SOCIAL MEDIA AS A SOURCE OF NEWS BY COUNTRY 67% 61% 52% 50% 43% 41% 38% 36% 25% 0% 20% 40% 60% 80% Urban Turkey Portugal Poland (Spain) Netherlands Czech Republic Austria (UK) (Germany)
- 16. ALSO FROM 2015 SOCIAL MEDIA FOR NEWS HIGHEST URBAN TURKEY: 67% LOWEST JAPAN: 21% 18 COUNTRY AVERAGE 44%
- 17. Q12b. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH SOCIAL NETWORK FOR NEWS BY COUNTRY (ORDERED BY FACEBOOK) 69% 67% 56% 52% 44% 38% 32% 29% 23% 33% 26% 35% 22% 23% 11% 16% 7% 13%14% 18% 22% 13% 15% 13% 11% 3% 6% 33% 7% 9% 22% 3% 10% 4% 14% 4% 0% 20% 40% 60% 80% Urban Turkey Portugal Poland (Spain) Czech Republic Netherlands Austria (UK) (Germany) Facebook YouTube Google+ Twitter
- 18. ALSO FROM 2015 FACEBOOK FOR NEWS HIGHEST URBAN BRAZIL: 70% LOWEST JAPAN: 11% 18 COUNTRY AVERAGE 43% YOUTUBE FOR NEWS HIGHEST POLAND: 35% LOWEST UNITED KINGDOM: 7% 18 COUNTRY AVERAGE 19% GOOGLE+ FOR NEWS HIGHEST POLAND: 22% LOWEST UNITED KINGDOM: 3% 18 COUNTRY AVERAGE 10% TWITTER FOR NEWS HIGHEST URBAN TURKEY: 33% LOWEST CZECH REPUBLIC: 3% 18 COUNTRY AVERAGE 11%
- 19. Q12b. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE WHATSAPP AS A SOURCE OF NEWS BY COUNTRY 27% 17% 12% 9% 9% 3% 3% 2% 2% 0% 20% 40% 60% 80% (Spain) Urban Turkey Netherlands (Germany) Austria (UK) Portugal Czech Reublic Poland
- 20. ALSO FROM 2015 WHATSAPP FOR NEWS HIGHEST URBAN BRAZIL: 34% LOWEST US, JAPAN & DENMARK: 1% 18 COUNTRY AVERAGE 9%
- 21. Q12B. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: 18-24s Poland = 249, Czech Republic = 107, Austria = 109, Netherlands = 222, Urban Turkey = 203, Portugal = 108, UK = 228, Germany = 170, Spain = 186. PROPORTION OF 18-24S THAT USE EACH SOCIAL NETWORK FOR NEWS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Instagram 6% 5% 3% 4% 12% 9% 5% 5% 8% Tumblr 4% 1% 2% 4% 2% 4% 5% 1% 2% Reddit 3% 0% 4% 3% 2% 2% 5% 2% 3% Snapchat 4% 2% 1% 2% 4% 2% 2% 1% 2%
- 22. Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE ONLINE NEWS BY COUNTRY 91% 88% 86% 86% 84% 76% 73% 70% 60% 0% 20% 40% 60% 80% 100% Czech Republic Urban Turkey Portugal (Spain) Poland Netherlands (UK) Austria (Germany)
- 23. Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH AS A SOURCE OF NEWS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) TV 81% 85% 78% 80% 75% 85% 75% 82% 82% Radio 44% 35% 49% 48% 32% 42% 37% 50% 40% Printed Newspapers 22% 33% 67% 40% 47% 39% 38% 38% 47% Online (inc. social media) 84% 91% 70% 76% 88% 86% 73% 60% 86%
- 24. ALSO FROM 2015 TV HIGHEST CZECH REPUBLIC & PORTUGAL: 85% LOWEST US: 64% 18 COUNTRY AVERAGE 77% ONLINE (INC. SOCIAL) HIGHEST CZECH REPUBLIC & URBAN BRAZIL: 91% LOWEST GERMANY: 60% 18 COUNTRY AVERAGE 80% PRINTED NEWSPAPERS HIGHEST AUSTRIA: 67% LOWEST FRANCE: 19% 18 COUNTRY AVERAGE 37% RADIO HIGHEST GERMANY: 50% LOWEST JAPAN: 17% 18 COUNTRY AVERAGE 38%
- 25. Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week Poland = 1995, Czech Republic = 1017, Austria = 1001, Netherlands = 2017, Urban Turkey = 1034, Portugal = 1041, UK = 2105, Germany = 1943, Spain = 2014. Note: Data for each country do not add up to 100% because the small proportion who selected another source as their main source of news is not shown. PROPORTION THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS BY COUNTRY (ORDERED BY TV) 56% 55% 53% 51% 46% 43% 41% 41% 35% 32% 33% 23% 32% 44% 33% 38% 38% 24% 2% 4% 7% 9% 4% 13% 10% 8% 25% 6% 4% 13% 5% 5% 7% 10% 11% 14% 0% 20% 40% 60% Poland Portugal (Germany) Urban Turkey Czech Republic Netherlands (UK) (Spain) Austria TV Online (inc. social media) Printed newspaper Radio
- 26. Q4. You say you’ve used these sources of news in the last week , which would you say is your MAIN source of news? Base: 18–24s/25–34s/35–44s/45–54s/55+ that used a source of news in the last week Netherlands = 221/273/345/386/792 Note: Data does not add up to 100% because the small proportion who selected another source as their main source of news are not shown. PROPORTION WITHIN EACH AGE GROUP THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS NETHERLANDS 61% 5% 7% 25% 48% 10% 5% 34% 46% 9% 5% 38% 31% 6% 11% 49% 15% 6% 24% 51% 0% 20% 40% 60% 80% Online (inc. social media) Radio Printed newspaper TV 18-24 25-34 35-44 45-54 55+
- 27. Q4. You say you’ve used these sources of news in the last week , which would you say is your MAIN source of news? Base: 18–24s/25–34s/35–44s/45–54s/55+ that used a source of news in the last week Portugal = 107/198/209/187/340. Note: Data does not add up to 100% because the small proportion who selected another source as their main source of news are not shown. PROPORTION WITHIN EACH AGE GROUP THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS PORTUGAL 47% 1% 5% 43% 48% 2% 5% 44% 35% 3% 2% 57% 31% 5% 3% 58% 23% 7% 4% 61% 0% 20% 40% 60% 80% Online (inc. social media) Radio Printed newspaper TV 18-24 25-34 35-44 45-54 55+
- 28. Q6A. Thinking about news in general, do you agree or disagree with the following statement? ‘I think you can trust most news most of the time’ Base: Total sample in each country. Note: Figures for agree/disagree were calculated by combining the proportion that selected ‘strongly’ or ‘tend to’ agree/disagree. PROPORTION THAT AGREE/DISAGREE THAT THEY “TRUST MOST NEWS MOST OF THE TIME” BY COUNTRY (ORDERED BY AGREE) 66% 60% 56% 51% 51% 48% 39% 34% 34% 16% 25% 21% 36% 26% 32% 33% 33% 21%19% 15% 23% 13% 23% 20% 28% 33% 45% 0% 20% 40% 60% 80% Portugal (Germany) Poland Netherlands (UK) Austria Czech Republic (Spain) Urban Turkey Agree Neither Disagree
- 29. ALSO FROM 2015 AGREE HIGHEST FINLAND: 68% LOWEST UNITED STATES: 32% 18 COUNTRY AVERAGE 48% DISAGREE HIGHEST URBAN TURKEY: 45% LOWEST JAPAN: 11% 18 COUNTRY AVERAGE 24%
- 30. Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app) Base: Total sample in each country PROPORTION THAT PAID FOR ONLINE NEWS IN THE LAST YEAR BY COUNTRY 26% 17% 11% 10% 7% 7% 7% 6% 5% 0% 20% 40% 60% Urban Turkey Poland (Spain) Netherlands (Germany) Czech Republic Portugal (UK) Austria
- 31. ALSO FROM 2015 PAID FOR ONLINE NEWS HIGHEST URBAN TURKEY: 26% LOWEST AUSTRIA: 5% 18 COUNTRY AVERAGE 11%
- 32. Q7ai. You said you have accessed paid for ONLINE news content in the last year… Which, if any, of the following ways have you used to pay for ONLINE news content in the last year? Please select all that apply. Base: Total sample in each country PROPORTION THAT PAID FOR AN ONGOING NEWS SUBSCRIPTION IN THE LAST YEAR BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Paid online news subscription 7% 3% 3% 6% 15% 4% 4% 4% 5%
- 33. TOP NEWS SOURCES IN EACH COUNTRY
- 34. PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND AUSTRIA 25% 19% 14% 12% 12% 11% 11% 10% 9% 9% 5% 5% 5% 4% 4% 4% 0% 20% 40% 60% 80% Kronen Zeitung online ORF news online Der Standard online Kurier online Google News meinbezirk.at and woche.at Heute online news.at Die Presse online Kleine Zeitung online Yahoo News Nachrichten online Wirtschaftsblatt online MSN News Profil online Tiroler Tageszeitung online 45% 42% 40% 37% 24% 21% 21% 19% 19% 18% 17% 16% 15% 15% 14% 13% 0% 20% 40% 60% 80% ORF II ORF I Kronen Zeitung Ö3 A regional or local newspaper Bezirksblätter Puls 4 RTL ZDF ATV Heute ServusTV ARD Österreich Kurier Der Standard
- 35. PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND CZECH REPUBLIC 48% 45% 31% 22% 19% 17% 13% 13% 12% 11% 11% 10% 6% 5% 5% 4% 0% 20% 40% 60% 80% iDnes.cz Novinky.cz Aktualne CT24 online TV Nova online Ceska televize online Prima online iHned.cz Super.cz Blesk online Denik online Lidovky noviny online Google News Tyden.cz Reflex.cz Český rozhlas online 59% 57% 54% 45% 22% 22% 18% 18% 16% 13% 12% 11% 11% 8% 7% 7% 0% 20% 40% 60% 80% Ceska televize 1, 2 TV Nova CT24 Prima Mlada Fronta DNES Cesky rozhlas Radiozurnal A regional or local newspaper TV Barrandov Radio Impuls Frekvence 1 Blesk Evropa 2 Metro Denik Blanik Lidove noviny
- 36. PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND NETHERLANDS 34% 22% 15% 15% 13% 11% 8% 7% 6% 6% 4% 3% 3% 3% 3% 3% 0% 20% 40% 60% 80% Nu.nl De Telegraaf online NPO Nieuws online (NOS Nieuws) Algemeen Dagblad online RTL Nieuws online Regional TV news online Other regional or local newspaper… de Volkskrant online Google News MSN News SBS Nieuws online CNN online BBC News online NRC Handelsblad online Metro online Trouw online 65% 44% 31% 22% 21% 20% 18% 12% 10% 6% 5% 4% 4% 3% 3% 2% 0% 20% 40% 60% 80% NOS Journaal RTL A regional or local newspaper De Telegraaf SBS Regional TV news stations Algemeen Dagblad Metro de Volkskrant CNN BBC News Trouw NRC Handelsblad News sources from outside country Het Financieele Dagblad Nrc•Next
- 37. PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND POLAND 48% 40% 36% 26% 26% 20% 15% 12% 11% 8% 7% 7% 7% 6% 6% 6% 0% 20% 40% 60% 80% Onet.pl WP TVN24 online Gazeta.pl Interia TVP online Wyborcza.pl Google News Gazeta Prawna online Other regional newspaper website ipla Newsweek Poland online Polsat news online Rzeczpospolita online Dziennik online Wprost online 61% 58% 42% 40% 28% 20% 20% 19% 17% 10% 10% 9% 9% 8% 7% 7% 0% 20% 40% 60% 80% TVN (e.g. TVN 24, TVN 23) TVP (e.g. TVP Info, TVP1 and TVP2) Polsat (e.g. Polsat News, News+) RMF FM Radio Zet A regional or local newspaper Gazeta Wyborcza Polskie Radio (e.g. News on Radio 1) Fakt Super Express W Sieci Newsweek Polska Dziennik Gazeta Prawna Polityka Rzeczpospolita Wprost
- 38. PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND PORTUGAL 26% 24% 24% 23% 22% 21% 21% 19% 17% 16% 15% 12% 11% 11% 10% 10% 0% 20% 40% 60% 80% SAPO SIC online Correio da Manhã online Notícias ao Minuto Jornal de Notícias online Público online RTP online TVI online Google News Expresso online Diário de Notícias online Jornal de Negócios online A Bola online Diário Económico online Record online Visão online 70% 50% 45% 44% 31% 31% 21% 20% 17% 16% 15% 14% 13% 12% 11% 11% 0% 20% 40% 60% 80% SIC, SIC Notícias RTP (e.g. RTP1, 2, Informação) TVI TVI 24 Correio da Manhã Jornal de Notícias TSF Público Expresso Diário de Notícias A regional or local newspaper Rádio Renascença A Bola Record Diário Económico Jornal de Negócios
- 39. PROPORTION THAT USE EACH ONLINE AND OFFLINE NEWS BRAND TURKEY 29% 28% 26% 21% 21% 21% 20% 19% 18% 15% 13% 12% 11% 11% 10% 8% 0% 20% 40% 60% 80% Hürriyet online Milliyet online Mynet Haberler.com İnternethaber NTV online Habertürk online CNN Türk online CNN online Google News MSN News a Haber online Ensonhaber Cumhuriyet online Odatv BBC News online 49% 42% 40% 38% 38% 37% 29% 28% 21% 21% 20% 17% 15% 14% 13% 11% 0% 20% 40% 60% 80% Kanal D NTV CNN Türk TRT ATV Star TV Hürriyet CNN Milliyet Sözcü Halk TV Posta Sabah Cumhuriyet Kanal 7 Samanyolu TV
- 41. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country ONLINE REACH OF EACH BRAND TYPE BY COUNTRY (ORDERED BY DIGITAL-BORN) 53% 67% 66% 60% 44% 75% 45% 39% 64% 50% 40% 51% 48% 34% 47% 35% 54% 23% 75% 67% 62% 46% 43% 39% 31% 27% 21% 0% 20% 40% 60% 80% Poland Urban Turkey Portugal (Spain) Netherlands Czech Republic (Germany) (UK) Austria Newspaper Broadcaster Digital-born
- 42. ALSO FROM 2015 DIGITAL-BORN HIGHEST POLAND: 75% LOWEST AUSTRIA: 21% 18 COUNTRY AVERAGE 47% NEWSPAPER ONLINE HIGHEST FINLAND: 79% LOWEST JAPAN: 32% 18 COUNTRY AVERAGE 52% BROADCASTER ONLINE HIGHEST URBAN BRAZIL: 72% LOWEST AUSTRIA: 23% 18 COUNTRY AVERAGE 44%
- 43. Q5a. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via TV, RADIO OR PRINT ONLY (Traditional platforms) Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country PRINT AND ONLINE REACH OF NEWSPAPER BRANDS BY COUNTRY (ORDERED BY PRINT) 84% 75% 68% 64% 64% 64% 63% 63% 57% 64% 66% 60% 45% 44% 67% 39% 53% 75% 0% 20% 40% 60% 80% 100% Austria Portugal (Spain) (Germany) Netherlands Urban Turkey (UK) Poland Czech Republic Print Online
- 44. Q5a. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via TV, RADIO OR PRINT ONLY (Traditional platforms) Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country BROADCAST AND ONLINE REACH OF BROADCASTER BRANDS BY COUNTRY (ORDERED BY BROADCAST) 93% 93% 92% 92% 91% 89% 87% 83% 81% 47% 48% 40% 51% 50% 23% 35% 54% 34% 0% 20% 40% 60% 80% 100% Czech Republic (Spain) Urban Turkey Portugal Poland Austria (Germany) (UK) Netherlands Broadcast Online
- 45. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country COMBINED ONLINE REACH OF DIGITAL-BORN AND TRADITIONAL NEWS BRANDS BY COUNTRY (ORDERED BY DIGITAL-BORN) 75% 67% 62% 46% 43% 39% 31% 27% 21% 73% 76% 78% 77% 59% 86% 59% 67% 70% 0% 20% 40% 60% 80% 100% Poland Urban Turkey Portugal (Spain) Netherlands Czech Republic (Germany) (UK) Austria Digital-Born Traditional
- 46. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: Domestic digital-born brands are marked in red. MOST POPULAR DIGITAL-BORN NEWS BRANDS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) First 48% Onet 31% Aktuálně 12% Google News 34% Nu.nl 26% Mynet 26% SAPO 12% Huffington Post 13% T-Online 15% Google News Second 40% WP 12% Super 5% Yahoo News 6% Google News 21% Haberler 23% Notícias ao Minuto 8% Yahoo News 11% Google News 10% El Confidencial Third 26% Interia 6% Google News 4% MSN News 6% MSN News 21% Internethaber 17% Google News 6% Google News 6% Huffington Post 9% MSN News
- 49. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: We did not ask respondents about Vice or MSN news use in Poland PROPORTION THAT USE SELECTED INTERNATIONAL DIGITAL-BORN BRANDS FOR NEWS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Huffington Post 1% 0% 2% 1% 2% 2% 12% 6% 8% BuzzFeed 1% 0% 1% 1% 2% 1% 5% 1% 1% Vice - 0% 1% 1% 2% 1% 1% 1% 1% Yahoo News 3% 0% 5% 1% 5% 2% 8% 5% 8% MSN News - 0% 4% 6% 13% 9% 5% 4% 9% Google News 12% 6% 12% 6% 15% 17% 6% 11% 15%
- 50. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: 18-24s Poland = 249, Czech Republic = 107, Austria = 109, Netherlands = 222, Urban Turkey = 203, Portugal = 108, UK = 228, Germany = 170, Spain = 186. Note: We did not ask respondents about Vice or MSN news use in Poland PROPORTION OF 18-24S THAT USE SELECTED INTERNATIONAL DIGITAL-BORN BRANDS FOR NEWS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Huffington Post 2% 2% 7% 2% 2% 4% 17% 5% 7% BuzzFeed 4% 3% 6% 5% 5% 7% 23% 1% 3% Vice - 0% 4% 1% 2% 1% 3% 2% 3% Yahoo News 4% 0% 6% 1% 4% 1% 5% 3% 6% MSN News - 0% 6% 3% 9% 8% 5% 4% 8% Google News 10% 8% 16% 7% 12% 15% 10% 10% 19%
- 51. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: Reach of BBC in the UK is not shown as it is not an international brand in the UK. ONLINE REACH OF SELECTED INTERNATIONAL NEWS BRANDS BY COUNTRY (ORDERED BY BBC) 8% 5% 5% 4% 3% 3% 3% 2% 0% 18% 7% 4% 3% 3% 3% 3% 1% 1% 5% 2% 3% 1% 1% 2% 1% 1% 1%1% 2% 2% 1% 1% 3% 1% 1% 1% 0% 5% 10% 15% 20% Urban Turkey Portugal (Spain) Poland (Germany) Austria Netherlands Czech Republic (UK) BBC CNN New York Times Other brand from outside of the country
- 52. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample Poland = 2015 Source: www.alexa.com (Correct as of 07/07/2015) INTERNATIONAL AUDIENCES FOR ONLINE NEWS BRANDS POLAND Domestic reach (news content) Alexa ranking (all content) Domestic / international audience share Prominent international markets (% of total traffic) Onet 48% Poland: 6th Global: 204th 85% / 15% UK: 4% Germany: 2% WP 40% Poland: 7th Global: 297th 85% / 15% UK: 5% Germany: 2% TVN24 online 36% Poland: 16th Global: 1,415th 84% / 16% UK: 5% Germany: 3%
- 53. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample Portugal = 1049 Source: www.alexa.com (Correct as of 07/07/2015) INTERNATIONAL AUDIENCES FOR ONLINE NEWS BRANDS PORTUGAL Domestic reach (news content) Alexa ranking (all content) Domestic / international audience share Prominent international markets (% of total traffic) SAPO 26% Portugal: 5th Global: 860th 73% / 27% Brazil: 14% UK & Angola: 2% Correio da Manhã 24% Portugal: 8th Global: 2,627th 76% / 24% Brazil: 4% France: 3% Notícias ao Minuto 23% Portugal: 42nd Global: 11,467th 74% / 26% Brazil: 15% Macao: 2%
- 54. Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample Austria = 1009 Source: www.alexa.com (Correct as of 07/07/2015) INTERNATIONAL AUDIENCES FOR ONLINE NEWS BRANDS AUSTRIA Domestic reach (news content) Alexa ranking (all content) Domestic / international audience share Prominent international markets (% of total traffic) Krone 25% Austria: 20th Global: 5,226th 80% / 20% Germany: 12% Switzerland: 2% ORF 19% Austria: 6th Global: 1,458th 85% / 15% Germany: 7% Switzerland & Italy: 1% Der Standard 14% Austria: 9th Global: 3,037th 78% / 22% Germany: 13% Switzerland: 2%
- 55. Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Q5A. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via TV, RADIO OR PRINT ONLY (Traditional platforms) Q5B. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: All who consumed news from an online/traditional only news source in the last week Poland = 1673/316, Czech Republic = 909/88, Austria = 693/290, Netherlands = 1522/458, Urban Turkey = 901/120, Portugal = 885/136, UK = 1544/547, Germany = 1148/741, Spain = 1708/273. Note: Consumption of the same brand online and offline (e.g. Guardian and Guardian Online) is counted only once. AVERAGE NUMBER OF NEWS BRANDS USED BY ONLINE AND TRADITIONAL CONSUMERS BY COUNTRY (ORDERED BY ONLINE) 7.9 7.7 7.3 6.8 6.8 6.4 4.5 4.3 3.6 5.0 5.0 4.6 5.1 4.1 4.5 2.9 2.8 2.4 0.0 2.0 4.0 6.0 8.0 Portugal Urban Turkey Poland Austria (Spain) (Germany) Netherlands (UK) Czech Republic Online news consumers Traditional news consumers
- 56. SOURCES OF NEWS
- 57. Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE ONLINE NEWS BY COUNTRY 91% 88% 86% 86% 84% 76% 73% 70% 60% 0% 20% 40% 60% 80% 100% Czech Republic Urban Turkey Portugal (Spain) Poland Netherlands (UK) Austria (Germany)
- 58. Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH AS A SOURCE OF NEWS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) TV 81% 85% 78% 80% 75% 85% 75% 82% 82% Radio 44% 35% 49% 48% 32% 42% 37% 50% 40% Printed Newspapers 22% 33% 67% 40% 47% 39% 38% 38% 47% Online (inc. social media) 84% 91% 70% 76% 88% 86% 73% 60% 86%
- 59. ALSO FROM 2015 TV HIGHEST CZECH REPUBLIC & PORTUGAL: 85% LOWEST US: 64% 18 COUNTRY AVERAGE 77% ONLINE (INC. SOCIAL) HIGHEST CZECH REPUBLIC & URBAN BRAZIL: 91% LOWEST GERMANY: 60% 18 COUNTRY AVERAGE 80% PRINTED NEWSPAPERS HIGHEST AUSTRIA: 67% LOWEST FRANCE: 19% 18 COUNTRY AVERAGE 37% RADIO HIGHEST GERMANY: 50% LOWEST JAPAN: 17% 18 COUNTRY AVERAGE 38%
- 60. Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week Poland = 1995, Czech Republic = 1017, Austria = 1001, Netherlands = 2017, Urban Turkey = 1034, Portugal = 1041, UK = 2105, Germany = 1943, Spain = 2014. Note: Data for each country does not add up to 100% because the small proportion who selected another source as their main source of news are not shown. PROPORTION THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS BY COUNTRY (ORDERED BY TV) 56% 55% 53% 51% 46% 43% 41% 41% 35% 32% 33% 23% 32% 44% 33% 38% 38% 24% 2% 4% 7% 9% 4% 13% 10% 8% 25% 6% 4% 13% 5% 5% 7% 10% 11% 14% 0% 20% 40% 60% Poland Portugal (Germany) Urban Turkey Czech Republic Netherlands (UK) (Spain) Austria TV Online (inc. social media) Printed newspaper Radio
- 61. Q4. You say you’ve used these sources of news in the last week , which would you say is your MAIN source of news? Base: 18–24s/25–34s/35–44s/45–54s/55+ that used a source of news in the last week Netherlands = 221/273/345/386/792. Note: Data does not add up to 100% because the small proportion who selected another source as their main source of news are not shown. PROPORTION WITHIN EACH AGE GROUP THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS NETHERLANDS 61% 5% 7% 25% 48% 10% 5% 34% 46% 9% 5% 38% 31% 6% 11% 49% 15% 6% 24% 51% 0% 20% 40% 60% 80% Online (inc. social media) Radio Printed newspaper TV 18-24 25-34 35-44 45-54 55+
- 62. Q4. You say you’ve used these sources of news in the last week , which would you say is your MAIN source of news? Base: 18–24s/25–34s/35–44s/45–54s/55+ that used a source of news in the last week Austria = 109/163/185/195/357. Note: Data does not add up to 100% because the small proportion who selected another source as their main source of news are not shown. PROPORTION WITHIN EACH AGE GROUP THAT SAID EACH SOURCE WAS THEIR MAIN SOURCE OF NEWS AUSTRIA 44% 11% 16% 24% 37% 16% 16% 26% 35% 12% 26% 25% 18% 13% 24% 45% 10% 14% 33% 42% 0% 20% 40% 60% 80% Online (inc. social media) Radio Printed newspaper TV 18-24 25-34 35-44 45-54 55+
- 63. Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH TYPE OF TV NEWS BY COUNTRY (ORDERED BY BULLETINS) 77% 76% 75% 74% 73% 65% 62% 55% 51% 20% 54% 41% 26% 47% 64% 43% 51% 73% 0% 20% 40% 60% 80% 100% Netherlands Czech Republic (Germany) Austria (Spain) Poland (UK) Urban Turkey Portugal Bulletins or programmes 24-hour
- 64. Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: 18–24s/25–34s/35–44s/45–54s/55+ Poland = 249/392/337/350/687, Czech Republic = 107/190/189/165/372, Austria = 109/163/185/195/357, Netherlands = 222/280/352/396/794, Urban Turkey = 203/296/233/134/175, Portugal = 108/200/209/187/345, UK = 228/258/316/442/905, Germany = 170/282/354/392/771, Spain = 186/385/437/371/647. PROPORTION IN EACH AGE GROUP THAT ONLY USE ONLINE NEWS BY COUNTRY (ORDERED BY 18-24) 31% 17% 17% 16% 16% 15% 15% 15% 14% 23% 10% 12% 9% 13% 11% 10% 9% 12% 14% 7% 8% 8% 9% 10% 10% 4% 9%4% 4% 8% 1% 5% 6% 7% 6% 6% 4% 6% 5% 1% 2% 5% 7% 4% 2% 0% 10% 20% 30% 40% (UK) Czech Republic Urban Turkey Austria Netherlands Poland (Spain) Portugal (Germany) 18-24 25-34 35-44 45-54 55+
- 65. Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Male/Female Poland = 969/1046, Czech Republic = 497/526, Austria = 494/515, Netherlands = 999/1045, Urban Turkey = 541/500, Portugal = 500/549, UK = 1000/1148, Germany = 972/997, Spain = 1002/1024. PROPORTION OF EACH GENDER THAT ONLY USE ONLINE NEWS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Male 9% 10% 5% 6% 10% 6% 11% 6% 9% Female 8% 6% 5% 8% 9% 6% 13% 7% 7%
- 67. Q1b_rc. Typically, how often do you access news? By news we mean national, international, regional/local news and other topical events accessed via any platform (radio, TV, newspaper or online). Base: Total sample in each country. PROPORTION THAT ACCESSED NEWS MORE THAN 5 TIMES A DAY AND LESS THAN ONCE A DAY BY COUNTRY (ORDERED BY MORE THAN 5 TIMES A DAY) 24% 22% 16% 13% 11% 11% 10% 10% 8% 11% 9% 9% 14% 14% 13% 12% 12% 13% 0% 10% 20% 30% 40% Urban Turkey Poland Portugal (UK) Netherlands (Germany) Czech Republic Austria (Spain) More than 5 times a day Less than once a day
- 68. Q1c. How interested, if at all, would you say you are in news? Base: Total sample in each country. Note: Figures are produced by combining the proportion that are ‘extremely’ or ‘very’ interested in the news. PROPORTION THAT ARE EITHER EXTREMELY OR VERY INTERESTED IN THE NEWS BY COUNTRY 85% 76% 74% 70% 70% 64% 60% 57% 44% 0% 20% 40% 60% 80% 100% (Spain) Urban Turkey (Germany) (UK) Portugal Austria Poland Netherlands Czech Republic
- 69. TRUST
- 70. Q6a. Thinking about news in general, do you agree or disagree with the following statement? “I think you can trust most news most of the time” Q6b. Thinking specifically about news sources that you use, do you agree or disagree with the following statement? “I think I can trust most of the news that I use most of the time” Base: Total sample in each country. Note: Figures are arrived at by combining the proportion that ‘strongly’ or ‘tend to’ agree. PROPORTION THAT TRUST THE NEWS AND TRUST THE NEWS THEY USE BY COUNTRY (ORDERED BY TRUST IN NEWS) 66% 60% 56% 51% 51% 48% 39% 34% 34% 71% 68% 61% 64% 61% 60% 52% 46% 51% 0% 20% 40% 60% 80% Portugal (Germany) Poland (UK) Netherlands Austria Czech Republic (Spain) Urban Turkey Trust in news Trust in news they use
- 71. Q6A. Thinking about news in general, do you agree or disagree with the following statement? ‘I think you can trust most news most of the time’ Base: Total sample in each country. Note: Figures for agree/disagree were calculated by combining the proportion that selected ‘strongly’ or ‘tend to’ agree/disagree. PROPORTION THAT AGREE/DISAGREE THAT THEY COULD “TRUST MOST NEWS MOST OF THE TIME” BY COUNTRY (ORDERED BY AGREE) 66% 60% 56% 51% 51% 48% 39% 34% 34% 16% 25% 21% 36% 26% 32% 33% 33% 21%19% 15% 23% 13% 23% 20% 28% 33% 45% 0% 20% 40% 60% 80% Portugal (Germany) Poland Netherlands (UK) Austria Czech Republic (Spain) Urban Turkey Agree Neither Disagree
- 72. ALSO FROM 2015 AGREE HIGHEST FINLAND: 68% LOWEST UNITED STATES: 32% 18 COUNTRY AVERAGE 48% DISAGREE HIGHEST URBAN TURKEY: 45% LOWEST JAPAN: 11% 18 COUNTRY AVERAGE 24%
- 73. Q6B. Thinking specifically about news sources that you use, do you agree or disagree with the following statement? ‘I think I can trust most of the news that I use most of the time’ Base: Total sample in each country. Note: Figures for agree/disagree were calculated by combining the proportion that selected ‘strongly’ or ‘tend to’ agree/disagree. PROPORTION THAT AGREE/DISAGREE THAT THEY COULD “TRUST MOST NEWS THAT THEY USE MOST OF THE TIME” BY COUNTRY (ORDERED BY AGREE) 71% 68% 64% 61% 61% 60% 52% 51% 46% 16% 23% 22% 30% 20% 27% 32% 22% 28% 13% 10% 15% 9% 19% 13% 16% 28% 26% 0% 20% 40% 60% 80% Portugal (Germany) (UK) Netherlands Poland Austria Czech Republic Urban Turkey (Spain) Agree Neither Disagree
- 75. Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Please select all that apply. Base: Total sample in each country PROPORTION THAT FEEL THAT EACH TYPE OF NEWS IS IMPORTANT TO THEM BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) News about the country 63% 65% 68% 69% 61% 68% 72% 67% 63% International news 53% 57% 63% 63% 41% 56% 51% 70% 53% Local news about my town or city 43% 40% 34% 42% 17% 23% 44% 41% 34% News about my region 40% 50% 52% 50% 26% 26% 37% 54% 41% Business and financial news 27% 17% 15% 15% 23% 24% 20% 12% 15% News about the economy 36% 34% 29% 28% 45% 35% 37% 29% 40% Entertainment and celebrity news 11% 9% 13% 12% 11% 11% 16% 13% 7% Fun/weird news 13% 20% 12% 25% 12% 16% 14% 12% 16% Health news 31% 28% 26% 29% 36% 45% 27% 22% 32% Education news 11% 12% 15% 13% 31% 27% 12% 12% 25% Arts and culture news 17% 17% 11% 10% 20% 23% 11% 8% 21% Sports news 35% 30% 28% 29% 28% 33% 30% 28% 30% News about the country’s politics 37% 39% 42% 34% 50% 35% 41% 50% 46%
- 76. PAYING FOR NEWS
- 77. Q7. Have you bought (paid for) a printed newspaper in the last week ? (This could be an ongoing subscription or one off payment for a physical copy). Please select all that apply. Base: Total sample in each country PROPORTION THAT PURCHASED A PRINTED NEWSPAPER IN THE LAST WEEK BY COUNTRY 70% 63% 53% 48% 47% 46% 42% 41% 39% 0% 20% 40% 60% 80% 100% Urban Turkey Austria Poland (Spain) (Germany) (UK) Netherlands Czech Republic Portugal
- 78. Q7. Have you bought (paid for) a printed newspaper in the last week ? (This could be an ongoing subscription or one off payment for a physical copy). Please select all that apply. Base: Total sample in each country Note: Respondents were able to select more than one purchase type. PROPORTION THAT MADE EACH TYPE OF NEWSPAPER PURCHASE BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) New stand/shop 45% 25% 14% 5% 51% 30% 36% 14% 39% Home delivery 4% 13% 46% 34% 14% 7% 7% 30% 5%
- 79. Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app) Base: Total sample in each country PROPORTION THAT PAID FOR ONLINE NEWS IN THE LAST YEAR BY COUNTRY 26% 17% 11% 10% 7% 7% 7% 6% 5% 0% 20% 40% 60% Urban Turkey Poland (Spain) Netherlands (Germany) Czech Republic Portugal (UK) Austria
- 80. ALSO FROM 2015 PAID FOR ONLINE NEWS HIGHEST URBAN TURKEY: 26% LOWEST AUSTRIA: 5% 18 COUNTRY AVERAGE 11%
- 82. Q7ai. You said you have accessed paid for ONLINE news content in the last year… Which, if any, of the following ways have you used to pay for ONLINE news content in the last year? Please select all that apply. Base: Total sample in each country PROPORTION THAT PAID FOR AN ONGOING NEWS SUBSCRIPTION IN THE LAST YEAR BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Paid online news subscription 7% 3% 3% 6% 15% 4% 4% 4% 5%
- 83. Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print subscription, or one-off payment for an article or app.) Base: Under 45s/45s and over Poland = 978/1037, Czech Republic = 486/537, Austria = 457/552, Netherlands = 854/1190, Urban Turkey = 732/309, Portugal = 517/532, UK = 802/1347, Germany = 806/1163, Spain = 1008/1018. PROPORTION OF UNDER 45S AND 45S AND OVER WHO PAID FOR ONLINE NEWS IN THE LAST YEAR BY COUNTRY (ORDERED BY DIFFERENCE) 14% 10% 6% 18% 11% 27% 6% 6% 4% 7% 5% 4% 16% 10% 25% 6% 8% 8% 0% 20% 40% 60% (Spain) (Germany) Austria Poland Netherlands Urban Turkey (UK) Czech Republic Portugal Under 45s 45s and over
- 84. Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print subscription or one-off payment for an article or app.) Base: Male/Female Poland = 969/1046, Czech Republic = 497/526, Austria = 494/515, Netherlands = 999/1045, Urban Turkey = 541/500, Portugal = 500/549, UK = 1000/1148, Germany = 972/997, Spain = 1002/1024. PROPORTION OF EACH GENDER THAT PAID FOR ONLINE NEWS IN THE LAST YEAR BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Male 19% 8% 7% 14% 28% 9% 8% 8% 12% Female 15% 6% 3% 7% 24% 5% 4% 6% 10%
- 85. Q7aii. You said you have not paid for online digital content in the last year… How likely or unlikely would you be to pay IN THE FUTURE for online news from particular sources that you like? Base: All who said they had not paid for online news content in the last year Poland = 1567, Czech Republic = 921, Austria = 937, Netherlands = 1806, Urban Turkey = 701, Portugal = 962, UK = 1992, Germany = 1789, Spain = 1773. Note: Figures are arrived at by combining the proportion that are ‘very’ or ‘somewhat’ likely. PROPORTION THAT SAID THEY WERE LIKELY TO PAY FOR ONLINE NEWS IN THE FUTURE BY COUNTRY 45% 20% 17% 13% 11% 9% 8% 7% 6% 0% 20% 40% 60% Urban Turkey Portugal (Spain) Poland Czech Republic (Germany) Netherlands Austria (UK)
- 87. Q8B. Which, if any, of the following devices have you used to access news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH DIGITAL DEVICE TO ACCESS NEWS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Laptop/Desktop computer 81% 83% 67% 64% 65% 78% 59% 57% 66% Smartphone 52% 34% 41% 42% 57% 34% 42% 34% 48% Tablet 18% 16% 18% 25% 24% 21% 31% 16% 24%
- 88. ALSO FROM 2015 COMPUTER FOR NEWS HIGHEST CZECH REPUBLIC: 83% LOWEST GERMANY: 57% 18 COUNTRY AVERAGE 68% SMARTPHONE FOR NEWS HIGHEST AUSTRALIA: 59% LOWEST JAPAN: 33% 18 COUNTRY AVERAGE 45% TABLET FOR NEWS HIGHEST DENMARK: 39% LOWEST JAPAN: 13% 18 COUNTRY AVERAGE 23%
- 89. UK8b6_5. You’ve said you use the following devices to access news in the last week, which is your MAIN way of accessing online news? Base: All who used a digital device to access news in the last week Poland = 1923, Czech Republic = 948, Austria = 854, Netherlands = 1753, Urban Turkey = 961, Portugal = 973, UK = 1795, Germany = 1554, Spain = 1819. Note: Data for each country do not add up to 100% because the small proportion who selected another digital device as their main device for news is not shown. PROPORTION THAT SAID EACH DEVICE WAS THEIR MAIN DIGITAL NEWS DEVICE BY COUNTRY (ORDERED BY COMPUTER) 78% 75% 69% 64% 59% 57% 55% 52% 48% 11% 14% 13% 20% 24% 22% 28% 27% 27% 5% 3% 9% 9% 10% 9% 6% 16% 18% 0% 20% 40% 60% 80% Czech Republic Poland Portugal Austria (Spain) (Germany) Urban Turkey Netherlands (UK) Laptop/desktop computer Smartphone Tablet
- 90. Q8A. Which, if any, of the following devices do you ever use (for any purpose)? Please select all that apply. Q11. Thinking of the way you looked at news online (via any device) in the last week, which of the following ways of consuming news did you use? Please select ALL that apply. Base: All who accessed a smartphone/tablet in the last week Poland = 1203/601, Czech Republic = 498/296, Austria = 749/425, Netherlands = 1331/887, Urban Turkey = 742/425, Portugal = 563/350, UK = 1436/1102, Germany = 1285/716, Spain = 1658/906. PROPORTION OF DEVICE USERS THAT USE A NEWS APP BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Smartphone 16% 14% 13% 33% 30% 21% 27% 18% 21% Tablet 13% 17% 13% 31% 23% 21% 23% 16% 15%
- 91. ALSO FROM 2015 SMARTPHONE USERS WITH NEWS APPS HIGHEST NETHERLANDS: 33% LOWEST AUSTRIA: 13% 18 COUNTRY AVERAGE 23% TABLET USERS WITH NEWS APPS HIGHEST NETHERLANDS: 31% LOWEST ITALY, POLAND & AUSTRIA: 13% 18 COUNTRY AVERAGE 19%
- 92. Q8B. Which, if any, of the following devices have you used to access news in the last week? Please select all that apply Base: Total sample in each country PROPORTION THAT USE A SMART OR CONNECTED TV TO ACCESS NEWS BY COUNTRY (ORDERED) 21% 16% 15% 15% 15% 14% 12% 9% 8% 0% 10% 20% 30% 40% Poland Urban Turkey (Germany) (Spain) Portugal Czech Republic Austria (UK) Netherlands
- 93. ALSO FROM 2015 SMART/CONNECTED TV FOR NEWS HIGHEST POLAND: 21% LOWEST JAPAN: 3% 18 COUNTRY AVERAGE 12%
- 94. NEW FORMATS
- 95. Q11. Thinking of the way you looked at news online (via any device) in the last week , which of the following ways of consuming news did you use? Please select ALL that apply. Base: Total sample in each country. PROPORTION THAT USE EACH NEWS FORMAT BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Looked at a list of headlines 42% 51% 39% 29% 51% 43% 40% 34% 36% Read news stories or articles 64% 77% 58% 45% 52% 60% 59% 54% 64% Followed a live news page 26% 10% 8% 10% 29% 17% 12% 9% 19% Read a news blog 8% 16% 8% 7% 21% 13% 9% 10% 16% Looked at a gallery of pictures 27% 29% 19% 13% 26% 27% 17% 18% 23% Viewed a news infographic 11% 8% 7% 4% 23% 4% 7% 8% 8% Watched online news video 28% 21% 16% 15% 28% 22% 21% 18% 27% Listened to online news audio 19% 13% 6% 6% 16% 18% 8% 8% 17% Looked at a news list or top 10 11% 22% 5% 6% 27% 17% 11% 5% 10%
- 96. Q11. Thinking of the way you looked at news online (via any device) in the last week , which of the following ways of consuming news did you use? Please select ALL that apply. Base: Total sample in each country. PROPORTION THAT USE ONLINE NEWS VIDEO BY COUNTRY 28% 28% 27% 22% 21% 21% 18% 16% 15% 0% 10% 20% 30% 40% Urban Turkey Poland (Spain) Portugal (UK) Czech Reublic (Germany) Austria Netherlands
- 97. ALSO FROM 2015 ONLINE NEWS VIDEO HIGHEST US: 30% LOWEST JAPAN & NETHERLANDS: 15% 18 COUNTRY AVERAGE 23%
- 98. Q11. Thinking of the way you looked at news online (via any device) in the last week, which of the following ways of consuming news did you use? Please select ALL that apply. Base: Under 45s/45s and over Poland = 978/1037, Czech Republic = 486/537, Austria = 457/552, Netherlands = 854/1190, Urban Turkey = 732/309, Portugal = 517/532, UK = 802/1347, Germany = 806/1163, Spain = 1008/1018. PROPORTION OF UNDER 45S AND 45S AND OVER THAT USE LIST-BASED NEWS ARTICLES BY COUNTRY (ORDERED BY UNDER 45S) 29% 27% 18% 15% 14% 13% 9% 8% 7% 25% 17% 16% 8% 8% 7% 4% 3% 3% 0% 20% 40% 60% Urban Turkey Czech Republic Portugal (UK) Poland (Spain) Netherlands (Germany) Austria Under 45s 45s and over
- 99. SOCIAL MEDIA
- 100. Q3. Which, if any, of the following have you used in the last week as a source of news? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE SOCIAL MEDIA AS A SOURCE OF NEWS BY COUNTRY 67% 61% 52% 50% 43% 41% 38% 36% 25% 0% 20% 40% 60% 80% Urban Turkey Portugal Poland (Spain) Netherlands Czech Republic Austria (UK) (Germany)
- 101. ALSO FROM 2015 SOCIAL MEDIA FOR NEWS HIGHEST URBAN TURKEY: 67% LOWEST JAPAN: 21% 18 COUNTRY AVERAGE 44%
- 102. Q12b. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE EACH SOCIAL NETWORK FOR NEWS BY COUNTRY (ORDERED BY FACEBOOK) 69% 67% 56% 52% 44% 38% 32% 29% 23% 33% 26% 35% 22% 23% 11% 16% 7% 13%14% 18% 22% 13% 15% 13% 11% 3% 6% 33% 7% 9% 22% 3% 10% 4% 14% 4% 0% 20% 40% 60% 80% Urban Turkey Portugal Poland (Spain) Czech Republic Netherlands Austria (UK) (Germany) Facebook YouTube Google+ Twitter
- 103. ALSO FROM 2015 FACEBOOK FOR NEWS HIGHEST URBAN BRAZIL: 70% LOWEST JAPAN: 11% 18 COUNTRY AVERAGE 43% YOUTUBE FOR NEWS HIGHEST POLAND: 35% LOWEST UNITED KINGDOM: 7% 18 COUNTRY AVERAGE 19% GOOGLE+ FOR NEWS HIGHEST POLAND: 22% LOWEST UNITED KINGDOM: 3% 18 COUNTRY AVERAGE 10% TWITTER FOR NEWS HIGHEST URBAN TURKEY: 33% LOWEST CZECH REPUBLIC: 3% 18 COUNTRY AVERAGE 11%
- 104. Q12A. Which, if any, of the following have you used for any purpose in the last week? Please select all that apply. Q12B. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: All who used Facebook/YouTube/Google+/Twitter in the last week Poland = 1460/1389/671/332, Czech Republic = 615/601/267/53, Austria = 611/566/213/103, Netherlands = 1447/1043/599/359, Urban Turkey = 861/685/307/505, Portugal = 876/679/316/153, UK = 1396/1017/148/570, Germany = 1028/1013/243/179, Spain = 1537/1261/553/740. PROPORTION OF USERS OF EACH SOCIAL NETWORK THAT USE IT FOR NEWS BY COUNTRY (ORDERED BY FACEBOOK) 83% 80% 77% 74% 69% 54% 53% 45% 45% 50% 41% 51% 38% 35% 21% 28% 26% 16% 47% 60% 66% 58% 46% 46% 50% 46% 37% 68% 50% 54% 51% 60% 55% 37% 41% 52% 0% 20% 40% 60% 80% 100% Urban Turkey Portugal Poland Czech Republic (Spain) Netherlands Austria (Germany) (UK) Facebook YouTube Google+ Twitter
- 105. Q12a. Which, if any, of the following have you used for any purpose in the last week? Please select all that apply. Q12b. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: Total sample in each country PROPORTION THAT USE WHATSAPP AND AS A SOURCE OF NEWS BY COUNTRY (ORDERED BY OVERALL USE) 67% 51% 50% 41% 41% 20% 13% 8% 5% 27% 17% 12% 9% 9% 3% 3% 2% 2% 0% 20% 40% 60% 80% (Spain) Urban Turkey Netherlands (Germany) Austria (UK) Portugal Czech Reublic Poland Overall News
- 106. ALSO FROM 2015 WHATSAPP FOR NEWS HIGHEST URBAN BRAZIL: 34% LOWEST US, JAPAN & DENMARK: 1% 18 COUNTRY AVERAGE 9%
- 107. Q12B. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Please select all that apply. Base: 18–24s Poland = 249, Czech Republic = 107, Austria = 109, Netherlands = 222, Urban Turkey = 203, Portugal = 108, UK = 228, Germany = 170, Spain = 186. PROPORTION OF 18-24S THAT USE EACH SOCIAL NETWORK FOR NEWS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Instagram 6% 5% 3% 4% 12% 9% 5% 5% 8% Tumblr 4% 1% 2% 4% 2% 4% 5% 1% 2% Reddit 3% 0% 4% 3% 2% 2% 5% 2% 3% Snapchat 4% 2% 1% 2% 4% 2% 2% 1% 2%
- 109. Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week , which were the ways in which you came across news stories? Please select all that apply. Base: Total sample in each country. PROPORTION THAT USE EACH PATHWAY TO ONLINE NEWS BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Direct to a news brand 30% 38% 20% 43% 39% 18% 52% 26% 36% Search 65% 59% 50% 24% 67% 55% 32% 45% 54% Social media 41% 34% 29% 34% 46% 46% 28% 20% 35% Email 17% 17% 19% 20% 16% 37% 10% 15% 14% Mobile notifications or alerts 7% 4% 5% 15% 19% 16% 10% 9% 8% News aggregators 7% 44% 4% 3% 15% 5% 4% 5% 11%
- 110. Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week , which were the ways in which you came across news stories? Please select all that apply. Base: Total sample in each country. PROPORTION THAT USE SEARCH TO NAVIGATE TO NEWS WEBSITES AND TO SEARCH FOR SPECIFIC NEWS STORIES BY COUNTRY (ORDERED BY NAVIGATIONAL) 55% 49% 45% 43% 42% 38% 31% 23% 17% 38% 37% 35% 24% 27% 25% 27% 18% 11% 0% 20% 40% 60% 80% Urban Turkey Poland Czech Republic Portugal (Spain) Austria (Germany) (UK) Netherlands Navigational Topical
- 111. Q1c. How interested, if at all, would you say you are in news? Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week , which were the ways in which you came across news stories? Please select all that apply. Base: Total sample Netherlands = 2044 Note: Figures for ‘Not at all interested’ not shown as there are fewer than 10 respondents in this category. PROPORTION WITH EACH LEVEL OF INTEREST IN THE NEWS THAT USE SEARCH AND SOCIAL MEDIA AS A NEWS PATHWAY NETHERLANDS Extremely interested Very interested Somewhat interested Not very interested Not at all interested Search 37% 27% 18% 20% - Social media 35% 31% 37% 34% -
- 112. Q1c. How interested, if at all, would you say you are in news? Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week , which were the ways in which you came across news stories? Please select all that apply. Base: Total sample Poland = 2015 Note: Figures for ‘Not at all interested’ not shown as there are fewer than 10 respondents in this category. PROPORTION WITH EACH LEVEL OF INTEREST IN THE NEWS THAT USE SEARCH AND SOCIAL MEDIA AS A NEWS PATHWAY POLAND Extremely interested Very interested Somewhat interested Not very interested Not at all interested Search 68% 69% 63% 33% - Social media 36% 42% 41% 41% -
- 113. NEWS PARTICIPATION
- 114. Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Please select all that apply. Base: Total sample in each country PROPORTION THAT ENGAGE WITH THE NEWS IN EACH WAY BY COUNTRY POL CZE AUT NED TUR POR (UK) (GER) (ESP) Share news via social media (SM) 26% 26% 17% 16% 42% 46% 14% 13% 34% Share news via email 19% 18% 10% 7% 20% 27% 7% 10% 21% Rate or like a news story 26% 26% 18% 9% 27% 21% 8% 14% 32% Comment on news via SM 24% 21% 13% 12% 39% 36% 13% 11% 32% Comment on a news website 13% 7% 7% 6% 25% 9% 7% 6% 12% Write a news blog 1% 1% 3% 2% 8% 2% 1% 2% 5% Post a news picture to SM 9% 7% 8% 6% 26% 14% 4% 6% 17% Post a picture to a news website 4% 1% 5% 3% 12% 7% 1% 4% 7% Vote in an online poll 30% 28% 20% 8% 28% 16% 15% 14% 21% Campaign online 6% 2% 6% 3% 13% 5% 5% 6% 7% Talk to friends online about news 23% 20% 15% 17% 31% 36% 16% 15% 32% Talk about news face-to-face 46% 55% 43% 33% 41% 50% 42% 40% 48%
- 115. Q6b. Thinking specifically about news sources that you use, do you agree or disagree with the following statement? ‘I think I can trust most of the news that I use most of the time’ Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Please select all that apply. Base: All who neither agree nor disagree/agree or disagree Poland = 405/1610, Czech Republic = 324/699, Austria = 274/735, Netherlands = 610/1434, Urban Turkey = 228/813, Portugal = 168/881, UK = 459/1690, Germany = 429/1540, Spain = 573/1543. PROPORTION THAT TRUST/DISTRUST AND NEITHER TRUST/DISTRUST THEIR NEWS WHO SHARE IT BY COUNTRY (ORDERED BY DIFFERENCE) 20% 24% 19% 42% 32% 47% 29% 40% 15% 19% 23% 21% 47% 39% 59% 39% 55% 21% 0% 20% 40% 60% 80% (Germany) Austria Netherlands (Spain) Czech Republic Portugal Poland Urban Turkey (UK) Neither Agree or disagree
- 116. More information www.digitalnewsreport.org #risj15 RISJ Digital News Report 2015 116