Internal communications.pdf
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This document provides guidance on designing effective internal communications that employees will engage with. It discusses key topics like communicating ideas to employees, employee advocacy, and formats for internal communications. It then outlines a framework for internal presentations with sections on the introduction, examples, statistics, and closing. The goal is to grab attention, provide concrete examples and data, and build confidence in ideas being presented to employees. Sample employee stories and a video example are also provided. Measurement tips focus on engagement, effectiveness, traction, community involvement, and employee resource groups.
Internal communications.pdf
- 1. Designing Internal Communications That Stick Ruchi Bhatia, Founder - HRGurukul ruchibhatia23@gmail.com Twitter @rucsb
- 2. Selling your idea Internal communications is all about key messaging, Communicating and ultimately Selling your idea to your own employees. Employee Advocacy Productivity Engagement Culture Building Crisis Management Keeps Employees Informed Hybrid / Remote / Work From Office
- 3. Formats for Internal Communications Townhalls Videos / Newsletters / Slack / Whatsapp Enterprise Social Networks ERGs Sales Conference Webinars Knowledge Sessions Lunch and Learn
- 4. 1. Intro Choose one approach to grab the audience’s attention right from the start: unexpected, emotional, or simple. ➔ Unexpected Highlight what’s new, unusual, or surprising. ➔ Emotional Give people a reason to care. ➔ Simple Provide a simple unifying message for what is to come
- 5. 2. Examples By the end of this section, your audience should be able to visualize: ➔ What What is the pain you cure with your solution? ➔ Who Show them a specific person who would benefit from your solution.
- 6. 3. Examples People need to understand how rare or frequent your examples are. Pick 1 or 2 statistics and make them as concrete as possible. Stats are generally not sticky, but here are a few tactics: ➔ Relate Deliver data within the context of a story you’ve already told ➔ Compare Make big numbers digestible by putting them in the context of something familiar
- 7. 4. Closing Build confidence around your product or idea by including at least one of the these slides: ➔ Milestones What has been accomplished and what might be left to tackle? ➔ Testimonials Who supports your idea (or doesn’t)? ➔ What’s next? How can the audience get involved or find out more?
- 9. What are employees saying I get to work on Projects that are related to cutting edge technologies I am able to manage work life balance Priya, Startup employee I get opportunities for Learning and Growth
- 10. Employee Stories ❖ Caring relationships between staff ❖ Exceptional investment in employee development ❖ Encouragement of work/life balance and flexibility ❖ Community involvement Tip Don’t let data stand alone. Always relate it back to a story you’ve already told,
- 12. Meet IBM Consultant https://www.youtube.c om/watch?v=C3sbfh7c P-o Tip Tell the audience about the problem through a story, ideally a person.
- 16. Measurement KPIs 1. Engagement 2. Effectiveness 3. Traction 4. Community Involvement 5. ERGs
- 17. Good luck!