Employer branding v1
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The document discusses the challenges and strategies involved in employer branding, emphasizing the importance of attracting top talent as a priority for executives. Key challenges include formulating the right employer brand strategy and effectively utilizing leaders as brand ambassadors. It outlines the goals of employer branding, including communicating the employer value proposition and transitioning to an inbound marketing model, while also highlighting the costs associated with hiring branding professionals.
Employer branding v1
- 2. Top Challenges for Corporates Attracting the top talent is priority No 2 & A cause to worry for top executive in every company
- 3. Factors that Candidates Evaluate Candidates research from multiple sources And evaluate the culture of prospective employers
- 4. Challenges in Employer Branding Formulating the right Employer Brand Strategy Leveraging the top leaders, employees & hiring teams as Brand Ambassadors Creating a culture of sharing employer brand stories Employing the right tools & technology. Employing the right channels & partners Collectively, Corporates find it difficult to put all the pieces together to effectively execute Employer Branding.
- 5. Employer Branding Goals Communicating the Employer Value Proposition to prospective talent for Brand perception. Build the Organization's Brand leveraging all possible media Digital – Career Website, Social Media Channels. Offline – Print. Help the Recruiting Teams to transition from Outreach model to Inbound – Marketing model, attracting the right kind of talent. Employer Branding is a resultant of orchestrating many things – coining the right strategies, achieving these key goals & elevating you to become a well noticed employer brand
- 6. Employer Branding costs A Brand Manager – 40,000* A content Writer – 30,000 A Social Media Executive – 25,000 Recruitment manager A typical employer branding strategy would involve inputs from all the four above. In lieu, we offer more value & at least 10X value for the price. *Salary per Month in Rs. – Source Naukri.com FIND OUT HOW YOU CAN ENGAGE A EMPLOYER BRANDING EXPERT FOR 1/3 THE COST OF EMPLOYING ONE.