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bye bye it
- we’ll miss you
   Matt hooper
BYE BYE IT
- we’ll miss you



   Matthew Hooper
    @Vigilantguy
Matt Hooper
•   1987-1990 Jr.Verification Analyst Yellow Pages Company

•   1993-1997 Owner/Operator Family Owned Home Services Business

•   1994-2000 Helpdesk to VP IT of Global Ops

•   2000-2004 CTO Consultant to Fortune 500 Companies
                (Cisco, The Hartford Insurance, Tyco & more)

•   2004-2009 CTO/CMO to CEO ITSM, QA & Monitoring Firm
                (Mars, XL Global, Regions Bank, Citizens Bank & more)

•   2009-2011 CIO/CMO Hosting/ Tech Support Outsourcer

•   2011-2012 Startup Failure

•   2013 - TBD :)
We will miss you!




  IT
“When a resource becomes essential to
competition but inconsequential to
strategy, the risks it creates become more
important than the advantages it
provides.” Nicholas Carr


Source: May,2003 Harvard Business Review
#TFT12: Matthew Hooper
Typical CIO Mission Statement:
“The mission of Information Technology is to provide strategic IT vision, leadership,
and enterprise solutions to the staff so they can meet their goals, deliver results,
and enhance the company’s position in the US and global markets..”


Dilbert’s Mission Statement:
"We have committed to synergistically fashion high-quality products so that we may
collaboratively provide access to inexpensive leadership skills in order to solve
business problems"

source: Scott Adams Dilbert Mission Statement Generator
Reality stranger than fiction...

On a social media site, about the social media site IT
people said:


“perhaps some posted guidelines on why posts
may be deleted and what their shelf life will be”
“I'm all for some guidelines.”
“I thought we had some guidelines “
#TFT12: Matthew Hooper
#TFT12: Matthew Hooper
Show me the money...
2010 - Venture Financing for Cloud: $1.6B

2011 - Venture Financing for Cloud: $2.4B

     Source: Venture Source April, 2012




“Gartner Says Worldwide Cloud Services Market to Surpass $109
Billion in 2012”

     Source: http://www.gartner.com/it/page.jsp?id=2163616 9/18/2012
#TFT12: Matthew Hooper
#TFT12: Matthew Hooper
IT
Source: http://www.blog.ciklum.com/2012/08/exploring-ukrainian-it-and-software-development-outsourcing-industry/the-volume-of-provided-it-outsourcing-services-from-2003%E2%80%932011/
Enterprise Deployments   Enterprise App Store


PMO            Yes                No Thanks
ITSM           Yes                 Uhm.. No
CIO            Yes                   Maybe
Field Service:
 ■ Dexterra acquired by Antenna Software (2009)
 ■ Sybase iAnywhere acquired by SAP (2010)
 ■ Servigistics acquired by PTC (2012)
 ■ Syclo acquired by SAP (2012)
Enterprise listening platforms and community platforms:
 ■ Radian6 acquired by salesforce.com (2011)
 ■ Overtone acquired by KANA Software (2011)
 ■ Leverage Software acquired by Telligent (2011)
 ■ Collective Intellect acquired by Oracle (2012)
 ■ Cymfony acquired by Visible Technologies (2012)
Multichannel customer service solutions:
■ RightNow acquired by Oracle (2012)
 ■ Ciboodle acquired by KANA Software (2012)
 ■ CDC Software and Consona merge to form Aptean (2012)
                         source: Forrester http://blogs.forrester.com/kate_leggett/12-11-24-
         market_consolidation_in_the_customer_service_space_a_slew_of_companies_that_no_longer_exist
R U ready 4 change?
The computer systems design and related services industry
is among the economy’s largest and fastest sources of
employment growth.

...growth catalyst... persistent evolution of technology...
expand their market opportunities.

                 Source: US Dept of Labor http://www.doleta.gov/BRG/Indprof/IT_profile.cfm
Hope!
  Opportunities today:
Raising the bar of information management within
the business
Providing security training
Data flow training
Business intelligence

Opportunities of tomorrow:
Total data mapping - customer centric correlation
Holistic intent based data collection
#TFT12: Matthew Hooper
MarTech
     “By 2017 the CMO will Spend More
     on IT Than the CIO”                                             Laura McLellan, VP of Marketing
     Strategies Gartner


                         The Technology CMO

                             90% of respondents said that
Her assertion is backed by survey data in which
the marketing department is either solely responsible or
leads a cross-functional team that sets the strategy for
technology purchasing decisions. Marketers have more and more say in the
technology they use to do their jobs. Enough said.



Source: http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webin
Opportunity

• Revenue Driving Analytics
• Market Demographic
• Customer Centric Innovations
• Customer Experience Optimization
#TFT12: Matthew Hooper
Security
“Technical solutions and compliance controls
are important, but they cannot substitute for
a knowledgeable, security-conscious user.
That’s why enlisting end-user participation to
help keep the network secure should be a
key goal of information security planning.”
Source: Motorola http://www.motorola.com/web/Business/Global_Services_New/Global%20Services%20for%20Government%20and%20Public%20Safety/
_Documents/_staticFiles/Security%20Services%20White%20Paper.pdf
Opportunity


• Customer centric data mapping
• Business centric protection
pic source: http://www.tnooz.com/2012/10/18/how-to/getting-the-skinny-on-mobile-in-a-one-size-does-not-fit-all-world/
Mobile data traffic will reach the following milestones within the next five years.
• Due to increased usage on smartphones, handsets will exceed 50 percent of mobile data
 traffic in 2014.
• Monthly global mobile data traffic will surpass 10 exabytes in 2016.
• Monthly mobile tablet traffic will surpass 1 exabyte per month in 2016.
• Tablets will exceed 10 percent of global mobile data traffic in 2016.
• China will exceed 10 percent of global mobile data traffic in 2016.
Opportunity

• Insight automation (Data visualization)
• Rich context: Geographic, social, relevance
• Video automation
Q&A
Matthew Hooper
                                      @Vigilantguy
Conclusion                      Facebook/heyhoop
                         Linkedin/matthewbhooper



             “I think it would
             be better not to
             die, don't you?”
             -Sonny
             pic source: Courtesy Twentieth Century Fox
WITH THANKS TO OUR SPONSOR
   bmc remedyforce

     #TFT returns june 2013

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#TFT12: Matthew Hooper

  • 1. bye bye it - we’ll miss you Matt hooper
  • 2. BYE BYE IT - we’ll miss you Matthew Hooper @Vigilantguy
  • 3. Matt Hooper • 1987-1990 Jr.Verification Analyst Yellow Pages Company • 1993-1997 Owner/Operator Family Owned Home Services Business • 1994-2000 Helpdesk to VP IT of Global Ops • 2000-2004 CTO Consultant to Fortune 500 Companies (Cisco, The Hartford Insurance, Tyco & more) • 2004-2009 CTO/CMO to CEO ITSM, QA & Monitoring Firm (Mars, XL Global, Regions Bank, Citizens Bank & more) • 2009-2011 CIO/CMO Hosting/ Tech Support Outsourcer • 2011-2012 Startup Failure • 2013 - TBD :)
  • 4. We will miss you! IT
  • 5. “When a resource becomes essential to competition but inconsequential to strategy, the risks it creates become more important than the advantages it provides.” Nicholas Carr Source: May,2003 Harvard Business Review
  • 7. Typical CIO Mission Statement: “The mission of Information Technology is to provide strategic IT vision, leadership, and enterprise solutions to the staff so they can meet their goals, deliver results, and enhance the company’s position in the US and global markets..” Dilbert’s Mission Statement: "We have committed to synergistically fashion high-quality products so that we may collaboratively provide access to inexpensive leadership skills in order to solve business problems" source: Scott Adams Dilbert Mission Statement Generator
  • 8. Reality stranger than fiction... On a social media site, about the social media site IT people said: “perhaps some posted guidelines on why posts may be deleted and what their shelf life will be” “I'm all for some guidelines.” “I thought we had some guidelines “
  • 11. Show me the money... 2010 - Venture Financing for Cloud: $1.6B 2011 - Venture Financing for Cloud: $2.4B Source: Venture Source April, 2012 “Gartner Says Worldwide Cloud Services Market to Surpass $109 Billion in 2012” Source: http://www.gartner.com/it/page.jsp?id=2163616 9/18/2012
  • 14. IT
  • 16. Enterprise Deployments Enterprise App Store PMO Yes No Thanks ITSM Yes Uhm.. No CIO Yes Maybe
  • 17. Field Service: ■ Dexterra acquired by Antenna Software (2009) ■ Sybase iAnywhere acquired by SAP (2010) ■ Servigistics acquired by PTC (2012) ■ Syclo acquired by SAP (2012) Enterprise listening platforms and community platforms: ■ Radian6 acquired by salesforce.com (2011) ■ Overtone acquired by KANA Software (2011) ■ Leverage Software acquired by Telligent (2011) ■ Collective Intellect acquired by Oracle (2012) ■ Cymfony acquired by Visible Technologies (2012) Multichannel customer service solutions: ■ RightNow acquired by Oracle (2012) ■ Ciboodle acquired by KANA Software (2012) ■ CDC Software and Consona merge to form Aptean (2012) source: Forrester http://blogs.forrester.com/kate_leggett/12-11-24- market_consolidation_in_the_customer_service_space_a_slew_of_companies_that_no_longer_exist
  • 18. R U ready 4 change?
  • 19. The computer systems design and related services industry is among the economy’s largest and fastest sources of employment growth. ...growth catalyst... persistent evolution of technology... expand their market opportunities. Source: US Dept of Labor http://www.doleta.gov/BRG/Indprof/IT_profile.cfm
  • 20. Hope! Opportunities today: Raising the bar of information management within the business Providing security training Data flow training Business intelligence Opportunities of tomorrow: Total data mapping - customer centric correlation Holistic intent based data collection
  • 22. MarTech “By 2017 the CMO will Spend More on IT Than the CIO” Laura McLellan, VP of Marketing Strategies Gartner The Technology CMO 90% of respondents said that Her assertion is backed by survey data in which the marketing department is either solely responsible or leads a cross-functional team that sets the strategy for technology purchasing decisions. Marketers have more and more say in the technology they use to do their jobs. Enough said. Source: http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webin
  • 23. Opportunity • Revenue Driving Analytics • Market Demographic • Customer Centric Innovations • Customer Experience Optimization
  • 25. Security “Technical solutions and compliance controls are important, but they cannot substitute for a knowledgeable, security-conscious user. That’s why enlisting end-user participation to help keep the network secure should be a key goal of information security planning.” Source: Motorola http://www.motorola.com/web/Business/Global_Services_New/Global%20Services%20for%20Government%20and%20Public%20Safety/ _Documents/_staticFiles/Security%20Services%20White%20Paper.pdf
  • 26. Opportunity • Customer centric data mapping • Business centric protection
  • 28. Mobile data traffic will reach the following milestones within the next five years. • Due to increased usage on smartphones, handsets will exceed 50 percent of mobile data traffic in 2014. • Monthly global mobile data traffic will surpass 10 exabytes in 2016. • Monthly mobile tablet traffic will surpass 1 exabyte per month in 2016. • Tablets will exceed 10 percent of global mobile data traffic in 2016. • China will exceed 10 percent of global mobile data traffic in 2016.
  • 29. Opportunity • Insight automation (Data visualization) • Rich context: Geographic, social, relevance • Video automation
  • 30. Q&A
  • 31. Matthew Hooper @Vigilantguy Conclusion Facebook/heyhoop Linkedin/matthewbhooper “I think it would be better not to die, don't you?” -Sonny pic source: Courtesy Twentieth Century Fox
  • 32. WITH THANKS TO OUR SPONSOR bmc remedyforce #TFT returns june 2013