Sesh Deck
- 1. 1 Sesha peer-to-peer marketplace for musicians Contact: Stephan Jacobs at (310) 770-4119 or stephan@sesh.io Disclaimer Regarding Forward Looking Statements: In this presentation, we may make statements about Sesh, Inc. and its business that are not historical facts, but rather are based on current expectations of future events and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. ®
- 2. Summary of Sesh. Sesh is a peer-to-peer marketplace for musicians and industry professionals to fulfill all their production and booking needs on one platform. Sesh was designed for effiency and enhancing productivity for underutilized assets in the music production ecosystem. The company was founded by touring musicians who were frustrated by the lack of access and integration of resources in the music production process. 2 Discover Connect Create
- 3. Market. The platform connects professional musicians and casual users alike with the owners of studios, rehearsal spaces, gear rentals and work for hire talent. The creation of this integrated application benefits all stakeholders in the music production economy. Similar to Hotel Tonight, Airbnb, and OpenTable, Sesh creates new revenue streams for sellers and efficient, transparent pricing for buyers. This will create a new landscape where home and pro users can compete on an equal playing field. Music and music production have broad-based appeal, and we intend to empower anyone with a phone with the ability to make music. 3 U.S. Recording Studio Annual Market Value Annual Growth 09’-14’ = 2.6% Employment = 8,928 Businesses = 4,619 $1.3B $150k - $1mil $20k - $100k Average cost of a home studio build $1,200 Average cost of a pro studio build Average cost of a website build $6Bsold annually in U.S. music products artists on SoundCloud 50M $17Bsold annually in global music products Recording Studio Market Individual Cost to Market Entry Gear Market *Sources available upon request As chronicled in the columns of The Music Trades, for decades manufacturers and retailers have worried that there would be a calamity if all the unused instruments suddenly came on the market. reports 31,522 people in need of rehearsal space in NYC. Musicians on BMI & ASCAP 1,000,000
- 4. Problem, meet every musician’s new best friend... Find your next violinist, or find the perfect guitar you’ve been wanting to try. It’s all possible with the filter feature of our search. Smart searches lead to great finds. These categories are fine tuned to narrow it down to the perfect choice. 4 Search Calendar Message The in-app calendar keeps track of all your bookings. It’s designed to make sure everyone is on time and ready to rock. Listers can set their availibility with the calendar, making it easy to schedule and manage all of your listings. You can now easily keep up with everyone in your music network. Stay connected through the app with fellow bookers and listers. Messages can be sent between any user, regardless of whether they are in a transaction together.
- 5. Sales. The Sesh model is a transactional revenue model which will capture a 10% fee for each transaction conducted on the platform. Ancillary revenues may include user data analytics, and brand partner sponsorships. 5 Assuming the user books out each piece of their equipment three times per month... 1 acoustic guitar 1 acoustic bass 1 electric guitar $40 / day 2 bass amps 2 guitar AMPS $50 / day$1,410x10%=$141 1 drum kit $150 / day = $141 Average Gear Owner Estimated User Values Per Month Assuming the user books out 3 days and 8 hours per month... $500 / day $60 / hour$1,980x10%=$198= $198 Pro Mixing Engineer Assuming the user books out their studio 10 days and 15 individual hours per month... 1 studio $85 / hr $750 / day$8,775x10%=$877.50= $877 Pro Studio Owner Projections 1,000 Pro Mixing Engineers 1,000 Pro Studio Owners 1,000 Average Gear Owners 3,000 Active Users A. $1,216,000 / month 10,000 Pro Mixing Engineers 10,000 Pro Studio Owners 10,000 Average Gear Owners 30,000 Active Users B. $12,160,000 / month based on estimated values based on estimated values Sesh’s net revenue Sesh’s net revenue Sesh’s net revenue
- 7. Milestones. Sesh was initially conceptualized in 2013 and was incorporated in 2015. In 2015 Sesh completed seed funding. In September 2016 the SESH app was released. 7 4th Quarter 2016 Through 3rd Quarter 2017 October - December January - March April - June CumilitiveExpenses $330,000 $375,000 $490,000 $600,000 $720,000 $1,000,000 $1,200,000 $1,500,000 $1,750,000 $2,250,000 $2,600,000 $3,000,000 Soft Launched Stratigic Marketing / Optimize Bottlenecks Scale Up Marketing / Release BETA Web Insurance Development / SESH Office Expand SESH to new Countries Heavy Marketing at NAMM New Features / New Hires / Android App Street Team Marketing / SXSW Events Insurance Rollout 4th Quarter 2016 1st & 2nd Quarter 2017 30,000 Users / Prepare for Series B Big Data Analytics / Overseas Call Center Festival Partnerships for Backline Sourcing Major Co-Sponsors / Sesh Sponsored Suites 3rd Quarter 2017
- 8. Financials. An overview of our investment history and a look into our Series A Investment Round. 8 January 2015 Friends and Family invested $30,000 July 2015 Angel Investors invested $300,000 @ $2M valuation September 2016 Series A seeking $3,000,000 Current Funding Round: Series A $3,000,000 Seeking Q4 2016 - Q4 2017 Budget $1,000,000 $1,000,000 $500,000 $200,000 $100,000 $150,000 Marketing Cont. Development Salaries Insurance Development Legal Offie & Equiptment. Offering For accredited Investors Only. Valuation $10,000,000 $750,000 $9,471,097 $24,860,553 $55,428,665 $102,787,684 20212017 2018 2019 2020 5 Year Prospectus *Detailed prospectus available upon request History:
- 9. 10 | CEO | CMO Lead Developer Fernando Marcheselli Fernando is a full stack developer and pro at React-Native. He is the glue that binds the development team together. His devotion and work ethic ensure the success of the Sesh platform. Legal | Internal Counsel Wes Boling Wes has served as Sesh’s outside general counsel for the last year. He has worked at large law firms (Mayer Brown, LLP and DLA Piper, LLP). Wes works closely with Sesh Management to protect Sesh as it grows and enters the market. He is a graduate of the University of Virginia School of Law. Full time product strategist and designer. Led the product design and development of Playy, LegalConduit, CreativeEntrepeneurs.co, ArtPractical, Bulk and WOW. Prior to product development and design Stoyan enjoyed a successful career in contemporary visual art. Co-Founder HelloVacay.com Founder PositiveHead.com Cv. Co-Founder ResortShare.com Developers Jon Gertig React Native iOS Developer Nick Hagenov Front-End React-Native Damon Shelton Python and ReactJS Expert Vladimir Vapirov Python, Postgres / Backend Josh Setiner Webapp and Android Best known for his self named electronic music act, Stephan has founded several successful music related ventures, most notably The Producers Social®; a nationally recognized educational and networking platform for aspiring music producers. Former touring musician, running a successful design/fabrication firm in LA since 2008. Servicing hundreds of musicians, performing artists, and corporate clients including Zen Arts, Insomniac Events, OWLSLA, Coachella, and Disney/Harder studios. Cv. Festival Director, Goldenvoice Cv. VP Biz Dev, Insomniac Chairman of IMFCON