Designing For Mobile - by Nikhil Deshpande
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The document discusses the importance of mobile design, emphasizing that mobile devices are becoming essential in user experience due to their capabilities and the need for simpler, more efficient designs. It highlights statistics on smartphone ownership and usage, asserting that mobile web design significantly improves usability compared to traditional websites. Additionally, it explores considerations for choosing between native apps and mobile web, alongside offering insights into responsive design and the benefits of synergistic development partnerships.
Designing For Mobile - by Nikhil Deshpande
- 1. DESIGNING FOR MOBILE NIKHIL J DESHPANDE
- 2. Nikhil Deshpande Digital Strategy Director, GeorgiaGov www.synerzip.com
- 3. MOBILE IS NOT THE FUTURE NIKHIL J DESHPANDE www.synerzip.com
- 4. “It was clear mobile use was going to take over; designing for mobile pushed you to better and simpler designs because of constraints like small screens and slow networks; and last but not least, mobile devices had capabilities like multi-touch and location detection that allowed you to create new kinds of experiences” LukeWroblewski Founder of Mobile First, FormerYahoo VP, co-founder of BagCheck www.synerzip.com
- 5. THE MOBILE LANDSCAPE Source: Morgan Stanley Research / Luke W - http://www.lukew.com/ff/ www.synerzip.com
- 6. THE MOBILE LANDSCAPE 371K babies born every day Source: Luke Wroblewski - http://www.lukew.com/ff/ 378K iPhones sold every day 562K iOS devices 900K Activations www.synerzip.com
- 7. THE MOBILE LANDSCAPE 52% of US laptop owners own a smart phone Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 8. THE MOBILE LANDSCAPE 31% of US smart phone owners own a tablet Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 9. THE MOBILE LANDSCAPE 13% of Americans own laptop, tablet and smartphone Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 10. THE MOBILE LANDSCAPE Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 11. THE MOBILE LANDSCAPE Source: Nielsen Average time spent on Facebook is 6.42 hours/day www.synerzip.com
- 12. THE MOBILE LANDSCAPE Source: Nielsen 75% www.synerzip.com
- 13. THE MOBILE LANDSCAPE Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 14. MOBILE IS HERE NIKHIL J DESHPANDE www.synerzip.com
- 15. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 16. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 17. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 18. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 19. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 20. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 21. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 22. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 23. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 24. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 25. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 26. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 27. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 28. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 29. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 30. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 31. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 32. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 33. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 34. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 35. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 36. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 37. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 38. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 39. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 41. MOBILE WEBSITES “When people access sites using mobile devices, their measured usability is much higher for mobile sites than for full sites.” -Jacob Neilson www.synerzip.com
- 42. RESPONSIVE DESIGN Source: Ethan Marcotte- http://www.ethanmarcotte.com A friend once insisted to me that the plural of “moron” is “focus group.” – Ethan Marcotte Ethan Marcotte Web Designer/Developer, Speaker, Author www.synerzip.com
- 45. FLEXIBLE LAYOUTS Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com
- 46. FLEXIBLE LAYOUTS Source: A List Apart- http://www.alistapart.com www.synerzip.com
- 47. BREAKPOINTS Source: A List Apart- http://www.alistapart.com www.synerzip.com
- 48. FLEXIBLE LAYOUTS Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com
- 49. MEDIA QUERIES Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com
- 53. THE DECISION POINT Native App vs. Mobile Web Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 54. 10 QUESTIONS CHECKLIST Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com
- 61. 7. APP STORE APPROVAL www.synerzip.com
- 66. Software product development partner for small/mid-sized technology companies • Exclusive focus on small/mid-sized technology companies, typically venture-backed companies in growth phase • By definition, all Synerzip work is the IP of its respective clients • Deep experience in full SDLC – design, dev, QA/testing, deployment Dedicated team of high caliber software professionals for each client • Seamlessly extends client’s local team, offering full transparency • Stable teams with very low turn-over • NOT just “staff augmentation”, but provide full mgmt support Actually reduces risk of development/delivery • Experienced team - uses appropriate level of engineering discipline • Practices Agile development – responsive, yet disciplined Reduces cost – dual-shore team, 50% cost advantage Offers long term flexibility – allows (facilitates) taking offshore team captive – aka “BOT” option Synerzip in a Nut-shell www.synerzip.com
- 68. 6868 Call Us for a Free Consultation! www.synerzip.com Hemant Elhence hemant@synerzip.com 469.322.0349 Thanks!