How To Create Search-friendly Content at Scale
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Two ways are suggested to create search-friendly content at scale. First, outsource writing assignments like blog posts, website pages, and product descriptions to free up time. Second, reuse existing content by expanding blog posts into white papers or breaking them into social media posts. Outsourcing content creation and repurposing existing material can help marketers overcome their biggest constraint of limited time when developing content at scale.
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How To Create Search-friendly Content at Scale
- 1. Two ways to create search-friendly content at scale Ryan Buckley Co-founder, Scripted.com
- 3. The Biggest Constraint Is Your Time Survey of 50 marketers on February 18, 2016
- 4. Tip #1: Outsource your writing assignments.
- 5. Blog Posts Long Blog Posts Website Pages White Papers Local Content Tweets Facebook Posts Product Descriptions Article Custom Content What You Can Outsource
- 6. Lots of Companies Outsource Their Content!
- 7. Tip #2: Re-use your content.
- 8. How To Re-Use Start with a series of blog posts Combine them into an amazing white paper Break them up into a series of tweets and social media posts
- 9. I’M HERE TO HELP To learn more, visit www.scripted.com/blogs. Tweet your questions to me: @rbucks. Connect with me on LinkedIn! Email me at ryan@scripted.com.