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T.A. McCann
Founder and CEO
 tam@gist.com
  206.229.9991
Background
•    Incubated inside Vulcan Capital, July - December 2007

•    First patents filed and spun out in May 2008

•    Launched private beta in September 2008

•    Currently an engineering team of 10 located in Seattle, WA


•    Closed $6.75M Series A in May 2008, led by Foundry Group




07/15/09                          confidential                    2
Management Team
•    T.A. McCann – Founder and CEO
      –    EIR at Vulcan
      –    Group Manager, M ic r o s o f t E x c h a n g e and Mobile Services Delivery Platform (SDP)
      –    Founder, CEO or President of H e lp S h a r e , J u m p 2 G o , M O D S y s t e m s
      –    America’s Cup winner, Around-the-World Sailor, World Champion and proven team builder


•    Steve Newman – CTO
      –    CTO of Im a g e n e t (data extraction and transformation, acquired by People Support for
           $24M…)
      –    VP of engineering at In f o s p a c e (platform and mobile)
      –    VP of engineering at G o 2 N e t (acquired by Infospace)


• Board and Advisors include;
      – Board – Steve Hall (Vulcan), T.A. McCann (CEO)
      – Advisor - Greg Lauckhart – QL2, AdRe le vance and Ne tb ot (search)
      – Advisor – Kendall Kunz – CEO of Explore Cons ulting (CRM, sales), Aris , Oracle
07/15/09                                       confidential                                            3
The problem…




07/15/09       confidential   4
A plan for innovation….

A “smart inbox” would;
•    A g g r e g a t e from multiple locations and feeds
•    O r g a n iz e my data “auto-magically” into dynamic groups
•    P r io r it iz e who is most important and drive action
•    S e a r c h a n d “ p i v o t ” around my data, fast
•    In t e g r a t e with existing solutions (e.g. Outlook and Twitter)
•    M o b il e and w e b a c c e s s …


And be connected to the “implicit web”;
•    Personal info about my contacts (contact info, photo..)
•    News or blog updates (content a b o u t them)
•    Personal feeds (e.g. blogs, twitter…) (content b y them)
•    A derived social graph and related people
07/15/09                               confidential                        5
Dashboard – what I need to know about my network
Person detail – everything I need in one place




07/15/09              confidential
Outlook – bringing Gist data where our users live




07/15/09                confidential                8
iPhone – all my data in the palm of my hand




07/15/09                confidential          9
A valuable target customer
               •   Business professional
               •   Places high value of relationships (>8/10)
               •   Has significant % of relationships outside company
               •   Uses technology to gain information advantage
               •   Trained to pay monthly service fees
                    –   Blackberry/iPhone
                    –   Salesforce.com
                    –   LinkedIn Pro
                    –   Zoom Info/Hoovers


               •   Roles include (execs, sales, recruiter, biz dev, VC, PR,
                   journalists, lawyers…)


               •   Influencer of others on small teams
               •   Often fits in GTD category as well
               •   Technical, early but not bleeding edge adopter
07/15/09                confidential                                    10
Beta user progress (so far)




 07/15/09            confidential   11
Summary
•    Strong, experienced team with leading investors

•    Demonstrated efficient use of capital and fast progress

•    Focused business model and value proposition

•    Great initial traction and product momentum

•    Revolutionary AND evolutionary approach

•    Large problem space with lots of options



07/15/09                          confidential                 12
Thanks
A very large market opportunity

                                       Companies leading the (r)evolution
                                       Google = inbox + “news” (news and ads)

                                       Facebook = social network + inbox

   Personal            Web content
                                       Twitter = “inbox” + social network
Communications        (news + UGC)




           Social networks
                                     A very big market
                                     LinkedIn ~35M subscribers, projected revenue of $75-150M, $1B valuation
                                     Salesforce ~1.2M subscribers, $600M in revenue and $3B market cap
                                     RIM/Blackberry ~14M subscribers, $6B in revenue and $25B market cap
                                     Exchange/Outlook ~120-400M subscribers, $4-6B in revenue

07/15/09                                  confidential                                              14

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Fast Pitch Forum (Gist)

  • 1. T.A. McCann Founder and CEO tam@gist.com 206.229.9991
  • 2. Background • Incubated inside Vulcan Capital, July - December 2007 • First patents filed and spun out in May 2008 • Launched private beta in September 2008 • Currently an engineering team of 10 located in Seattle, WA • Closed $6.75M Series A in May 2008, led by Foundry Group 07/15/09 confidential 2
  • 3. Management Team • T.A. McCann – Founder and CEO – EIR at Vulcan – Group Manager, M ic r o s o f t E x c h a n g e and Mobile Services Delivery Platform (SDP) – Founder, CEO or President of H e lp S h a r e , J u m p 2 G o , M O D S y s t e m s – America’s Cup winner, Around-the-World Sailor, World Champion and proven team builder • Steve Newman – CTO – CTO of Im a g e n e t (data extraction and transformation, acquired by People Support for $24M…) – VP of engineering at In f o s p a c e (platform and mobile) – VP of engineering at G o 2 N e t (acquired by Infospace) • Board and Advisors include; – Board – Steve Hall (Vulcan), T.A. McCann (CEO) – Advisor - Greg Lauckhart – QL2, AdRe le vance and Ne tb ot (search) – Advisor – Kendall Kunz – CEO of Explore Cons ulting (CRM, sales), Aris , Oracle 07/15/09 confidential 3
  • 4. The problem… 07/15/09 confidential 4
  • 5. A plan for innovation…. A “smart inbox” would; • A g g r e g a t e from multiple locations and feeds • O r g a n iz e my data “auto-magically” into dynamic groups • P r io r it iz e who is most important and drive action • S e a r c h a n d “ p i v o t ” around my data, fast • In t e g r a t e with existing solutions (e.g. Outlook and Twitter) • M o b il e and w e b a c c e s s … And be connected to the “implicit web”; • Personal info about my contacts (contact info, photo..) • News or blog updates (content a b o u t them) • Personal feeds (e.g. blogs, twitter…) (content b y them) • A derived social graph and related people 07/15/09 confidential 5
  • 6. Dashboard – what I need to know about my network
  • 7. Person detail – everything I need in one place 07/15/09 confidential
  • 8. Outlook – bringing Gist data where our users live 07/15/09 confidential 8
  • 9. iPhone – all my data in the palm of my hand 07/15/09 confidential 9
  • 10. A valuable target customer • Business professional • Places high value of relationships (>8/10) • Has significant % of relationships outside company • Uses technology to gain information advantage • Trained to pay monthly service fees – Blackberry/iPhone – Salesforce.com – LinkedIn Pro – Zoom Info/Hoovers • Roles include (execs, sales, recruiter, biz dev, VC, PR, journalists, lawyers…) • Influencer of others on small teams • Often fits in GTD category as well • Technical, early but not bleeding edge adopter 07/15/09 confidential 10
  • 11. Beta user progress (so far) 07/15/09 confidential 11
  • 12. Summary • Strong, experienced team with leading investors • Demonstrated efficient use of capital and fast progress • Focused business model and value proposition • Great initial traction and product momentum • Revolutionary AND evolutionary approach • Large problem space with lots of options 07/15/09 confidential 12
  • 14. A very large market opportunity Companies leading the (r)evolution Google = inbox + “news” (news and ads) Facebook = social network + inbox Personal Web content Twitter = “inbox” + social network Communications (news + UGC) Social networks A very big market LinkedIn ~35M subscribers, projected revenue of $75-150M, $1B valuation Salesforce ~1.2M subscribers, $600M in revenue and $3B market cap RIM/Blackberry ~14M subscribers, $6B in revenue and $25B market cap Exchange/Outlook ~120-400M subscribers, $4-6B in revenue 07/15/09 confidential 14