Microsoft Localizing the Portal
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The document discusses MSN announcing partnerships with NBC Universal and Hearst Corporation to provide over 3,000 video clips per week from local news broadcasts across 36 US markets on MSN Local Edition beginning in early 2010. It also notes that more details are available on the MSN blog. Additionally, it discusses how people tend to stay near their location when visiting local businesses and how searching for local services is common. Finally, it provides statistics on local online advertising spending growth and poses questions about the future of hyper-local content and the role of portals.
Microsoft Localizing the Portal
- 1. Localizing The Portal Scott Moore Executive Producer, MSN, Microsoft Cyrus Krohn Director, Local Programming, MSN
- 2. ANNOUNCEMENTS • MSN Announces Partnerships with NBC Universal and Hearst Corporation – Partnerships will provide MSN Local Edition over 3,000 video clips a week across 36 U.S. markets from their local news broadcasts. – Available early 2010. • More details available on our blog http://msnblog.msn.com/
- 10. Local: 1995-2010
- 11. Local: 1995-2010
- 12. Local: 1995-2010
- 14. Portal & Search Synergy 2. The basics are frequently searched for. 1. People stay near their location when visiting Of those that have searched for a local service local businesses. vendor in the last 90 days: 39% - Medical Services 33% - Automotive services 27% - Home or office repair 25% - Financial services 12% - Legal services 9% - landscaping services 3. People care nearly as much about what’s going on in their neighborhood as their country (8 point gap). How Important is it for you to find out what’s happening in: 1 -WebVisible and Nielsen/Netratings, 2009
- 15. Local Online Is Lucrative • Online spending on local advertising will grow at a compound annual growth rate of 13 percent to $10 billion in 2013 – Jupiter Research to $6.5B in 2012. Source: Jupiter Research Local Internet Advertising Model, 7/08 (US) © 2008 Jupiter Research, LLC
- 16. Predictions •Is hyper-local hyper-hype? •Portals: compete with or compliment local content? •Consolidation is inevitable
- 17. Q&A CONTACT: CYRUSK@MICROSOFT.COM