Monetizing Mobile Apps
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This document discusses various ways to monetize mobile apps, including direct sales through app marketplaces or a website, advertising revenue within apps, in-app purchases, and cross-promoting other apps. It provides tips on building apps for different device types and platforms, marketing apps through social media and advertising platforms like Google AdWords and AdMob, targeting demographics, and using analytics to improve user retention and sales. Results from advertising one developer's app showed spending $8-10 to make $2-4 per app in ad revenue. Combining advertising with other techniques was recommended to boost apps in marketplaces.
Monetizing Mobile Apps
- 1. Monetizing Mobile AppsBy Chris Black@chrisjblack
- 2. BackgroundI am a(n)…ActionScript developerMobile applications developerSEO optimizerGoogle Adwords consultantCan we merge mobile and Adwords to boost app sales?
- 3. The AppsTerry PatonXaviVivesChris Black
- 5. Types of MonetizationDirect sale through market30% off the top for Google / AppleDirect sale through your websiteRequires your own infrastructure 100% of sales Ad revenue within the appGet paid for displaying adsIn app sales (Smurfberries)30% off the top for Apple, 10% for Google
- 6. Building your AppConsider…Screen sizesInput devicesVariety of processors and RAMVariety of operating systems
- 7. Tips / TricksUse Adobe AIR or Corona to cross deploy apps
- 8. Know your MarketOver saturated markets are harder to sell onThis simple game built by Ebsceron the BlackBerry market has tons of reviews / downloads!
- 9. Upfront CostsTime to design / build the appSoftware to build your app$99 / year for iOS developer account$25 one time fee for distributing with Google$200 for every 10 apps with BlackBerry (first 10 are free right now)Advertising costs
- 11. Cross Sell Your AppsAdd a link to your other apps from within your applicationOffer one or two free apps that link back to the market for your paid apps
- 12. Tips / TricksOpen the mobile market from within your appAndroidmarket://search?q=terry+patonmarket://details?id=air.com.terrypaton.tc2iOShttp://itunes.apple.com/us/app/angry-birds-free/id409807569?mt=8
- 13. User RetentionListen to users and provide timely updatesBuild game play and applications for continued useSocial media integration
- 14. Tips / TricksAllow move to SD for Android<manifest android:installLocation="auto">http://mobile.tutsplus.com/tutorials/android/move-to-sd-card/Don’t take up internal phone storage unless absolutely necessary!
- 16. Social MediaTwitterFacebookYoutubeBoth Twitter and Youtube are now featured on the Android market with your app
- 17. AdvertisementDrive users directly to the marketplaceGoogle AdWordsAdMobAs little as $0.03 / clickThanks to Terry Paton and XaviVives for participating in this experiment
- 18. Google AdWords
- 19. Google AdWords
- 20. Tips / TricksDon’t publish WAP ads when targeting Android or iOS, they don’t abide by device targeting rules and will eat your budget
- 21. AdMob
- 22. Tips / TricksUse limiting factors to cut down your cost per dayGeo-targeting the US costs $0.05 / click, the UK increases to $0.15 / click
- 23. ComparisonGoogle AdWordsNo minimum daily budgetSome device targetingKeyword & display networkNo OS version targeting$0.07 - $1.00+ / clickAdMob$10 minimum daily budgetGreat device targetingDisplay network onlyOS version targeting$0.03 – $0.25 / clickGoogle now owns Admob so hopefully we will see the best of both worlds!
- 24. Targeting DemographicsKnow your usersOffer a free app to gather statisticsBoth AdWords and AdMob support advanced demographic targeting!Target by Age, Gender, and LocationUse AppBrain Insights for user data
- 25. Terry Paton’s Meteor Storm
- 26. ResultsApps less than $2.99 are very hard to gain a positive ROI through advertisementWe are making $2 - $4 for every $8 to $10 spentAdvertising is a great way to boost your application within the marketCombined with other techniques listed should lead to better results
- 27. Special ThanksTerry Paton @terrypaton1 XaviVives @xavivivesPaul Trani @paultraniMobile Twin Cities @mobiletcRecursive Awesome @RecursiveAwesumFITC @fitc
- 28. Questions?