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U.S. BANK
A New Hope: Building
Accessibility into an Agile
Environment
Presented by: Natalie Austin, Ginny Yahnke and
Carissa Merrill
2U.S. BANK CONFIDENTIAL | U.S. BANK |
Natalie Austin
www.linkedin.com/in/nata11yaustin
Ginny Yahnke
www.linkedin.com/in/ginnyyahnke
Carissa Merrill
@merrillcarissa
www.linkedin.com/in/carissammerrill
About Us
Accessibility ChallengesAccessibility Challenges
4U.S. BANK CONFIDENTIAL | U.S. BANK |
Accessibility Myths
“Digital accessibility is a one-time only
task just for developers”
Myth #1
5U.S. BANK | U.S. BANK |
Define
Reqs.
Design
Where Accessiblity Typically Lives
A11Y
Considerations
Develop Test
6U.S. BANK | U.S. BANK |
Accessibility Fails
7U.S. BANK | U.S. BANK |
Accessibility Fails
8U.S. BANK CONFIDENTIAL | U.S. BANK |
Accessibility Myths
“Digital accessibility is too costly"
Myth #2
9U.S. BANK CONFIDENTIAL | U.S. BANK |
Accessibility Costs
10U.S. BANK CONFIDENTIAL | U.S. BANK |
Accessibility Myths
“Digital accessibility only impacts a small
number of users”
Myth #3
11U.S. BANK CONFIDENTIAL | U.S. BANK |
Who Accessibility Impacts
•20.9 million have an ambulatory
disability (6.9%)
•15.3 million have a cognitive
disability (5.1%)
•11.5 million have a hearing
impairment (3.6%)
•7.5 million have a vision
impairment (2.4%)
12U.S. BANK | U.S. BANK |
Define
Reqs.
Design
The Shift Left Approach
A11Y Considerations
Develop Test
13U.S. BANK CONFIDENTIAL | U.S. BANK |
The Shift Left Approach
Define A11Y reqs. early
Design with A11Y in mind
Reiterate considerations
Drive down A11Y Costs
Design Thinking &
Accessibility
15U.S. BANK CONFIDENTIAL | U.S. BANK |
“As designers and developers of software, we act as
gatekeepers in people’s lives more than we realize.
When done right, our software could be the difference
between someone with a disability living an
independent, productive life, or needing outside help to
complete a task, including at their job. ”
– Marcy Sutton
Design thinking
Design thinking
17U.S. BANK CONFIDENTIAL | U.S. BANK |
Covers a wide range of recommendations for making
the Web more accessible.
Web Content Accessibility Guidelines (WCAG)
Perceivable
Operable
Understandable
Robust
18U.S. BANK CONFIDENTIAL | U.S. BANK |
POUR Guidelines - Perceivable
Information and user
interface components
must be presented to
users in ways they can
perceive.
Web Content Accessibility Guidelines (WCAG)
19U.S. BANK CONFIDENTIAL | U.S. BANK |
POUR Guidelines - Operable
Web Content Accessibility Guidelines (WCAG)
Users must be able to
operate the interface.
Drag and drop
functionality is difficult
for visually impaired
people or those with
motor difficulties.
20U.S. BANK CONFIDENTIAL | U.S. BANK |
POUR Guidelines - Understandable
Information and the
operation of user interface
must be understandable.
Eliminate the use of
acronyms and jargon.
Web Content Accessibility Guidelines (WCAG)
21U.S. BANK CONFIDENTIAL | U.S. BANK |
POUR Guidelines - Robust
Content must be robust
enough that it can be
interpreted reliably by a
wide variety of user
agents, including
assistive technologies.
Web Content Accessibility Guidelines (WCAG)
22U.S. BANK CONFIDENTIAL | U.S. BANK |
Accessibility Design Basics
ü Plan Heading Structure Early
ü Consider Reading Order
ü Use Tables for Tabular Data
ü Use Native HTML
23U.S. BANK CONFIDENTIAL | U.S. BANK |
Accessibility Design Basics
üProvide Good Contrast
üUse True Text Fonts
üWatch the Use of CAPS
üUse Adequate Font Size
üRemember Line Length
24U.S. BANK CONFIDENTIAL | U.S. BANK |
Accessibility Design Basics
üMake Sure Links are
Recognizable
üDesign Link Focus Indicators
üDesign a "Skip to Main Content"
Link
üEnsure Link Text Makes Sense
on Its Own
25U.S. BANK CONFIDENTIAL | U.S. BANK |
Accessibility Design Basics
üUse Animation, Video, and
Audio Carefully
üDon't Convey Content with
Color Alone
üDesign Accessible Form
Controls
Accessibility at U.S. Bank
27U.S. BANK CONFIDENTIAL | U.S. BANK |
We do the right thing.
We power potential.
We stay a step ahead.
We draw strength from diversity.
We put people first.
Accessibility + Core Values
We invest our
hearts and
minds to power
human potential.
https://hbr.org/2016/11/why-diverse-teams-are-smarter
28U.S. BANK CONFIDENTIAL | U.S. BANK |
Accessibility Principles
ü Accessibility is a practice and a process
ü Starting somewhere is better than doing nothing.
ü Focus on better, not perfect
ü Adapt and apply knowledge
ü Focus on impact
29U.S. BANK CONFIDENTIAL | U.S. BANK |
UX Design Process
30U.S. BANK CONFIDENTIAL | U.S. BANK |
Content Review
Experience Architect Considerations
32U.S. BANK CONFIDENTIAL | U.S. BANK |
Visual Design Considerations
33U.S. BANK CONFIDENTIAL | U.S. BANK |
UX Design Process
34U.S. BANK CONFIDENTIAL | U.S. BANK |
People in the Product
ü Shift accessibility left
ü Build empathy, identify Champions
ü Design inclusively
ü Start now and focus on improving
ü Diversify teams: design, development, testing
35U.S. BANK CONFIDENTIAL | U.S. BANK |
Resources
Web Content Accessibility Guidelines (WCAG 2.1)
W3.org/TR/WCAG21
Web Accessibility in Mind (WebAIM)
Webaim.org
Twin Cities A11Y Meetup
Meetup.com/Accessibility-Twin-Cities
Next meetup: WCAG 2.1 Primer Monday, May 20
#A11Y
@MarcySutton @SteveFaulkner @KarlGroves
@DerekFeatherstone @Jared_w_smith
36U.S. BANK CONFIDENTIAL | U.S. BANK |
Natalie Austin
linkedin.com/in/nata11yaustin
Ginny Yahnke
linkedin.com/in/ginnyyahnke
Carissa Merrill
@merrillcarissa
linkedin.com/in/carissammerrill
Questions and thank you!

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Building Accessibility into an Agile Environment

  • 1. U.S. BANK A New Hope: Building Accessibility into an Agile Environment Presented by: Natalie Austin, Ginny Yahnke and Carissa Merrill
  • 2. 2U.S. BANK CONFIDENTIAL | U.S. BANK | Natalie Austin www.linkedin.com/in/nata11yaustin Ginny Yahnke www.linkedin.com/in/ginnyyahnke Carissa Merrill @merrillcarissa www.linkedin.com/in/carissammerrill About Us
  • 4. 4U.S. BANK CONFIDENTIAL | U.S. BANK | Accessibility Myths “Digital accessibility is a one-time only task just for developers” Myth #1
  • 5. 5U.S. BANK | U.S. BANK | Define Reqs. Design Where Accessiblity Typically Lives A11Y Considerations Develop Test
  • 6. 6U.S. BANK | U.S. BANK | Accessibility Fails
  • 7. 7U.S. BANK | U.S. BANK | Accessibility Fails
  • 8. 8U.S. BANK CONFIDENTIAL | U.S. BANK | Accessibility Myths “Digital accessibility is too costly" Myth #2
  • 9. 9U.S. BANK CONFIDENTIAL | U.S. BANK | Accessibility Costs
  • 10. 10U.S. BANK CONFIDENTIAL | U.S. BANK | Accessibility Myths “Digital accessibility only impacts a small number of users” Myth #3
  • 11. 11U.S. BANK CONFIDENTIAL | U.S. BANK | Who Accessibility Impacts •20.9 million have an ambulatory disability (6.9%) •15.3 million have a cognitive disability (5.1%) •11.5 million have a hearing impairment (3.6%) •7.5 million have a vision impairment (2.4%)
  • 12. 12U.S. BANK | U.S. BANK | Define Reqs. Design The Shift Left Approach A11Y Considerations Develop Test
  • 13. 13U.S. BANK CONFIDENTIAL | U.S. BANK | The Shift Left Approach Define A11Y reqs. early Design with A11Y in mind Reiterate considerations Drive down A11Y Costs
  • 15. 15U.S. BANK CONFIDENTIAL | U.S. BANK | “As designers and developers of software, we act as gatekeepers in people’s lives more than we realize. When done right, our software could be the difference between someone with a disability living an independent, productive life, or needing outside help to complete a task, including at their job. ” – Marcy Sutton Design thinking
  • 17. 17U.S. BANK CONFIDENTIAL | U.S. BANK | Covers a wide range of recommendations for making the Web more accessible. Web Content Accessibility Guidelines (WCAG) Perceivable Operable Understandable Robust
  • 18. 18U.S. BANK CONFIDENTIAL | U.S. BANK | POUR Guidelines - Perceivable Information and user interface components must be presented to users in ways they can perceive. Web Content Accessibility Guidelines (WCAG)
  • 19. 19U.S. BANK CONFIDENTIAL | U.S. BANK | POUR Guidelines - Operable Web Content Accessibility Guidelines (WCAG) Users must be able to operate the interface. Drag and drop functionality is difficult for visually impaired people or those with motor difficulties.
  • 20. 20U.S. BANK CONFIDENTIAL | U.S. BANK | POUR Guidelines - Understandable Information and the operation of user interface must be understandable. Eliminate the use of acronyms and jargon. Web Content Accessibility Guidelines (WCAG)
  • 21. 21U.S. BANK CONFIDENTIAL | U.S. BANK | POUR Guidelines - Robust Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies. Web Content Accessibility Guidelines (WCAG)
  • 22. 22U.S. BANK CONFIDENTIAL | U.S. BANK | Accessibility Design Basics ü Plan Heading Structure Early ü Consider Reading Order ü Use Tables for Tabular Data ü Use Native HTML
  • 23. 23U.S. BANK CONFIDENTIAL | U.S. BANK | Accessibility Design Basics üProvide Good Contrast üUse True Text Fonts üWatch the Use of CAPS üUse Adequate Font Size üRemember Line Length
  • 24. 24U.S. BANK CONFIDENTIAL | U.S. BANK | Accessibility Design Basics üMake Sure Links are Recognizable üDesign Link Focus Indicators üDesign a "Skip to Main Content" Link üEnsure Link Text Makes Sense on Its Own
  • 25. 25U.S. BANK CONFIDENTIAL | U.S. BANK | Accessibility Design Basics üUse Animation, Video, and Audio Carefully üDon't Convey Content with Color Alone üDesign Accessible Form Controls
  • 27. 27U.S. BANK CONFIDENTIAL | U.S. BANK | We do the right thing. We power potential. We stay a step ahead. We draw strength from diversity. We put people first. Accessibility + Core Values We invest our hearts and minds to power human potential. https://hbr.org/2016/11/why-diverse-teams-are-smarter
  • 28. 28U.S. BANK CONFIDENTIAL | U.S. BANK | Accessibility Principles ü Accessibility is a practice and a process ü Starting somewhere is better than doing nothing. ü Focus on better, not perfect ü Adapt and apply knowledge ü Focus on impact
  • 29. 29U.S. BANK CONFIDENTIAL | U.S. BANK | UX Design Process
  • 30. 30U.S. BANK CONFIDENTIAL | U.S. BANK | Content Review
  • 32. 32U.S. BANK CONFIDENTIAL | U.S. BANK | Visual Design Considerations
  • 33. 33U.S. BANK CONFIDENTIAL | U.S. BANK | UX Design Process
  • 34. 34U.S. BANK CONFIDENTIAL | U.S. BANK | People in the Product ü Shift accessibility left ü Build empathy, identify Champions ü Design inclusively ü Start now and focus on improving ü Diversify teams: design, development, testing
  • 35. 35U.S. BANK CONFIDENTIAL | U.S. BANK | Resources Web Content Accessibility Guidelines (WCAG 2.1) W3.org/TR/WCAG21 Web Accessibility in Mind (WebAIM) Webaim.org Twin Cities A11Y Meetup Meetup.com/Accessibility-Twin-Cities Next meetup: WCAG 2.1 Primer Monday, May 20 #A11Y @MarcySutton @SteveFaulkner @KarlGroves @DerekFeatherstone @Jared_w_smith
  • 36. 36U.S. BANK CONFIDENTIAL | U.S. BANK | Natalie Austin linkedin.com/in/nata11yaustin Ginny Yahnke linkedin.com/in/ginnyyahnke Carissa Merrill @merrillcarissa linkedin.com/in/carissammerrill Questions and thank you!