Alexa, Chatbots & Co: Getting ready for the Post-Web World with a Headless Approach
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This document discusses how headless commerce can help companies adapt to the post-web world. It notes that technology is being adopted much faster now, with impacts occurring in years instead of decades. It recommends that companies go "headless" by separating their frontends from backends to gain flexibility and agility. This will allow them to more easily experiment with new customer touchpoints like voice assistants, in-car commerce, and social media shopping. Examples of companies taking this approach include an automotive brand integrating in-car ordering and a department store improving its online presence within 4 months.
Alexa, Chatbots & Co: Getting ready for the Post-Web World with a Headless Approach
- 1. Alexa, Chatbots & Co: Getting ready for the Post-Web World with a Headless Approach Pär Nordström Dr. Roman Zenner, Industry Analyst etail Nordic, Kopenhagen, Denmark 02. October 2018
- 2. ` Pär Nordström @parnordstrom Consultant Manager at Valtech Sweden • Developer, Architect, Teacher • Developed for the web for +20 years • Replacing monolithic platforms for the last 5 years • Loves microservices and headless
- 3. Around the world 36offices 16countries 4continents 2600experts 50/5050% strategy & design 50% technology Argentina. Australia. Brazil. Canada. China. Denmark. France. Germany. India. Netherlands. Singapore. Switzerland. Sweden. UK. Ukraine. USA. About valtech
- 4. Valtech Sweden 260 Consultants 20+ Awards for digital services 4,42 of 5 customer satisfaction rating 9 of 10 of our largest customers recommend us AAA Highest credit score rating according to Soliditet Tech Girl We take social responsibility by our Tech Girl programme with the ambition to inspire and learn coding for 500 young girls Offices in Stockholm and Göteborg
- 5. ` Dr. Roman Zenner @rzenner Industry Analyst at • E-Commerce for 15+ years • Author, Podcaster, Speaker • (Technical) Project Lead & Consultant (Eastpak, Vans, Nestlé)
- 6. Cloud-Hosted Hundreds of Releases/Year 150+ Commerce Professionals Making all Touchpoints Shopable Leading Platform for APIs and Microservices Munich, Berlin, Durham, Amsterdam 80+ Enterprise customers worldwide Built for SPEED
- 8. Post-Web-Era? All Rights Reserved @2018 9 20001994 2007 2013 today The Amazon Example
- 9. Speed of Commerce Developments All Rights Reserved @2018 10 12 years 4 years 4 years 2 years ? months/ years xxx Centuries
- 10. Adoption Speed Keeps Increasing All Rights Reserved @2018 11
- 11. Radio vs. Smartphone – 5 times faster All Rights Reserved @2018 12
- 12. There are 2 Key Takeaways All Rights Reserved @2018 13 1. Relevant technology adaption is reached within years instead decades 2. Impact on customer behavior is immense and sometimes not predictable
- 13. Voice Devices All Rights Reserved @2018 14
- 14. Alexa gets it wrong sometimes All Rights Reserved @2018 15 https://www.youtube.com/watch?v=r5p0gqCIEa8
- 15. What can I do to stay relevant?
- 16. Don‘t invest in „Shop Software…“ …they are built for requirements of the PAST (Webstore Era)
- 17. Go “Headless”!
- 18. Hosting / Infrastruktur B a c k e n d Catalog (Search, PDP) Order Mng. (Cart, Checkout) CRM (Address data) CMS (editorial content) CDN (Images, Videos) Self Service (My account) F r o n t e n d Traditional Integrated eCommerce Suites
- 20. 21
- 21. Gartner Industry Vision 2018 22
- 22. All Rights Reserved @2018 23 Customer cases
- 23. Real-Time Integration for In-Car Commerce Services Function-on-Demand: Configure your car and order add-on products and services All Rights Reserved @2018 24 Automotive Industry
- 24. Department Store: dodenhof All Rights Reserved @2018 25 From 0 to 100 in just 4 months • Late Online start – 2017 // Not another webshop • Strategy “How to catch up quickly / learn from mistakes” • dodenhofs Motto: “Think Big – Start Small – Learn Fast!” • Step by Step approach From 0 to 100 in just 4 months • 1st: Started with only parts of their assortment • 2nd: High turnover of changing themes • = Better understand (online)needs of customer • 3rd: Experiment with new channels • Conversational Commerce • Social Media Commerce • POS digitization (InStore App, Magic Mirror)
- 25. B2B: Recyclable Waste Trade 2.0 All Rights Reserved @2018 26
- 26. Scrappel Use Case All Rights Reserved @2018 27 • Search for Offers • Copper • Filter your search• Compare and bid for offers• Weigh (proof) and close deal• Rating of Seller
- 28. Google Home: Skills 1. Receipt recommendations 2. Ingredients list 3. (Buy ingredients) 4. Prepare Meal • Also via App All Rights Reserved @201630
- 29. Alexa Demo All Rights Reserved @2018 31
- 30. Das B Benefits 1. Customization: Take full control of your brand’s identity 2. Freedom to Experiment: Try new customer-facing features without breaking the backend 3. Speed & Agility: Increase Time-to- Market 4. Scaling: Scale frontend applications and backend separately 5. Easily Add New Touchpoints: Establish new channels without buying extra software
- 31. Further Reading https://ok.commercetools.com/headless-commerce All Rights Reserved @2018 33
- 32. www.commercetools.com Office Munich Adams-Lehmann-Str. 44 80797 Munich +49 89 99 82 996-0 Office Berlin Sonnenallee 223 12057 Berlin +49 30 67 24 21-20 Office Durham, US American Underground | Crowe Building 406 Blackwell Street, Suite B034 Durham, NC 27701 +1 212 220 3809 All Rights Reserved @2018 34 Thank You