Designing an automated and data-driven organization
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This document discusses product-oriented organizational design for tech startups. It recommends designing the organization like a product with specific workflows for each team, complete access to internal data, and machine learning training for all employees. It promotes using tools like Slack, Trello, Jenkins, Ansible, New Relic, AWS and custom analytics stacks to increase productivity, automation, and data-driven decision making. The goal is to manage all aspects of the consumer product through these systems and data sources to maximize customer delight, order fulfillment, and growth.
Designing an automated and data-driven organization
- 1. Proprietary & Confidential | © 2016 Fynd Product-Org Thinking Designing an automated and data-driven organization January 2016
- 2. Farooq Adam 2 Co-founder Fynd Co-founder Shopsense Product, Engineering, Growth Previously Big Data@Opera Solutions Studied@IIT Bombay @farooqadam
- 3. Disclaimers - Each startup has to discover their own way of working - What works for us, might not work for you. Experiences are not translatable - The tools recommended are not the only ones available 3
- 4. Org Design As a tech startup, the organization is the ‘product’ 4
- 5. Org Design - Designed for large engineering teams - Tied closely with key business/customer metrics - Complete access to all internal data sources - ML, MySQL, BIME training for everyone - Read more here 5
- 7. CC: Product to Manage the Consumer Product - Specific workflows for each team/function - Every aspect of the consumer product managed here - Granular user management 7
- 11. CC: Offers 11
- 12. Productivity A minute saved is a minute earned to make your dent in the world 12
- 13. Productivity Stack Read more here 13
- 14. Slack as Org CLI - Killed Email: Use Slack as communication hub - Integrate all apps and services into Slack - System alerts, summary bots - Custom command language to run tasks - Custom data retrieval bots - 80+ bots running 14
- 15. Slack: Alerts & Summaries 15
- 16. Slack: Custom Command Language 16
- 18. Devops Automation Jenkins for building and orchestration 18 Ansible for setting up of servers and automated deployment Provision clusters of machines from a single command from the terminal
- 19. Devops Alerts New Relic + AWS Cloudwatch lets us monitor our infrastructure resources, usage and health 19 Anything unusual is pushed to #devops-alerts, and an Email to the service DRI is shot
- 20. Hiring Management: Trello Email, Angel → Zapier → Trello, Slack 20
- 21. Other Tools Product and process documentation. Beyond Google docs 21 Building Fynd Blog Poster making tool
- 22. Analytics & Growth Stack In God we trust, all others must bring data 22
- 23. Growth Stack 23
- 28. Brand Traffic Visualizations: BIME 28
- 31. Culture@Fynd 31
- 32. Few things we have realised - You only build what you know: Keep learning - Data skills are a must: Train yourself and your team to look deeper - Founders need to be hands-on: Sets the right the example for everyone - Start very early: Discipline flows from the top 32
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