Winkapp overview
- 1. WinkApp The Most Advanced Technology To Connect Between Offline And Online Content U.S. office: +1 (408) 409 2905 / Israel office: +972 (3) 612 1620 / info@WinkApp.co / www.winkapp.co
- 2. What We Do? WinkApp wins 2nd place in Asia Smartphone Apps Contest 2015 WinkApp wins 1st place in Mobile Monday Startup Challenge China 2015 WinkApp proprietary technology bridges Offline with Online and creates a new world of user engagement, stickiness and monetization opportunities for Publishers, Advertisers and Retailers. Integrating WinkApp SDK in a mobile application increases the user conversion rate and creates an additional revenue stream from offline content. WinkApp in • RedHerring top 100 Asia 2015 • RedHerring top 100 Europe2016
- 3. • QR codes: • require unacceptable changes to the look & feel of the page • are extremely large • require prior design changes • Augmented Reality (AR): • only work with images, not text • require long and expensive preparation • Cumbersome to use In The Market Today So, Can print be interactive in a clean, intuitive way?
- 4. WinkApp solution Click here to watch our solution
- 5. Our Offering • WinkApp offers retailers and publishers the opportunity to engage customers by enabling interaction with actual products and printed materials • WinkApp offers new revenue channels, readers and customers engagement and measurable offline campaign effectiveness
- 6. Value for Retailer, publisher and advertiser • Enable straight forward connection between the product/print and digital content • Increase customers engagement with your product and brand • Learn more about your customers behavior and interests • Optimize and increase your sales channels
- 7. BackOffice tool WinkApp System includes an online BackOffice tool, which enables the publishers to easily activate their content, by uploading any image or PDF, defining "hot spots" areas and assigning any URL to those areas. The Backoffice tool also displays a valuable, real time statistics of different data, such as how many people scanned each link, their location, their device data and so on.
- 8. Main Advantages Link any EXISTING product or printed material to a specific online content. Clean layout & flexibility - Multiple links embedded in text just like online without compromising the look & feel. Easy authoring - anybody can link any text or image and publish in a minute. Works with any language and font. Recognize TV ads and get the relevant link. analytics reports in real time.
- 9. How It Works? Using WinkApp back office publisher uploads images of the product, defines hot-spots and assign the URLs The user clicks toward the product and a coded image is sent to WinkApp’s server WinkApp proprietary algorithm matches the user’s image to the publisher’s image and sends the pre-defined URL to the user’s device The content is played The userPublisher/Retailer
- 10. Business Model B2B- embed WinkApp technology within any application: • SDK licensing • Pay Per Scan packages
- 11. Team Experienced team that together holds a variety of expertise to develop WinkApp. Eli Carmi, VP R&D- experienced VP of R&D at start-up companies, in the field of web and cell-phone applications. Profile Itai Arad, CEO – experienced founder and manager in the fields of digital media, internet, technology and medical devices. Profile Igor Kleinerman, Chief Algorithm Officer- over 6 years experience as an Algorithm developer. An expert in computer vision and pattern recognition. Profile