Soft not slow: Defining a design process for the internet of things
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This document discusses approaches to designing products for the Internet of Things (IoT). It outlines three approaches: designing to extend existing devices, designing to comfort by augmenting devices with connectivity, and designing to disrupt by developing new interaction models. It argues that successful IoT products will be "soft, not slow" - focusing on user delight through thoughtful designs that engage users differently than traditional gadgets. Retail and investment aren't fully ready, but consumers are increasingly open to new types of connected products.
Soft not slow: Defining a design process for the internet of things
- 1. Soft, not slow. Defining a design process for the internet of things Alexandra Deschamps-Sonsino @iotwatch alex@designswarm.com
- 2. IDII Tinker London Good Night Lamp 2004-2006 2007-2010 March 2012 First UK distributor A family of of the Arduino internet-connected R&D projects for corporates lamps.
- 3. #iot The internet of things can be loosely defined as: 1. what happens when we embed connectivity in everyday objects. 2. what happens when those objects are designed with an understanding of the affordances of the web.
- 4. the shape of the conversation Hardware (open/closed) Standards Connectivity Privacy What things? (wifi, zigbee/radio, GSM) Security Battery life
- 5. Products as part of an ecology. Smart cities What things? Smart cars Home automation
- 6. 3 approaches. 1. Design to extend. 2. Design to comfort. 3. Design to disrupt.
- 7. Design to extend. Your product extends the capabilities of an existing device. It’s tethered to a screen. If connectivity is lost, the object becomes unusable because its control interface is inaccessible. Non-objects, more like accessories.
- 8. Nike +
- 9. Green Goose
- 10. CubeSensors
- 11. Olly & Molly
- 12. Design to comfort (or trouble). Piggy-back on an existing product and augment it with connectivity. Technology is invisible so everything looks normal. This is Big Brother territory. You may be redefining a user’s assumptions about a product.
- 13. Ambiant Umbrella
- 14. Calypso Key
- 15. Design to disrupt. Develop a design language that is unique to users’ interaction with a new technology. Developing a new visual language consumers. Develop a new space in retail.
- 16. Google Glass
- 17. Nabaztag
- 18. Fitbit
- 19. Good Night Lamp
- 20. BleepBleeps
- 21. Little Printer
- 22. Uncanny valley of products. object gadget iot
- 23. It’s hard work but... Retail spaces aren’t ready. The corporate world is catching on. The investment world isn’t quite ready. But consumers are. It’s about being able to tell the right stories.
- 24. It’s hard work but... It’s not about slow technology. It’s about soft products. Products that delight. Products that engage. Products that are thought through differently.
- 25. Thanks. @iotwatch Alexandra Deschamps-Sonsino alex@designswarm.com