Anatomy and Aspects of Typography
- 1. TYPOGRAPHY
- 2. What is TYPOGRAPHY ? It is derived from the Greek words that mean form and writing. It is the art and technique of arranging type in order to make a particular language visible.
- 3. TYPOGRAPHY Arrangement of TYPE involves the selection of TYPEFACES Font Family is a set of characters that share common design features POINT SIZE LINE LENGTH LEADING TRACKING KERNING Single typeface is represented by: specific weightspecific weight stylestyle condensationcondensation widthwidth slantslant italicizationitalicization ornamentationornamentation designer or foundrydesigner or foundry N, B, BB, L N, I, O Typeface: Arial Fonts: Arial Bold, Arial Narrow, Arial Italics, etc. expanded contracted degree from the vertical Slant to the right Symbols Mass produced Specialized proportional Monospaced
- 4. TYPOGRAPHY Arrangement of TYPE involves the selection of TYPEFACES Unit of Measurement The point is the basic unit of measurement used in typography, and all other measurements are derived from it. In typography, a measure of the height of the characters of a font, measured in points. 0.351mm or 1/12 pica POINT SIZE LINE LENGTH LEADING TRACKING KERNING
- 5. TYPOGRAPHY Arrangement of TYPE involves the selection of TYPEFACES Block of Typeset text It is the width occupied by a block of typeset text. A block of text or paragraph has a maximum line length that fits a determined design. It is determined by typographic parameters based on a formal grid and template with several goals in mind; balance and function for fit and readability with a sensitivity to aesthetic style in typography. POINT SIZE LINE LENGTH LEADING TRACKING KERNING
- 6. TYPOGRAPHY Arrangement of TYPE involves the selection of TYPEFACES Line Spacing Refers to the distance between the baselines of successive lines of type. POINT SIZE LINE LENGTH LEADING TRACKING KERNING QAhqx QAhqx
- 7. TYPOGRAPHY Arrangement of TYPE involves the selection of TYPEFACES Overall Spacing Tracking refers to the overall spacing of a word or block of text affecting its overall density and texture. POINT SIZE LINE LENGTH LEADING TRACKING KERNING
- 8. TYPOGRAPHY Arrangement of TYPE involves the selection of TYPEFACES Space between characters Kerning is a term applied specifically to the spacing adjustment of two particular characters. POINT SIZE LINE LENGTH LEADING TRACKING KERNING type
- 9. TYPOGRAPHY
- 11. Cap Height The height of a capital letter measured from the baseline. M O N P
- 12. Body Height The complete area covered by all of the characters in a font.
- 13. Apex The point at the top of a character, where the left and right strokes meet is the apex. It may be a sharp point, blunt, or rounded and is an identifying feature for some typefaces.
- 14. Vertex The outside point at the bottom or top of a character where two strokes meet. Apex is a subset of VERTEX. v
- 15. Bar The horizontal stroke in letters. Also referred to as Crossbar. A H
- 16. Arc of stem A curved stroke that is continuous with a straight stem.
- 17. Arm A horizontal or upward, sloping stroke that does not connect to a stroke or stem on one or both ends. W
- 18. Ascender An upward vertical stroke found on the part of lowercase letters that extends above the typeface’s x-height. Also known as Extender k l b
- 19. X-height The height of lowercase letters reach based on height of lowercase x; does not include ascenders or descenders. m n o
- 20. Descender The part of the letters that extends below the baseline. p
- 21. Bowl The fully closed, rounded part of a letter. p q d
- 22. Spine The main curved stroke of a lowercase or capital S.
- 23. Serif A stroke added as a stop to the beginning and end of the main strokes of a character. m n r q l
- 24. Bilateral Serif A serif extending to both sides of a main stroke. They are reflexive. m n r q l
- 25. Beak A sharp spur, found particularly at the top of letters in some 20th century Romans. C
- 26. Overshoot Ascenders extending into the space of a following character. Usually at an angle of 1, 3 or 7 degrees from the normal T E L
- 27. Flag The horizontal stroke present on the numeral 5.
- 28. Finial A tapered or curved end. c
- 29. Diagonal Stroke An angled stroke. w x v y
- 30. Devina Kothari