DAS: Yesmail Tech Talk: Learning From Your Competitors Means Outperforming Them
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The document emphasizes the importance of competitive intelligence in digital marketing, highlighting how learning from competitors can lead to improved campaign strategies and performance. It outlines key benefits of using a centralized dashboard for monitoring and analyzing competitor campaigns across digital channels, offering real-time insights and in-depth metrics. The text underscores that utilizing market intelligence can drive better ROI through informed strategy and effective engagement with audiences.
DAS: Yesmail Tech Talk: Learning From Your Competitors Means Outperforming Them
- 1. Learning From Your Competitors Means Outperforming Them Steve True Sr. Digital Sales Strategist October 24, 2012
- 2. “Check everyone who is your competition. And don’t look for the bad. Look for the good…everyone is doing something right." Sam Walton, Founder & First CEO,
- 3. The Case for Competitive Intelligence
- 4. What YOU Can Do with Competitive Intelligence • Measure how email marketing drives social engagement • Draw inspiration for promos, creative, deployment tactics • Evaluate real-time campaign performance metrics against competitive set • Create proactive campaigns using industry- and competitor-proven strategies • Craft reactive campaigns with appealing counter offers Yesmail Confidential 4
- 5. Essential Digital Campaign Components Deployment Day / Time Competitive Digital Messaging Channel Intelligence can optimize all key components of Competitive digital campaigns Intelligence Creative Deployment Frequency Engagement Yesmail Confidential 5
- 6. So your boss wants a competitive analysis… What do you do? Yesmail Confidential 6
- 8. Spying on Your Competition Has Never Been Easier Major clients: Yesmail Confidential 8
- 9. Outperform Competitors with Market Intelligence 2.0 • Key Benefits: – A user-friendly, centralized dashboard – Real-time monitoring of marketing campaign deployments across major digital channels—email, Facebook, Twitter, YouTube, Google+ – Customizable feed of campaign data • Dynamic data filters based on vertical, channel, competitor, campaign, keywords, engagement score, or time frame • In-depth metrics: data analytics, segmentable by campaign, marketer, channel, engagement and much more • Monitor email marketing messages competitors send to different audience personas based on geographical region, age, and gender Yesmail Confidential 9
- 10. Feed Yesmail Confidential 10
- 11. Marketing Profile Yesmail Confidential 11
- 12. Informed Strategy Drives Improved Performance • Keyword search function and real-time notifications • Searchable and growing database of 5,000,000+ campaigns • Track historic campaign performance • ‘Star’ successful campaign themes and offers from top-performers • Measure daily growth of competitors’ social followings, as well as engagement—likes, shares, comments, favorites, views Yesmail Confidential 12
- 13. Visualize and Present Competitive Insights • Comparison feature provides: – Side-by-side comparison of up to 4 different marketers at a time – Comparison analytics based on campaign engagement, deployment volume, deployment date and time, all the way down to hourly level – Interactive charts link directly to campaign feeds • Export detailed reports into PDF and CSV formats Yesmail Confidential 13
- 14. Competitive intelligence leads to better ROI by… • Giving a complete picture of the competitive and industry landscape • Allowing marketers to: –Evaluate how email marketing campaigns drive social engagement –Gauge competitive campaign effectiveness on multiple levels and across multiple channels –Adapt deployment and content strategies based on insights drawn from competitors’ lucrative campaigns Yesmail Confidential 14
- 15. To see actionable insights for this holiday season based on data from Market Intelligence, download our new Consumer Online Behavior Report: www.yesmail.com/surveyreport. Steve True Sr. Digital Sales Strategist steven.true@yesmail.com 402-836-5551 www.yesmail.com 1-877-YESMAIL