CRM_Marketing
- 1. Microsoft Dynamics Marketing is an integrated marketing management solution for marketing operations, planning, execution, and analytics across all channels— digital, social, SMS, and traditional. You can engage customers one-to-one across channels, build your sales pipeline, and demonstrate the impact of your marketing investments in real time. “Microsoft Dynamics Marketing really has made us more efficient… It’s helped us not worry about the data, but to think about the strategies that allow us to focus on the right things.” Brian Woyt, Senior Director, Global Brand Marketing, PGA Tour Key Benefits Build Brand Deliver consistent, compelling experience across touch points Align branding, and plan across internal and external resources Engage One-to-One Personalize engagement via targeted, multistage campaigns Deliver targeted, relevant content at the right time Demonstrate Impact Manage marketing operations across internal and external teams Understand marketing ROI and impact on pipeline and revenue Key Capabilities Marketing Resource Management Integrate planning, budgeting and tracking across all channels, including email, digital, social, SMS, and traditional. Manage projects, digital assets, workflows, and approval processes across your team and other departments and agencies — all from a single platform. Multichannel Campaigns Engage customers with personalized, multichannel campaigns. The visual campaign designer lets you drag and drop to create and manage campaigns in a single window — across email, social, SMS, events, and direct mail. Streamline campaign creation, segment customers and prospects, and test campaign messaging to improve conversion.
- 2. © 2015 Microsoft Corporation. All rights reserved. This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT. Some examples are for illustration only and are fictitious. No real association is intended or inferred. Lead Management Increase sales-ready leads with advanced segmentation and lead scoring. Boost prospect interest through multistage, trigger-based nurture programs that deliver personalized content and offers. Combine your sales and marketing funnel to better serve sales. Sales Collaboration Strengthen your marketing and sales synergies by providing sales teams with visibility into the marketing calendar, and provide actionable input. Sales can now get more insights into campaigns and targeting. And both sales and marketing can share the same view of the customer journey. Social Marketing Engage with customers and prospects through embedded, contextual social tools. Measure campaign performance and impact, and track your share of voice across social channels, such as Twitter, Facebook, and YouTube. Monitor your global sentiment and brand presence. Marketing Intelligence Measure pipeline and revenue across every marketing investment to get a true view of your return on investment (ROI). Empower your marketers with access to data through personalized role-based dashboards, and get a clear overview of marketing results so you can quickly judge performance. Make reporting easy by giving marketers familiar tools, including Excel and Power BI, for real-time reporting. Global Availability Microsoft Dynamics Marketing is available in 101 markets and 12 languages. For more information, visit: http://www.microsoft.com/en- us/dynamics/crm-marketing.aspx What’s new in the 2016 release of Microsoft Dynamics Marketing SMS marketing Market smarter by integrating SMS marketing in your multichannel campaigns. Send promotional SMS messages to opted-in contacts. Track SMS campaign performance. Email marketing enhancements Create emails and toggle between WYIWYG and generated HTML. Use the media library directly from the HTML code. Send high volume email with email deliverability, fault tolerance, logging and auditing services.