Elastic Grid Overview
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Elastic Grid is a marketplace that enables brands and resellers to access, create, and publish channel marketing campaigns. It aims to maximize lead generation for resellers and brands by providing tools, strategy, and support to deploy integrated, global marketing campaigns. The platform offers demand generation, lead management, qualification, and reporting and analytics capabilities. It also provides 1:1 partner support from marketing specialists to help partners successfully grow their businesses.
Elastic Grid Overview
- 1. Elastic Grid Overview | 1 A marketplace used to access, create and publish channel marketing campaigns
- 2. Elastic Grid Overview | 2 About us Elastic Grid loves channels. Its core focus is to maximize lead generation for resellers and brands by delivering a Marketplace used to access, create and publish marketing campaigns. This enables marketing programs to be scaled globally. Providing 1:1 personal support paired with digital specialists empowers vendors to successfully grow campaign adoption and drive more business for their reseller networks. Through simplifying partner access to awesome content, Elastic Grid has revolutionized channel marketing by delivering a solution both brands and resellers love to use. Channel driven businesses the Elastic Grid Marketplace
- 3. Elastic Grid Overview | 3 “I really think Elastic Grid is on to something. Within any channel you have a wide range of marketing sophistication among partners. So by offering concierge-like support Elastic Grid is eliminating any weak links that exist when delivering marketing programs through third party channels”
- 4. Elastic Grid Overview | 4 We Helping All Businesses Whether you’re a small reseller needing digital marketing or a multinational organization looking to empower a global channel, we have solutions tailored to your business. Reseller Access the Marketplace to maximize demand generation Access + automate co-branded nurture flow campaigns Access + automate generic marketing campaigns Download marketing collateral Automate lead alerts + scoring Manage leads and contacts Brand with No Channel Tailor the Marketplace to your business needs Access + automate co-branded nurture flow campaigns Access + automate generic marketing campaigns Download marketing collateral Automate lead alerts + scoring Manage leads and contacts Create marketing campaigns Upload marketing collateral for you team Brand with Small Channel Leverage the Marketplace to engage your local reseller base Access + automate co-branded nurture flow campaigns Access + automate generic marketing campaigns Download marketing collateral Automate lead alerts + scoring Manage leads and contacts Create marketing campaigns Upload marketing collateral for you team Promote your campaigns to your channel and marketplace users Publish marketing collateral for your channel and marketplace users Brand with Large Channel Influence the Marketplace and empower a global community Access + automate co-branded nurture flow campaigns Access + automate generic marketing campaigns Download marketing collateral Automate lead alerts + scoring Manage leads and contacts Create marketing campaigns Upload marketing collateral for you team Promote your campaigns to your channel and marketplace users Publish marketing collateral for your channel and marketplace users
- 5. Elastic Grid Overview | 5 Elastic Grid Supports The Complete Buying Lifecycle Demand Generation Qualification Lead Management + Gain insight and visibility across your channel with closed loop reporting and analytics. Measure performance and continually improve the effectiveness of your channel programs. Help your channel generate new leads and boost sales. Your channel will benefit from the tools, strategy and support to deploy integrated, global marketing campaigns. Automatically deliver qualified leads to the right partners at the right time through advanced lead routing, lead nurturing and lead scoring capabilities. Gain insight and visibility across your channel with closed loop reporting and analytics. Measure performance and continually improve the effectiveness of your channel programs. Reporting + Analytics
- 6. Elastic Grid Overview | 6 Demand Generation Channel Marketing Platform Backed By 1:1 Support “67% of the buyer’s journey is now done digitally. Search/ Web exploration is the first course of action for executives.” Sirius Decisions CXO Study Campaign Automation Collateral Library Website Syndication Social Syndication Social Marketing Retargeting Content Syndication (CPL) Online Advertising (SEM/PPC) Campaigns In A Box Database Development
- 7. Elastic Grid Overview | 7 Lead Management Partner Portal Capabilities Backed By 1:1 Support “Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.” Sirius Decisions CXO Study Lead Alerts Lead Nurturing Lead Routing Partner Follow Up Telemarketing Events / Webinars
- 8. Elastic Grid Overview | 8 Qualification Partner Portal Capabilities Backed By 1:1 Support “81% of sales are made after the 4th call, by which time 90% of sales reps have quit calling.” Darnel Corporation Lead Scoring Opportunity Management Tele-Qualification Appointment Setting
- 9. Elastic Grid Overview | 9 Reporting + Analytics Channel Reporting Partner Level Reporting Insight + Optimization Allow your partners to optmize their marketing through detailed reports for each of their campaigns. All activity is comparable across performance metrics and can be filtered as desired. By aggregating your Partner Data Elastic Grid Analytics helps you devise global, regional and local program strategies based on aggregated partner data. Partner Adoption and executions Leads Traffic Sources Collateral Library Downloads CTA activations Lead Qualifications Email Effectiveness Social-Media Effectiveness Track Campaign Effectiveness & End Customer Engagement Visits Deals
- 10. Elastic Grid Overview | 10 Campaign Development Design & Copy Writing Marketing Strategy Partner Training Campaign Analysis Partner Support
- 11. Elastic Grid Overview | 11 Your partners are global, so are we! Our Elastic Grid Marketing Specialists your partners. Not only do they speak your partner’s language, they are also experts in localizing campaigns for global markets. Our global marketing experts are here to help every step of the way. Campaign Onboarding Partner Adoption Tactic Selection Lead Follow Up Campaign Management Campaign Measurement
- 12. Elastic Grid Overview | 12 Marketing Services Elastic Grid your partners and they us. We go above and beyond the traditional channel marketing platform and provide marketing services that help your partners become more successful marketers. Marketing Plans Best Practice and Execution Creative Services Social Marketing Partner Training Partner Assessment
- 13. Elastic Grid Overview | 13 We’d ’You To Keep In Touch Follow Us: Love Our Blog: Contact Us
- 14. Elastic Grid Overview | 14 elasticgrid.com