At the Guardian Activate 2010 conference, Eric Schmidt highlighted the exponential growth of information, noting that five exabytes are now created every two days compared to five exabytes from the beginning of time to 2003. The document also outlines significant statistics about social media, including the rapid increase in tweets on Twitter and the vast amount of content shared on Facebook monthly. It emphasizes the need for relevance in real-time search, proposing that searches should evolve to anticipate user needs rather than simply responding to queries.