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The document discusses the use of live streaming in the non-profit sector, highlighting that 52% of NGOs globally have utilized social media for live reporting, with Facebook being the most popular tool. Recommendations for posting frequency during live events are provided for Facebook, Twitter, and Instagram to maximize audience engagement. A case study of the San Diego Humane Society demonstrates the impact of live streaming on digital fundraising, contributing to nearly $100,000 raised through various platforms.
Brief for a blog post
- 1. Name of Industry: CHARITY Summary of research: Exploring possibilities of live streaming for non-profit sector The Research: According to the 2017 Global NGO Online Technology Report, 52% of nonprofits worldwide have used social media to report live. Conferences, fundraising events, marches and protests, online events, TV broadcasts, and updates from the field are ideal for live reporting. Top 3 Live Reporting Tools: Facebook: Share posts to your Facebook Page and use Facebook Live for streaming the events and interviews. Twitter: Tweet in real-time and stream using Periscope. Instagram: Share photos and video clips and stream using Live Video Stories. How Often to Post, Tweet and Stream During Live Events Facebook: Due to the limitations of the algorithm, the best practice is to share three posts daily and use Facebook Live at least twice when live reporting. Videos secure the most reach at 12.17% of total audience. Twitter: During live events, the ideal tweet rate is once every 8-10 minutes. Tweets can be text-based, images, graphics, or live streaming on Periscope. Instagram: Again, due to the limitations of the algorithm, share photos or videos clips three times daily and live stream a story at least twice per day. Yet the report still mentions a gap between number of NGOs with accounts in Facebook, Twitter, Instagram & Youtube and share of live streaming users of respective platforms. Key Statistics: Globally 52% of NGOs have used social media to report live. Of those, the top three live reporting tools are Facebook (79%), Twitter (56%), and YouTube (23%). In terms of Europe 56% have used social media to report live. Of those, the top three live reporting tools are Facebook (74%), Twitter (70%), and YouTube (23%). 74% of consumers watch live videos at least once a week (AOL) 47% of consumers expect to watch more live videos in 2017 compared to 2016 (AOL) 74% of consumers watch live video content on their smartphone (AOL)
- 2. (Livestream) San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off a major digital fundraising campaign. Days of live streaming turned into weeks of news media coverage and outpouring of public support. Today there is a #92Yorkie Facebook community where members continue to share stories about their new furry family members. This was the start of a major digital fundraising campaign in which nearly $100,000 was raised online through various platforms. Links to supporting material and references: 2017 Global NGO Online Technology Report http://techreport.ngo/previous/2017/ How to Report Live from Nonprofit Events and Conferences http://www.nptechforgood.com/2017/10/10/how-to-report-live-from-nonprofit-events-and-conferences-2/ Livestream Look Ahead: live video in 2017 http://lp.livestream.com/rs/582-GOU-684/images/Look%20Ahead%20- %20Live%20Video%20in%202017.pdf?mkt_tok=eyJpIjoiTXpJNVlqUXpNMlV6TWpneSIsInQiOiI1eWMwR01 3SFl3YXYycHhKbG03czNaWEcwajlXdWpsaDNqNmtUUUVLVWRGWlVjbDVoa1VRWU9nK0w5TjRXeWgxd 0FieVlZcmNYMTJIYlFQSEY2WnVDT3Z2SmtadnljY3lKXC9mZEJQUGVQc1V3aGduR0VPOXZaM2lFS0ZR QXJQRmMifQ%3D%3D 2017 State of the Video Industry Research Study, AOL. LIVE VIDEO WILL DOMINATE https://advertising.aol.com/the-power-of-open Case: Ride for Charity (p. 24) https://www.mobilecause.com/downloads/FacbookLiveFundraisingWebinar-MobileCause.pdf Case: Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K https://npengage.com/nonprofit-fundraising/facebook-live-for-nonprofits-sdhumane/ Case: Recycling PSA campaign brings live streaming to billboards across the US https://digiday.com/marketing/recycling-psa-campaign-brings-live-streaming-billboards-across-u-s/