Brief on Social Platform Usage by the Mobile50™
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The Mobile50tm demographic is rapidly increasing its use of social media, with significant growth observed in platforms like Pinterest (11%) and Facebook (6%) in 2015. Users aged 50 and older are now spending more time online than millennials, primarily engaging in activities such as connecting with friends, reading news, and shopping. This age group also has a higher spending power, outpacing others by over $400 billion annually.
Brief on Social Platform Usage by the Mobile50™
- 1. BRIEF ON SOCIAL PLATFORM USAGE BY THE MOBILE50™ MARCH 2016
- 2. USE OF SOCIAL MEDIA BY THE MOBILE50™ IS GROWING RAPIDLY
- 3. TOTAL SOCIAL NETWORK USERS IN 2015 (MILLIONS) Source: AdWeek
- 4. TOTAL FACEBOOK USERS IN 2015 (MILLIONS) Source: AdWeek
- 5. PEOPLE IN THE U.S. 50+ ARE AMONG THE LARGEST, OR SECOND LARGEST USER GROUPS Snapchat is the only social media network dominated by 18-24 year old users
- 6. 50+ USAGE GROWTH Increase in use by the Mobile50TM in one year Pinterest: 11% LinkedIn: 7% Facebook: 6% Instagram: 5% Twitter: 4% The Mobile50TM now spend more time online each week than Millennials.
- 7. FAVORITE ONLINE ACTIVITIES 1. Connecting with friends and family 2. Reading news content 3. Watching videos 4. Researching products 5. Shopping - people 50+ outspend all other age groups by more than $400 billion a year
- 8. BRIEF ON SOCIAL PLATFORM USAGE BY THE MOBILE50™ In compiling these facts, Eisenhower reviewed research findings and published reports from a number of organizations including: Social Media Trends 2015/