Facebook Basics for Marketers
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Marketers care about social media because it has become the dominant way that people interact online. Three out of four Americans use social technology and two thirds of the global internet population visits social networks. Social media usage is growing much faster than the overall internet. Brands need to have a social media presence because 93% of social media users believe a company should be on social media and 85% believe companies should interact with customers there. Major brands like Coke and Unilever have shifted significant marketing budgets from traditional sites to social media platforms like Facebook.
Facebook Basics for Marketers
- 1. Why do marketers care about social?
- 6. 3 out of 4 Americans use social technology* * Forrester, The Growth Of Social Technology Adoption, 2008 Social Media Usage is Exploding
- 7. 3 out of 4 Americans use social technology 2/3 of the global internet population visit social networks* * Nielsen, Global Faces & Networked Places, 2009 Social Media Usage is Exploding
- 8. 3 out of 4 Americans use social technology 2/3 of the global internet population visit social networks Visiting social sites is ahead of personal email as the 4 th most popular online activity* * Nielsen, Global Faces & Networked Places, 2009 Social Media Usage is Exploding
- 9. 3 out of 4 Americans use social technology 2/3 of the global internet population visit social networks Visiting social sites is ahead of personal email as the 4 th most popular online activity And, it’s growing at 3X the rate of the overall Internet* * Nielsen, Global Faces & Networked Places, 2009 Social Media Usage is Exploding
- 10. * Google Trends http://bit.ly/9ZznCx Social Media is the 3 rd Era of the Web
- 11. * Google Trends http://bit.ly/9IGvF2 Facebook is the most significant channel in terms of growth
- 12. * Google Trends http://bit.ly/a5hwTd Compared to other top Internet brands, Facebook has the most interest
- 13. * Javelin Strategy and Research Usage reflects the shift to social
- 14. 700,000,000+
- 15. It’s changing your customers expectations
- 16. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
- 17. 85% BELIEVE THAT A COMPANY SHOULD GO FURTHER AND ALSO INTERACT WITH ITS CUSTOMERS CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
- 18. The top brands are responding
- 19. * http://www.nma.co.uk/news/cover-story-coke-drops-campaign-sites-in-favour-of-social-media/3008538.article Coke and Unilever shifted from microsites to social in 2010
- 20. Pepsi has shifted $20 million from the Superbowl to social per year
- 21. How does it work?
- 22. From mouse traps to mouse parties
- 23. Monitoring | Measurement | Analysis Conversation Aggregation Data Collection Data Interpretation
- 24. A closer look at the Facebook elements
- 25. Profile
- 26. Wall
- 27. Pages
- 28. Tabs
- 29. Groups
- 30. Apps
- 31. Ads
- 32. Links
- 33. Analytics
Editor's Notes
- #3: In 1898, St Elmo Lewis developed a model which mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase [1] . St Elmo Lewis’ idea is often referred to as the AIDA model - an acronym which stands for Attention, Interest, Desire, and Action.
- #4: In 1898, St Elmo Lewis developed a model which mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase [1] . St Elmo Lewis’ idea is often referred to as the AIDA model - an acronym which stands for Attention, Interest, Desire, and Action.
- #5: Newspapers, billboards, tv, radio, magazines…etc
- #15: A marketer can’t ignore the over 700 million users on Facebook
- #23: New conversion model is a longer cycle with more and more frequent interaction. In other words, conversation.
- #30: Until June 2008, group owners experienced this restriction at 1200 members. However, as of June 2008, Facebook increased the limit on group size for message blasting to 5,000.
- #31: Games, promotions, news…etc
- #33: Youtube, regular link.