SPTechCon San Francsico 2016 When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I
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This document outlines strategies for creating a successful end user adoption campaign for SharePoint, emphasizing the importance of defining vision, engaging stakeholders, and utilizing effective communication. It suggests a structured checklist for the adoption process, which includes phases of planning, training, and measuring user engagement. The document also highlights how user adoption has stagnated over the years and encourages a focus on the perceived usefulness and ease of use of technology.
SPTechCon San Francsico 2016 When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I
- 1. When SharePoint Needs a Spark – Building an End User Adoption Campaign - Part 1 Heather Newman, CMO, Content Panda
- 2. Tweet this Talk @heddanewman @contentpanda @SPSNashville #SPSNashville @heddanewman Heather Newman
- 3. http://info.contentpanda.com/conten t-panda-download-sharepoint-end- user-adoption-success-plan-template Content Panda for SharePoint End User Adoption Success Plan Template Download this template to use for planning out your adoption campaign.
- 4. IMPROVEIT! BOOK - ESSAYS ON SHAREPOINT ANALYTICS & ADOPTION The paperback and Kindle editions are available on Amazon. The free eBook is available here: http://www.improveit.how PhotocreditBingImages
- 5. Women in SharePoint Launched a new podcast #SpeakingwithWIT on the Microsoft Cloud Show @speakingwithwit @WomeninSP Facebook & Twitter http://www.itunity.com/community/women-in-technology
- 6. Knowledge of Fast Track Program End User Adoption Checklist Resources No Adoption = No Value Walk Away With
- 7. Technology Acceptance Model Perceived Usefulness The degree to which a person believes that using a particular system would enhance his or her performance Perceived Ease of Use The degree to which a person believes that using a particular system would be free from effort
- 8. Focus on the “Why” Not on the “What”
- 9. Software is used and consumed by humans
- 10. Innovators Early Adopters Early Majority Late Majority Laggards
- 11. Adoption Campaign Checklist Define Your Vision Choose Executive Sponsors Define Key Stakeholders Define Use Cases/Business Scenarios Gather Your Champions Release in Phases Adoption Communication Plan End User Training Look to Experts Make it Fun - Gamification Measure, Share, Iterate
- 12. http://fasttrack.microsoft.com/office End user adoption and governance has not changed in 15 years for SharePoint or Office 365 People just don’t take the time to do it, because its not easy. https://technet.microsoft.com/en-us/library/office-365-onboarding-benefit-process.aspx
- 13. Define Your Vision Choose Executive Sponsors Define Use Cases
- 14. Outline Your Vision It’s All About Value Why SharePoint? What is your vision?
- 17. Serves as a role model Articulate value proposition Issue future company-wide announcements and updates Executive Support
- 19. “Use Case” Driven Look to the Business Sales and Marketing R&D, Production and Operations Finance and Accounting Information Technology HR and Internal Communications Legal & Compliance
- 21. Gather Your Champions/Key Stake Holders Adoption Communication Plan Release in Phases
- 22. Champions Rock Your Project Top down and bottom up – gotta have both The most excited The biggest critic
- 24. http://www.contentpanda.com/content- panda-for-sharepoint-end-user- adoption-guidance-white-paper Content Panda for SharePoint End User Adoption Guidance This white paper introduces Content Panda for SharePoint. Learn about our company and our technology as well as how to accelerate user adoption; simplify training and support; and promote governance and policies.
- 25. Heather Newman CMO, Co-Founder, Maven, Speaker Heather.newman@contentpanda.com Panda Blog: https://www.contentpanda.com/blog/ Marketing Blog: www.creativemaven.com/blog Twitter & Instagram: @heddanewman
Editor's Notes
- #17: When you develop your ideal business scenarios and solutions, it’s critical to come up with a formal set of success criteria to measure the impact resulting from your Office 365 rollout. You’ll need to determine what should be measured, and how you will go about collecting both quantitative and qualitative data. We recommend that you choose criteria that will help you showcase success to leadership, such as user satisfaction, employee engagement, adoption velocity, and figures related to your desired business scenarios.
- #21: Map the Office 365 solutions to the business challenges.
- #24: Champions help to: Create the groundswell and enthusiasm that grows adoption of improved ways of working. Build a circle of influence amongst their teams. Bring the new ways of working to life across teams. Identify business challenges and possible solutions. Provide feedback to the project team and sponsors.