Spectrum 2012 Conference: Facebook: Beyond the Basics
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The document discusses best practices for using Facebook effectively. It covers basics like completing your profile information and integrating Facebook with your website. It also discusses recent changes like how apps no longer need continual permission to post and how posts are ranked in the news feed. The document emphasizes optimizing content by heightening user experience, providing clear calls to action, and tracking what types of content like photos, videos or links perform best for your audience. It stresses the importance of keeping up with changes on Facebook and measuring your results.
Spectrum 2012 Conference: Facebook: Beyond the Basics
- 1. Facebook Beyond the Basics Patrick Powers Director of Digital Marketing and Communications Webster University
- 2. Introduction Director of Digital Marketing and Communications Adjunct Faculty Blogger Speaker @patrickjpowers
- 3. Where Are You? 1 2 3 4 5
- 4. Goals and Objectives • Revisit the basics. • Understand recent changes. • Generate better content. • Demonstrate success. • Discuss.
- 5. The Basics • Complete the Information tab. • Integrate Facebook with the web. • Be present, authentic, honest, genuine, transparent, blah, blah, blah…
- 10. New Open Graph • Apps no longer need continual permission to post content. • Updates sent to ticker; held back from news feed unless “important.” • Verbs go beyond “like.”
- 11. EdgeRank ∑edge e = uewede
- 12. ue = affinity we = weight de = time decay
- 13. Affinity
- 14. Weight
- 15. Time Decay
- 16. How You Post Matters 80%
- 17. People won’t see it just because you posted it.
- 18. Post Better Stuff • Heighten the user experience. • Increase conversions. • Provide clear call to action. • Strengthen identity. • Provide measurable ROI.
- 19. Social networks are not created equal. ≠ ≠
- 23. What Works for You? • Photo: 0.37% • Video: 0.31% • Status update: 0.27% • Link: 0.15%
- 26. Data Knows What Works
- 32. Review • Keep pace with the changes. • Generate better content to drive engagement. • Know what works for you. • Track all that’s important.
- 33. Thank You • patrickpowers59@gmail.com • www.patrickpowers.net • facebook.com/patrickpowers • 314-540-0356 • @patrickjpowers