Getting Your Business Started on Twitter
3 likes521 views
This document provides information about getting a business started on Twitter. It begins by defining what social media and Twitter are, noting that Twitter is a public conversation online and a form of real-time blogging. It then provides statistics on Twitter usage, such as that 145 million people have Twitter accounts and the average age of users is 39 years old. The document concludes by offering strategies for businesses to use Twitter, such as developing goals and following other successful examples, and provides dos and don'ts for using Twitter to engage customers and promote products, services, and events.
Getting Your Business Started on Twitter
- 1. GETTING YOUR BUSINESS STARTED ONGETTING YOUR BUSINESS STARTED ON Patrick PowersPatrick Powers @patrickjpowers@patrickjpowers
- 2. What is social media?
- 3. Social media is simply a conversation happening online.
- 4. So what is Twitter?
- 5. Twitter is a website.
- 7. Twitter is public e-mail.
- 8. Twitter is a blog on speed.
- 9. Twitter is the first draft of history.
- 11. Twitter is more than tweeters.
- 12. 910 million people visit Twitter.com every month. 145 million have Twitter accounts.
- 13. Twitter is not only for youngsters.
- 14. The average age of all social network users is 37 years old.
- 15. The average age of all Facebook users is 38 years old.
- 16. The average age of all Twitter users is 39 years old.
- 17. Post-Dispatch daily circulation: 213,472 Active Twitter accounts in STL: 220,364
- 18. So how do I get started?
- 21. What goals do you hope to achieve using Twitter? What are your measurements for success?
- 22. Follow examples of businesses doing it right.
- 23. Customer service
- 25. Product Promotion and Sales
- 29. Event Promotion
- 31. Issue Advocacy
- 33. Twitter do’s and don’ts.
- 34. Don’t make it all about you.
- 35. Don’t phone it in.
- 36. Don’t ignore the obvious.
- 37. Do be yourself.
- 38. Do share your passion.
- 39. Do have fun.