Advanced Tracking With Google Tag Manager
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The document presents a session on advanced tracking using Google Tag Manager, led by Chris Mercer, aimed at marketers, teams, and agencies. It covers foundational concepts in tracking leads, errors, and engagement, along with a structured measurement marketing framework. Key topics include events, conditions, cookies, and various tracking methods like URLs and video interactions.
Advanced Tracking With Google Tag Manager
- 1. /facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io Advanced Tracking With Google Tag Manager Presented by: Chris “Mercer” Mercer
- 2. /facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io • Help Marketers, Marketing Teams, & Agencies Know Their Numbers & Know What to Do With Them… • Teach Google Analytics, Google Tag Manager, Google Data Studio, Facebook Analytics, and others… • Measurement Marketing FrameworkChris “Mercer” Mercer Co-Founder, .
- 3. The Measurement Marketing Framework… Plan Build ReportForecast Optimize
- 4. The Measurement Marketing Framework… Plan Build ReportForecast Optimize
- 5. The Measurement Marketing Framework… Plan Build ReportForecast Optimize
- 6. The Measurement Marketing Framework… Plan Build ReportForecast Optimize
- 7. The Measurement Marketing Framework… Plan Build ReportForecast Optimize
- 8. /facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
- 9. Quick Review of The “Big 3” Basics What’s Covered Today:
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- 22. This is in GTM!
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- 24. Level 1 “Events”
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- 33. Find it. Grab it. Report it.
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- 47. Level 1 “Video”
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- 50. Level 2 “Scroll”
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- 52. /facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
- 53. Level 3 “Timers”
- 54. /facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
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- 59. To Review…
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- 61. Tags Triggers Variables What’s Been Covered Today:
- 62. What’s Been Covered Today: Events Conditions Cookies
- 63. What’s Been Covered Today: URL “Query” Element Visibility
- 64. What’s Been Covered Today: Video, Scroll, & Timers
- 65. /facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io
- 66. /facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io Continue your journey… Text: smmw (512) 540-3068
- 67. /facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io https://MeasurementMarketing.io mercer@measurementmarketing.io MeasurementMarketing.io/facebook MeasurementMarketing.io/youtube MeasurementMarketing.io/linkedin MeasurementMarketing.io/twitter Chris “Mercer” Mercer Co-Founder, .
- 68. /facebook /youtube /linkedin /twitter Connect With Us: MeasurementMarketing.io