Facebook Analytics 101 - Tracking the Journey With Funnels
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The document provides an overview of Facebook Analytics, focusing on its event-driven model and the importance of funnels for marketers. It explains how to set up event sources, track customer journeys, and utilize various reports to enhance marketing strategies. The content also includes links to resources and a demo account for hands-on experience.
Facebook Analytics 101 - Tracking the Journey With Funnels
- 1. Facebook Analytics 101: “Tracking the Journey With Funnels”
- 2. ● Help Marketers, Marketing Teams, & Agencies Know Their Numbers & Grow Their Numbers… ● Teach Google Analytics, Google Tag Manager, Google Data Studio, Facebook Analytics, and others… ● Use Measurement Marketing Framework Chris “Mercer” Mercer Co-Founder, MeasurementMarketing.io Welcome!
- 3. The Measurement Marketing Framework… Planning Building Reporting Forecasting Optimizing
- 4. ● What FBA Is ● How It Works ● Funnels! ● Q&A What’s About to Happen…
- 6. Facebook Analytics 101: “The Basics”
- 8. Not This…
- 10. This is Facebook Analytics…
- 12. Facebook Is All About “Events” <script> fbq('track', 'Purchase', { value: 9.99, currency: 'USD', }); </script> <script> fbq('track', 'Lead'); </script> <script> fbq('track', 'AddToCart'); </script> <script> fbq('track', 'Search'); </script>
- 13. ● Facebook Analytics stores every event you send ● Facebook Analytics automatically sources where every event comes from (the “Event Source”) ○ Pixel, App, Page All About Events
- 14. ● The Pixel ○ “Page View” or “Add To Cart” ● Your App (if you have one) ○ “Achieved Level” or “Rated” ● Your Page or Pages ○ “Post Comments” or “Messenger Bot Call To Action Clicked” All About Events Sources
- 15. Facebook Is All About “Events”
- 16. Measuring The Customer Journey…
- 17. Measuring The Customer Journey…
- 18. The Event Source Group
- 19. Step 1: Define Your Event Source Group
- 31. Then You End Up Here…
- 32. Step 2: Use It. (The Hard Part is Over!)
- 33. Facebook Analytics 101: “The Funnels”
- 37. Everything is an “Event” Remember?
- 38. What “Events” Can Be In Your Funnel?
- 39. Insta-whaaa??
- 40. Funnels Are The EASIEST Report to Use
- 41. Funnels Are The EASIEST Report to Use
- 42. Funnels Are The EASIEST Report to Use
- 43. Funnels Are The EASIEST Report to Use
- 44. Funnels Are The EASIEST Report to Use
- 45. Funnels Are The EASIEST Report to Use
- 46. Funnels Are The EASIEST Report to Use
- 47. Funnels Are The EASIEST Report to Use
- 48. Funnels Are The EASIEST Report to Use
- 49. But Wait… THAT’S NOT ALL!
- 50. You Can Refine Individual Steps!
- 51. Build Funnels to Chart Customer Journey
- 52. Build Funnels to Chart Customer Journey
- 53. Build Funnels to Chart Customer Journey
- 54. ● What FBA Is ● How It Works ● Funnels! ● Ready for Q&A? What Just Happened?!?
- 55. ● Play Around With The Demo Account! ○ https://measurementmarketing.io/go/fbademo ● Setup Your Own Facebook Analytics Account ● Create Your Own Funnels ○ #protip - “Get good enough to get going…” Your Next Steps
- 56. The Measurement Marketing Toolbox…
- 57. Text: smw (512) 540 - 3068 Free Toolbox Membership & Slides…
- 58. Questions? Text: smw to (512) 540 - 3068