Understanding the interviewee
Download as PPTX, PDF0 likes1,090 views
The document discusses various reasons why individuals might choose to talk to reporters, including personal motives such as ego, guilt, or outrage, as well as professional reasons like job obligations or advocacy for causes. It also highlights the role of trust and perceived credibility in communication between interviewees and journalists. Overall, the motives for speaking to media range from personal interests to strategic agendas.
Understanding the interviewee
- 1. Image courtesy of Internews via Flickr released under Creative Commons THE INTERVIEWEE Why would someone talk to a reporter?
- 2. The Interviewee @helpingmedia
- 3. The Interviewee Why would they talk to you? Ego, guilt, delusion His ego is so big he can’t resist the exposure She feels guilty and wants to confess He wants to defend himself against what others are saying or doing She wants to give the impression she’s not guilty Image courtesy of Internews via Flickr released under Creative Commons He’s deluded—doesn’t have a clue how foolish he’ll look @helpingmedia
- 4. The Interviewee Why would they talk to you? Job, cause, record, outrage She doesn’t really want to, but it’s her job—she has to He believes strongly in his cause She wants to get the facts right—to set the record straight He’s outraged at something or someone She wants to defend someone else Image courtesy of Internews Network via Flickr released under Creative Commons @helpingmedia
- 5. The Interviewee Why would they talk to you? Agenda, obedience, payment She’s a sociopath and thinks she can con the journalist He has a hidden agenda She’s obedient and believes journalists have some kind of authority He thinks it’s just the right thing to do She’s getting paid by Image courtesy of Harshad Sharma via Flickr released under Creative Commons someone to talk @helpingmedia
- 6. The Interviewee Why would they talk to you? Diversion, career, agreement He’s trying to divert the journalist’s attention She’s punishing another journalist or news outlet He hopes the exposure will further his career or help his reputation She believes the journalist really understands the story He believes the journalist is likely to agree with his point Image courtesy of Nasim Fekrat via Flickr released under Creative Commons of view @helpingmedia
- 7. The Interviewee Why would they talk to you? Payment, reward, affinity She believes the journalist will somehow pay her He’s rewarding the journalist who is more persistent She’s rewarding the journalist who hasn’t pestered her He wants to talk to a journalist of a particular race, sex, religion, alma mater, etc She cooperates with a journalist who isn’t of a Image courtesy of thivierr via Flickr released under particular race, religion, etc Creative Commons @helpingmedia
- 8. The Interviewee Why would they talk to you? Impressed by journalist He is impressed with the journalist’s patience She believes the journalists will be more accurate than the others He believes the journalist is somehow more sympathetic or empathic She supports the perceived editorial position of the publication/station/network He believes the journalist really Image courtesy of Steve Rhodes via Flickr released cares under Creative Commons @helpingmedia
- 9. The Interviewee Why would they talk to you? Trust, experience, reputation She believes the journalist is trustworthy He believes the journalist is more experienced She believes the journalist is more trustworthy The journalist came highly recommended She’s read/seen/heard the journalist’s work and likes Image courtesy of Internews Network via Flickr his/her work released under Creative Commons @helpingmedia
- 10. The Interviewee Why would they talk to you? Naive, nice, likes He believes the journalist is naïve and can somehow be hoodwinked She believes the journalist’s publication/program will reach more people He believes the journalist is just plain nice Image courtesy of Shykh Seraj via Flickr released She likes the anchors on under Creative Commons the journalist’s newscast @helpingmedia
- 11. The Interviewee Why would they talk to you? Emotion, job, information He believes he might be able to have a relationship with the journalist She believes the journalists might help her get a job as a reporter He believes the reporter might have information that could be helpful She supports the perceived Image courtesy of Esthr via Flickr released under Creative Commons editorial position of the publication/station/network @helpingmedia
- 12. The on-camera interview Acknowledgement Don Ray Using material from a training module by Don Ray on Media Helping Media Don can be contacted for training work at donray@donray.com http://www.mediahelpingmedia.org/ Image courtesy of Don Ray @helpingmedia