The Power of Integrating Social and Traditional PR
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The document discusses the evolving landscape of public relations and journalism, emphasizing the importance of integrating social media with traditional PR practices. It outlines goals for journalists and provides tips for PR professionals to connect effectively with reporters, such as finding the right sources, building dialogue, and promoting stories. Additionally, it highlights the significance of timely engagement through tools like HARO and digital press releases.
The Power of Integrating Social and Traditional PR
- 1. The Power of Integrating Social & Traditional PR
- 5. MEDIA, AS WE KNOW IT, HAS CHANGED FOREVER
- 6. In Lieu of Halloween…
- 11. Stories that Broke via Social Media
- 17. Different Landscape. Same Rules.
- 18. Goals of Journalists • Find/Source interesting stories • Communicate honest, newsworthy stories • Bring news to the community • Impress their editor • Increase readership • Establish and sustain credibility with their audience
- 19. Journalists Use Social Media Uncover news tips Gather content Stay in touch/Connect Discuss trends Learn people’s reactions Clarify rumors Create & circulate stories Interact with readers Promote publication
- 21. Tips to Connect: 1. Find the right sources
- 22. Tips to Connect: 1. Find the right sources 2. Build a dialogue with reporters online
- 23. Tips to Connect: 1. Find the right sources 2. Build a dialogue with reporters online 3. Help with their events
- 24. Tips to Connect: 1. Find the right sources 2. Build a dialogue with reporters online 3. Help with their events 4. Promote their stories
- 25. Tips to Connect: 1. Find the right sources 2. Build a dialogue with reporters online 3. Help with their events 4. Promote their stories 5. Monitor so you can be a helpful resource
- 26. BONUS! Tips for Engagement • HARO – respond immediately! • Digital press release – and get it to them! • YouSendIt photo album/Dropbox • Comment on their stories in comment feed • Get their buy in before hand!
- 27. Best Job in the World Campaign
- 28. Goode Company’s Texas Tour
- 30. ? Q&A
- 31. Thanks for listening! 713.446.6377 @AllieDanziger integratePR.com
Editor's Notes
- #8: +845 million usersLargest demo is 21-24 and then 35-44
- #9: 140 million active usersTweet 340 million tweets / dayMore females and they are 31-49
- #10: #Worldseries 154K#SFGiants #350KDetroit Tigers - #Tigers 196KTotal tweets – 701KSF Giants matched Obama’s Klout score last week
- #12: Hudson river plane crashRoyal weddingWhitney houston’s deathOsama bin laden death and raid
- #13: 13K newspaper journalists have lost their jobs25% smaller staff
- #14: A visualization showing the adopting of Twitter across the United States. From late March 2006 through the early August 2009, nearly 3.5 million people signed up for twitter. 2.3 million of those users signed up in the 408 cities displayed here.Spikes in Twitter adoption corresponded with news coverage. One example was Ashton Kutcher’s challenge to CNN to see who could attract 1 million followers first. Kutcher won by half an hour, gaining an invite from Oprah Winfrey who also sent out her very first tweet. As news about Twitter increased, so did its number of users.
- #16: The story of Hurricane Sandy unfolded quickly on social media: a poignant photo of soldiers standing guard at the Tomb of the Unknowns, a picture of a giant wave slamming into the Statue of Liberty and a TV report that 3 feet of water flooded the New York Stock Exchange.
- #21: Connect with reporters onlineHow can you build a better relationship through online channels available?What is the way they like to interact?What are some creative ways you can engage them in an online campaign?
- #28: 1,100 TV placements in the US in the first 2 days400K new visitors to the site in one day and 1 million the next dayabout 35K applicants
- #29: Austin, San Antonio, Fort Worth, Round Top, Gruene, Houston
- #30: In a mere three months, Imperial Sugar gave away over 75,000 samples to Facebook users. Integrate Public Relations garnered more than 52,000 active users on their Facebook page; the social media page received over 7,000 likes and over 500 users posted positive feedback about the product on the page.By proactively using traditional public relations campaigns and social media outlets, the stevia sweetener is now nationally recognized and is being requested and enjoyed by the masses, inside and outside of Texas.