The power of integration
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The document discusses strategies for marketing and customer engagement. It notes that while 73% of consumers prefer mail for announcements and 75% prefer email communication from companies, loyalty comes from listening to what content customers want and creating a sense of community. The key is focusing less on demographics and more on engaging individuals through content on websites, email newsletters, social media, and community building to develop brand advocates.
The power of integration
- 6. #anlaclinic
- 8. 73% Consumers prefer mail for product / sale announcements
- 9. 75% Social media users say email is the best way for companies to communicate
- 10. 138% increase in spending by email consumers than traditional consumers
- 11. 18% Consumers prefer email for product / sale announcements
- 12. 300,000 New Twitter Accounts Created Every Day
- 13. +600 M Facebook Accounts
- 14. 55,177,900 40-64 year olds who are on Facebook
- 16. However... there is a problem with statistics and trends
- 19. We focus everything on demographic, geographic, and transactional.
- 20. It is about WHO instead of how many
- 21. 5 Sides to Direct Response Psychological Transactional Generational Geographical Aspirational
- 23. Data should be used not only to report but to inform
- 31. Starting to Capture Current Customer Lists Individuals in the Social Media Sphere Mailing Lists Facebook Ads Twitter Distribution
- 32. Capturing is about engagement with people
- 33. Loyalty is not about them being loyal to you...
- 34. It is about listening for the content THEY want to... hear, consume, and remember.
- 43. Educate the people on what you offer, how and why
- 45. Stories give us context and context helps us understand things
- 46. Stories inspire more people to action
- 49. Compel to opt-in and JOIN the community or movement
- 53. Ask individuals to purchase via mail, email, Facebook, Twitter, and text messaging
- 54. They first need to be involved in the process
- 55. in order to deliver the right messaging, technology, and product
- 57. Allow new and past customers to share their experience working with your company
- 60. Creating brand advocates is just as important as creating brand awareness
- 69. Steps Towards Integration Website with Content Management System and Blog Email Newsletter Facebook Business Page Twitter Distribution Channel
- 70. Connect With Me Blog: http://www.kylelacy.com Twitter: @kyleplacy Company: YourMindFrame.com Email: kyle@yourmindframe.com Phone: 1-765-610-5965