mLearning @ the Bottom of the Pyramid
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This document discusses the potential for mobile learning (mLearning) in developing countries. It notes that there are now over 5 billion mobile subscriptions globally, with most growth occurring in emerging markets. While mobile phone costs continue to drop, the functionality of phones in developing areas has stagnated. mLearning initiatives could utilize basic phone features to provide tutoring, literacy skills, language learning, health information, and community mobilization in a low-cost manner. Contact information is provided for several existing mLearning projects.
![Photo Credits
“Landscape around Sheekh” by CharlesFred
http://www.flickr.com/photos/40279823@N00/369060843
“Phones” by davepatten
http://www.flickr.com/photos/davepatten/124418044
“’SMS till you drop’ -- mobile phone ad on van in Kampala, Uganda” by
futureatlas.com
http://www.flickr.com/photos/87913776@N00/305425495
“Kenya_Nairobi Slum3_Smerkel” by Jhpiego
http://www.flickr.com/photos/jhpiego/4257523054
“Emerging market handset” by kiwanja http://www.kiwanja.net/blog/wp-
content/uploads/2010/02/EMH-Trap1.jpg
“10 20 30” by mag3737
http://www.flickr.com/photos/50318388@N00/3890498288
“Alphabet 15 [USA]” by Leo Reynolds
http://www.flickr.com/photos/lwr/156332738/](https://image.slidesharecdn.com/mlearningthebop-new-100819134529-phpapp01/85/mLearning-the-Bottom-of-the-Pyramid-26-320.jpg)
mLearning @ the Bottom of the Pyramid
- 1. mLearning @ the BoP James BonTempo Senior Technology Advisor Jhpiego
- 2. Context Let’s talk about the global mobile landscape
- 3. How many phones are out there?
- 5. Where is the greatest growth?
- 6. Penetration in emerging markets has grown 321% compared to 46% in developed countries
- 7. What about the costs?
- 8. The bottom 75% in Kenya, Tanzania and Ethiopia spent more than 20% of their income
- 9. And the hardware available?
- 10. Cost continues to drop, but the functionality available has stagnated
- 11. What can we do with these phones?
- 13. English learning Learn to speak English
- 15. Get tutoring and learning reinforcement
- 17. Reinforce, assess and connect
- 18. But wait, there’s more...
- 19. Report grades, attendance and other data
- 23. Contact Information James BonTempo Phone: (410) 537-1849 Email: jbontempo@jhpiego.net Skype: jbontempo.jhpiego.net Twitter: jamesbt Jhpiego http://www.jhpiego.org info@jhpiego.net
- 24. References 5 - 4 - 3 - 2 - 1, as in Billions. What do these gigantic numbers mean? by Tomi T Ahonen http://communities- dominate.blogs.com/brands/2010/08/5-4-3-2-1-as-in- billions-what-do-these-gigantic-numbers-mean.html Towards Evidence-based ICT Policy and Regulation: ICT access and usage in Africa by Alison Gillwald & Christoph Stork http://www.researchictafrica.net/new/images/uploads /ria-policy-paper_ict-access-and-usage-2008.pdf The “emerging market” handset trap by kiwanja http://www.kiwanja.net/blog/2010/02/the-emerging- market-handset-trap/
- 25. Project Websites Tostan Jokko Initiative http://www.tostan.org/web/page/824/sectionid/547/p arentid/547/pagelevel/2/interior.asp BBC Janala http://www.bbcjanala.com/ PopTech Project Masiluleke http://poptech.org/project_m/ Mobile at CDC http://www.cdc.gov/mobile/ Math on Mxit http://researchspace.csir.co.za/dspace/handle/10204/ 1785 FrontlineSMS:Learn http://learn.frontlinesms.com
- 26. Photo Credits “Landscape around Sheekh” by CharlesFred http://www.flickr.com/photos/40279823@N00/369060843 “Phones” by davepatten http://www.flickr.com/photos/davepatten/124418044 “’SMS till you drop’ -- mobile phone ad on van in Kampala, Uganda” by futureatlas.com http://www.flickr.com/photos/87913776@N00/305425495 “Kenya_Nairobi Slum3_Smerkel” by Jhpiego http://www.flickr.com/photos/jhpiego/4257523054 “Emerging market handset” by kiwanja http://www.kiwanja.net/blog/wp- content/uploads/2010/02/EMH-Trap1.jpg “10 20 30” by mag3737 http://www.flickr.com/photos/50318388@N00/3890498288 “Alphabet 15 [USA]” by Leo Reynolds http://www.flickr.com/photos/lwr/156332738/
- 27. Photo Credits “Sha3teely smoke free” by Wael Attili http://sha3teely.com/wp- content/uploads/2007/04/me-smockfree.gif “Aprendiendo Español en Zambia” by eriotropus http://www.flickr.com/photos/50698020@N00/3636838608/ “Pho Chang College of Art Students” by Ian Fuller http://www.flickr.com/photos/ianfuller/2903879058/ “This is my homework chart for 7th period. It allowed me to reubild my gradebook.” by cinderellasg http://www.flickr.com/photos/ms_sarahbgibson/3187267073/ “Classroom in rural China” by Michael McDermott http://picasaweb.google.com/lh/photo/JO5wRoRHvMHCbyxBv5YKbA “Community meeting” by Cambodia Trust http://www.flickr.com/photos/cambodiatrust/844393976/ “Question!” by Stefan Baudy http://www.flickr.com/photos/-bast- /349497988/