Scaling SaaS Sales
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This digital grassroots platform attracts, engages, and connects advocates to officials and programs. It unifies effective tools in one place and is engineered for mobile and social. The platform is easy to use and effective. It has comparative strengths in mobile/text, legislator connections, and integrations.
Scaling SaaS Sales
- 4. Digital grassroots platform: attracts, engages, and connects advocates to officials & programs
- 7. What’s Your Unique Value (Selling) Proposition? 1. What makes you unique? 2. What do you do differently from your compe;tors? 3. Why you?
- 9. We Power Movements that Change the World 1. Unify effec;ve tools in one place 2. Engineered for mobile and social 3. Easy to use and effec;ve
- 11. Three areas where you are comparatively strongest… 1. Mobile / Text 2. Legislator Connec;ons 3. Integra;ons
- 13. Frame why we are better than competition “$19 goes to Roger Federer” “Do you think your razor needs a backscratcher?”
- 15. A1: Kitchen sink, customized email blasts just for them A2: Case Studies, Brag-‐on-‐Us (li the engagement) B1: Product Updates, Case Studies (li perceived product value) A3/B2/C1: Case-‐studies, invita;ons for free consulta;ons (make sure they see wins with other clients; imagine themselves working with us) A4/ B3: Case Studies + Brag on Us (high fit is worth hustling for) B4/ C2/ D1: Product Updates Types of Marketing Follow-up
- 16. Find what works Buy lists A/B emails and measure response rate Cold calls Search engine marke;ng Social media adver;sing Affiliate marke;ng