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Tesla, a good IOT Case Study 
John Mathon 
WSO2, VP Enterprise Product 
Strategy 
March 20, 2014
Tesla  iot case study
IOT Features of Tesla model S 
1) The Tesla has a persistent 
3G cell connection to the 
internet that is paid for 
gratis by Tesla. This makes 
it one of the “Internet of 
Things” It also has Wifi, 
bluetooth and garage door 
opener built in. 
2) The car has an API! Tesla 
API 
3) The car can provide 
Geolocation information 
4) The car has attitude (angle) 
and various other sensors 
for acceleration 
5) The car has a camera (in the 
back) 
6) The car could be lethal to 
both passengers and others 
if it were hacked 
inappropriately
IOT Features of Tesla model S 
7) Tesla has reportedly 
formed an early warning 
threat detection and 
reward system to reward 
hackers who discover 
vulnerabilities in the cars 
security 
8) The car can detect the 
presence of a key fob 
within a small distance of 
the vehicles perimeter 
9)Virtually all aspects of the 
cars functionality are 
digitized and theoretically 
available for inspection and 
utilization including energy 
use, positions of wheels, 
brakes and emergency 
brake, climate system, seat 
positions, mirrors, door 
handles …
IOT Features of Tesla model S 
10) The car has an “App 
framework” that allows 
developers to build apps to 
run in the car. This will be 
enabled in late 2014 with 
the addition of a Chrome 
browser and android app 
compatibility. Currently 
there are only a couple 
internet music apps that 
are built into the car. 
11) The car has a browser 
with geolocation capability 
and a map application 
12) The car has a horn, lights 
for external signaling that 
can be controlled remotely
IOT Features of Tesla model S 
13) The car can be woken up 
from a sleep low energy 
state over the air and 
booted up at any time 
needed to query or operate 
the car 
14) The car can take in new 
versions of its software and 
firmware and upgrade itself 
automatically. 
15) the car has a 17″ 
touchscreen console for 
controlling all functions 
and a video console for the 
drivers speedometer and 
other driving information
IOT Features of Tesla model S 
16) The car has a smart charging system that can 
adapt to almost any electrical source that is plugged 
into the car. Adapters for things like RV hookups, 
Clothes dryer plugs as well as standard 110V and 
220V configurations are supported. The car can 
also accept up to 500Amps of current in DC mode 
for quick charging. It has the ability to regulate the 
power consumed to the capability of the line it is 
connected to and to reduce consumption as the 
batteries can accept as well as allowing the user to 
designate lower power levels and even a timer to 
control when it starts charging.
Functionality of the Car Itself
Functionality of the Tesla Model S 
o The slowest version of 
the Tesla model S is as 
fast or faster than any 
luxury sedan in the 
world. 
o The performance 
version of the Tesla 
model S is as fast as any 
sports car available. 
The new D model has 2 
motors, 4wheel drive 
and goes 0-60 in 4secs 
o The Telsa Model S gets 
90-100 MPG while 
capable of this kind of 
performance.
Safety 
o Nobody has been 
seriously injured or 
killed in a Tesla yet 
o NTSA gives the car its 
highest rating possible 5 
stars but in fact the 
Tesla tested the safest 
ever recorded 
o Reportedly the Tesla 
took more than the 
weight of 4 Tesla 
stacked on its roof 
before the crushing 
machine ran out of 
steam. 
o the car reportedly broke 
the flipping machine as 
well
Range; Battery 
o Range is between 150- 
400 miles depending on 
driving conditions and 
battery choice. 
o The car can be recharged with 
almost any input from 110V to 
dryer plugs, RV plugs, standard 
J1772 plugs, NEMA standard 
plugs at 220V and different 
amperages in 4-30 hours 
depending on source. 
o There are hundreds of Tesla 
supercharging stations around 
the country that will charge the 
car 50% in 20 minutes. These are 
placed strategically about 120 
miles apart to insure any Tesla 
can traverse between any two 
supercharging stations. Charging 
is free at Tesla facilities. 
o Tesla offers a battery lender 
program so that you can get a 
fresh battery in 90 seconds at 
stations.
Revolutionary Service 
o The car has no belts, spark plugs, 
transmission fluids and far fewer 
moving parts subject to wear 
than an ICE (Internal combustion 
engine) leading to minimal 
maintenance cost leading some 
to argue the loss of millions of 
jobs in the ICE service industry. 
o “Fueling” the car at home or at 
work or in garages could cause 
loss of millions of jobs at “liquid 
dinosaur” stations. 
o The car can be upgraded 
online from Tesla with 
improvements and fixes. 
Fixes have included safety 
improvements, driving 
improvements as well as 
efficiency improvements 
and luxury features added 
after the fact for free by 
Tesla. 
o Tesla supports an at home 
service option
Future 
o Later in 2014 Tesla is 
planning on opening up 
the Android App 
capability allowing a 
diverse set of apps to 
operate in the car. 
o The Tesla comes with an API: 
http://docs.timdorr.apiary.io/ 
o Functions available from the API 
include: 
o Open and close the roof, start and 
stop charging, operate climate 
controls, find location, operate 
flashers, horn, open car or lock, 
pop the trunks
o Functions Available in 
documented API today: 
o Get operations: 
o state of car 
o Location 
o Set Operations 
o Horn, Lights flash 
o Charging 
o Functions we know car has but 
aren’t part of documented API: 
o Energy use, acceleration, angle, 
velocity 
o Steering, braking, accelerator, 
Park reverse drive, power brake 
o Camera 
o Sensors for proximity 
o Suspension System 
o Media, sound system, web 
browser, bluetooth, wifi, 
homelink 
o Seating position and control
Apps in the car (internal) 
o The car comes with the 
following apps: 
o Navigation 
o Energy 
o Camera 
o Settings/Controls 
o Media 
o Phone 
o Calendar 
o Browser 
o Slacker 
o TuneIn 
o Potentially interesting apps not 
announced: 
o Waze 
o Uber Driver  
o Pandora/Spotify/Audible/Shazam… 
o Parking payment 
o Yelp 
o Glympse 
o Enhanced Camera App 
o Chargepoint 
o Calculator 
o Voice Messaging (Heytell) 
o Kayak
Potential Vulnerabilities 
o Failure of Existing Apps 
o unexpected behavior or distracting 
behavior 
o Failure of New External Apps 
o Unexpected behavior or distracting 
behavior 
o API vulnerabilities 
o Privacy issues around data 
availability 
o Lack of 2 factor authentication 
o Security Measures 
o Unknown what Tesla has 
engineered 
o Potential Problems 
o Access to secure data 
o Unexpected behavior or 
distracting behavior 
o Failure of onboard systems 
o Corruption, malware, spying 
o Taking control of the car
Summary 
o Good Points 
o Environmental friendly 
o Very Fast and fun to drive 
o Long range 
o Safest car ever built 
o No one ever injured or killed 
o Auto Update and upgrade 
o Minimal Maintenance / At home 
o New Interface and usability benefits 
o Remote API/Operation 
o Supercharging network 
o Extended Warranties 
o Persistent free data service 
o App integration and big screen 
o Spacious 
o Bad Points 
o Unknown vulnerabilities 
Including the possibility 
of gaining control of the 
car, private information 
and causing accidents 
o Can take 8 hours to 
charge 
o New car unknowns
John Mathon 
johnmathon.wordpress.com 
twitter: @john_mathon 
Disclaimer: I own a Tesla

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Tesla iot case study

  • 1. Tesla, a good IOT Case Study John Mathon WSO2, VP Enterprise Product Strategy March 20, 2014
  • 3. IOT Features of Tesla model S 1) The Tesla has a persistent 3G cell connection to the internet that is paid for gratis by Tesla. This makes it one of the “Internet of Things” It also has Wifi, bluetooth and garage door opener built in. 2) The car has an API! Tesla API 3) The car can provide Geolocation information 4) The car has attitude (angle) and various other sensors for acceleration 5) The car has a camera (in the back) 6) The car could be lethal to both passengers and others if it were hacked inappropriately
  • 4. IOT Features of Tesla model S 7) Tesla has reportedly formed an early warning threat detection and reward system to reward hackers who discover vulnerabilities in the cars security 8) The car can detect the presence of a key fob within a small distance of the vehicles perimeter 9)Virtually all aspects of the cars functionality are digitized and theoretically available for inspection and utilization including energy use, positions of wheels, brakes and emergency brake, climate system, seat positions, mirrors, door handles …
  • 5. IOT Features of Tesla model S 10) The car has an “App framework” that allows developers to build apps to run in the car. This will be enabled in late 2014 with the addition of a Chrome browser and android app compatibility. Currently there are only a couple internet music apps that are built into the car. 11) The car has a browser with geolocation capability and a map application 12) The car has a horn, lights for external signaling that can be controlled remotely
  • 6. IOT Features of Tesla model S 13) The car can be woken up from a sleep low energy state over the air and booted up at any time needed to query or operate the car 14) The car can take in new versions of its software and firmware and upgrade itself automatically. 15) the car has a 17″ touchscreen console for controlling all functions and a video console for the drivers speedometer and other driving information
  • 7. IOT Features of Tesla model S 16) The car has a smart charging system that can adapt to almost any electrical source that is plugged into the car. Adapters for things like RV hookups, Clothes dryer plugs as well as standard 110V and 220V configurations are supported. The car can also accept up to 500Amps of current in DC mode for quick charging. It has the ability to regulate the power consumed to the capability of the line it is connected to and to reduce consumption as the batteries can accept as well as allowing the user to designate lower power levels and even a timer to control when it starts charging.
  • 8. Functionality of the Car Itself
  • 9. Functionality of the Tesla Model S o The slowest version of the Tesla model S is as fast or faster than any luxury sedan in the world. o The performance version of the Tesla model S is as fast as any sports car available. The new D model has 2 motors, 4wheel drive and goes 0-60 in 4secs o The Telsa Model S gets 90-100 MPG while capable of this kind of performance.
  • 10. Safety o Nobody has been seriously injured or killed in a Tesla yet o NTSA gives the car its highest rating possible 5 stars but in fact the Tesla tested the safest ever recorded o Reportedly the Tesla took more than the weight of 4 Tesla stacked on its roof before the crushing machine ran out of steam. o the car reportedly broke the flipping machine as well
  • 11. Range; Battery o Range is between 150- 400 miles depending on driving conditions and battery choice. o The car can be recharged with almost any input from 110V to dryer plugs, RV plugs, standard J1772 plugs, NEMA standard plugs at 220V and different amperages in 4-30 hours depending on source. o There are hundreds of Tesla supercharging stations around the country that will charge the car 50% in 20 minutes. These are placed strategically about 120 miles apart to insure any Tesla can traverse between any two supercharging stations. Charging is free at Tesla facilities. o Tesla offers a battery lender program so that you can get a fresh battery in 90 seconds at stations.
  • 12. Revolutionary Service o The car has no belts, spark plugs, transmission fluids and far fewer moving parts subject to wear than an ICE (Internal combustion engine) leading to minimal maintenance cost leading some to argue the loss of millions of jobs in the ICE service industry. o “Fueling” the car at home or at work or in garages could cause loss of millions of jobs at “liquid dinosaur” stations. o The car can be upgraded online from Tesla with improvements and fixes. Fixes have included safety improvements, driving improvements as well as efficiency improvements and luxury features added after the fact for free by Tesla. o Tesla supports an at home service option
  • 13. Future o Later in 2014 Tesla is planning on opening up the Android App capability allowing a diverse set of apps to operate in the car. o The Tesla comes with an API: http://docs.timdorr.apiary.io/ o Functions available from the API include: o Open and close the roof, start and stop charging, operate climate controls, find location, operate flashers, horn, open car or lock, pop the trunks
  • 14. o Functions Available in documented API today: o Get operations: o state of car o Location o Set Operations o Horn, Lights flash o Charging o Functions we know car has but aren’t part of documented API: o Energy use, acceleration, angle, velocity o Steering, braking, accelerator, Park reverse drive, power brake o Camera o Sensors for proximity o Suspension System o Media, sound system, web browser, bluetooth, wifi, homelink o Seating position and control
  • 15. Apps in the car (internal) o The car comes with the following apps: o Navigation o Energy o Camera o Settings/Controls o Media o Phone o Calendar o Browser o Slacker o TuneIn o Potentially interesting apps not announced: o Waze o Uber Driver  o Pandora/Spotify/Audible/Shazam… o Parking payment o Yelp o Glympse o Enhanced Camera App o Chargepoint o Calculator o Voice Messaging (Heytell) o Kayak
  • 16. Potential Vulnerabilities o Failure of Existing Apps o unexpected behavior or distracting behavior o Failure of New External Apps o Unexpected behavior or distracting behavior o API vulnerabilities o Privacy issues around data availability o Lack of 2 factor authentication o Security Measures o Unknown what Tesla has engineered o Potential Problems o Access to secure data o Unexpected behavior or distracting behavior o Failure of onboard systems o Corruption, malware, spying o Taking control of the car
  • 17. Summary o Good Points o Environmental friendly o Very Fast and fun to drive o Long range o Safest car ever built o No one ever injured or killed o Auto Update and upgrade o Minimal Maintenance / At home o New Interface and usability benefits o Remote API/Operation o Supercharging network o Extended Warranties o Persistent free data service o App integration and big screen o Spacious o Bad Points o Unknown vulnerabilities Including the possibility of gaining control of the car, private information and causing accidents o Can take 8 hours to charge o New car unknowns
  • 18. John Mathon johnmathon.wordpress.com twitter: @john_mathon Disclaimer: I own a Tesla