Concept realization strategy
1 like769 views
The document outlines a strategy for developing disruptive new product categories through collaboration with external subject matter experts (SMEs) and conducting thorough market and product research. The primary goals are to create a competitive advantage and achieve market success by leveraging insights from customer interactions and emerging technology trends. The approach focuses on rapid realization of product concepts, supported by a multi-functional team and strategic partnerships.
Concept realization strategy
- 1. strategy: DISRUPTIVE NEW PRODUCT CATEGORY producer: JOYCE CHOU FROM R&D TO PRODUCT REALIZATION leveraging external SME partnerships
- 2. goals for each research function: goal: COMPETITIVE ADVANTAGE goal: MARKET SUCCESS approach: DISRUPTIVE NEW PRODUCT CATEGORY approach: NEXT GENERATION PRODUCTS PRIMARY RESEARCH Expert Customer Product Interviews Needs Interaction (SMEs) SECONDARY RESEARCH PRODUCT RESEARCH MARKET RESEARCH OEM and Emerging Customer Customer Startup Tech and Trends Strategy and Identification Products Landscape Focus Areas Landscape
- 3. SME partner development process: goal: COMPETITIVE ADVANTAGE approach: DISRUPTIVE NEW PRODUCT CATEGORY Gather Synthesize for Identify SME Connect projects Support and facilitate landscape trends opportunity targets partner resource leads with SMEs partnership Connect Choose Secondary Identify Find Expert Partner Projects New Landscape Opportunity Research in with OEMs/ MARKET RESEARCH with Product Research Areas Progress Startups Experts Concepts Customer Customer Trends Strategy Landscape and Focus Areas PRODUCT RESEARCH Corporate Venture Develop Fast Track Create OEM and Emerging New New Group Leadership to Rapid Product Realization Startup Tech and Projects Identification Products Concepts Landscape Risk Analysis on Concept
- 4. multi-functional realization team: *For external SME partnership model only find needs mediate solutions Tech/ UX Design Expert SLT Corporate Researchers Strategists Researchers Strategists PD Leads PD Leads Connect Choose Partner Secondary Identify Find Expert Projects New with OEMs/ Landscape Opportunity Research in with Product Startups Research Areas Progress Experts Concepts
- 5. Keeping it real... location: 47° N, 122°W (Seattle, WA) phone: (310) 804-9183 website: WWW.JOYCECHOU.COM email: INFO@JOYCECHOU.COM