Task 1
- 2. Pro’s- • Reliable • Accurate • Easier to control • New data or information (Exclusive) • Can aim questions directly at your research objective Con’s- • Time consuming • People may be pressured, evidence unreliable. • Results could be false • Lack of resources • Risk that the interviewer or information being bias Primary research is all about your own research that you have discovered yourself, examples of this is going out and getting information from giving interviews to people that my hold information you want. It is used to obtain new and original data from the real world without using other information found online or in other sources such as a newspaper. This can be conducted by Interviews, Observation and Questionnaires. For example a web designer makes a colour scheme for their website and has created a questionnaire to give to the public to see their opinion and what the public like more, this is primary research because you are getting information from your own findings.
- 3. Secondary research is when you look online for information that you need but the information that you may find might not always be correct, this is called secondary research. The information you find is not your own findings such as finding a layout online for a website instead of making your own. Its the use of existing data and information. This can be found in Books, newspapers, Journals and on the internet. Secondary research is the most known way of researching, but not always is it good to use this method because not all information you find may be accrete and reliable. Some information you find could be old and out of date, but there are advantages, such as finding information can be easy and quick so you don’t waste a lot of time but you need to make sure the information is correct. Pro’s- • Easy • Compare to own data • Get a lot of evidence quick (Internet) • Usually cheap Con’s- • May not be reliable or accrete • Not always reliable, outdated information • Not always accessible
- 4. Research Methods Include… • Age • Gender • Ethnicity • Nationality • Social class (low, middle upper class) • Occupation/Employme nt status • Locale (location) These groups are created so media company's can aim specific products to specific groups (E.g. Disney films for children, as well as their parents). Media institutions create audience profiles (using demographic information) in order to create different groups in society. Demographics Relates to the study of a population that is based on factors.
- 5. Quantitative Research is research all based on numbers, its when you give information to something but only easy answers such as yes or no, its data that’s only numerical so it doesn't take a lot of time up and it is easy information to obtain. A way of using quantitative research is when you go around asking a certain group of people who may be aged 16- 21 (or whoever your target audience is aimed at) if they like horror movies but the answer they give is either yes or no, but with qualitative research it means you are giving more in depth answers. Quantitative is you are Only using numbers to create a pie chart or a bar graph with the data you have received. For example, do you like video games yes or no, then the numbers you get can be put into a chart such as the one in the picture. Research based on facts and information that produces numbered data. This type of research is used in the film industry to find out if a particular product that they have created was a success or not. The way they would conduct this research is by asking a variety of different people that saw the film, what their opinion of it was and if the product was worth the process.
- 6. Qualitative Research is more advanced research where you are looking for certain information in more detail about your product or something undergoing. It is used to gain an understanding of certain information you are looking for, usually you will ask questions that need the audience to answer in more depth other than just a yes or no answer. Research is based on opinions and preferences. Quantitative data collection methods include surveys or interviews, this way the people giving information can give their own opinion in the most in depth way they can so you can collect the data you need. Qualitative Research usually targets a certain audience for a topic they want answers for. For example if you ask a group of 16-21 year olds if they like horror movies that would just be quantitative, but because you expand your question and ask for a more in depth answer that would be qualitative, so if you ask people do you like horror movies and why? it means the audience need to give you more of an understanding for their answer so you get more information from your research. Do you enjoy watching horror movies and why? - Yes I enjoy horror movies because they are scary and are enjoyable to watch.
- 7. You research to find out what your audience like and what they are into, for example you need to find what type of films your audience likes the most with your audience aged 16-21. Ensures that the people reached are the correct audience that the product or service is aimed at, also ensures that money is not being wasted by the companies because they may market the product to the wrong audience, so they wont be making as much money as possible and their audience may not enjoy what they have produced. Knowing your target audience and knowing what they like is very good because then you know what to make your product about knowing that your audience will enjoy what you have to offer. • Demographics- Studies of a population based on factors such as, age gender, ethnicity, education, income and employment. Its when you put the audiences characteristics in different groups based on something physical such as what I've said above. • Psychographics- the study and classification of people according to their opinion and ideas, grouping people on their beliefs. Being able to quickly judge the psychographics of your customers will help you to understand what they are looking for. Psychographics allows you to find what your audience are looking for. Some examples of psychographics are social class, lifestyle and personality characteristics.
- 8. Market research is when you research products that already exist allowing you look at the product with their advantages to see how you can make your product better than the other ones. For example, watching a horror movie trailer and seeing what they have done well and by looking at the reviews you can see how you should improve it and make your version better than theirs. You look at different completions to see what they done well so you can follow. We also research the market so we don’t copy any products, because if you end up copying something your audience are not going to want your product. You can find strengths and weaknesses in the products you are researching to see how you can improve your own. Advertising placement is used for the target audience you are aiming at to see adverts of your products. For example, 16-24 year olds use a lot of social media, so a good place to advertise your product for that age would be somewhere like Facebook. Advertising can be done for all ages such as people aged 60+, you can place your adverts in a news paper because that is what most of the elder audience may read. It looks at characteristics, location and needs of your business’ target market, the industry as a whole and also the competitors that the business might face.
- 9. Viability is all about seeing if the product is worth creating and if you are going to make profit form your product because if you are going to lose money there is not point of creating this product, also to see if the product has already been created. You need to research the production you are making, and what we are going to need for the product and how much it will cost, for example the viability also has to be looked in to, speak to your audience to get more information on how your product may be worth making. Viability means the quality of something being able to happen and the chance of success. Technological resources are systems and tools required to effectively produce or create a product. Technological resources are resources like a computers and these allow you to help with your production. The most important resource of technology is people because that is how you are able to obtain information. Without them, no product would be created. In the games industry, the developers employ trained researchers to gather information for the area they are looking for such as finance or location.