Task 1
- 2. TYPES OF RESEARCH There are two different types of research, one being Quantitative. Quantitative research is based mostly on numbers and figure. It analyses and interprets numerical data and measurable facts. The data is mostly presented in tables or graphs. For example, if I was to make a documentary. Research is very important in media scenarios. It helps in many ways and saves a lot of time whatever the situation. With research you get to gain knowledge on you’re product; how to sell you’re product, improve and whom to distribute you’re product. So research helps a lot in timings and outcomes For example, a film producer may check many different actors during auditions to see who may be perfect for when it comes to production aspects.
- 3. QUANTITATIVE RESEARCH Quantitative research in film may show what genre is more popular and favoured by target audiences regarding rating of other films. For example if a there was a movie producer, during pre production he will conduct a questionnaire to see what majority of people enjoy what genre. So maybe with a 100 people only 30 people would enjoy thrillers, so you might go for producing a comedy film which Is favoured by 70 people. Pros: Less time consuming as answer is straight forward (Yes/No). May be anonymous when dealing with sensitive topics. Trusted set of statistics. Cons: Answer is limited, no reasons for answer. Can be costly (as you may need participants).
- 4. QUALITATIVE Qualitative research is research based on peoples opinions, attitude, hard facts and views. In this way you get a better prospective of you’re target audience with why? For example a radio hosts may ask his viewers their personal genre in music and why? In this way you get a more in depth and brief answer. Such as I enjoy Hip Hop music because I find the beats and lyrics very interesting and relatable. In this why you also gain more knowledge over you’re statistics from quantitative research. Pros: Topics more in depth and detailed (Why?). Less expensive. Reliable. Cons: Not enough people asked. Time consuming.
- 5. METHODS OF RESEARCH Primary: Primary research is where one conducts his/her own research. This may include self conducting questionnaires and interviews from a personal investigation. It is similar to qualitative research in a way. For example, if an author was to write an autobiography, he/she would go and interview that person collecting data and information by themselves. Pros: Provides accurate info (reliable). Latest information. Questions aim directly at subject/object/audience. Cons: Time consuming. Risk of bias information. Can be usable if compared to backup data.
- 6. SECONDARY RESEARCH Secondary: Secondary research is when you use others existing data to help you with you’re primary research or compare it with. It is mainly research which others have already investigated regarding if it relates to what you are researching. However you can not call it you’re own work as you may be sued. This may be done by reports by other businesses within you’re industry etc. A great example is if a documenter was to make an autobiography on a person, he would read an autobiography book based on that person or use the internet to study him/her. Pros: No cost as its free. Less time consuming. Cons: Data may be expired . May be inaccurate. Not specific for you’re needs.
- 7. PURPOSE OF RESEARCH The purpose of research is in order to make you’re product as best as can be. You are accessible to learn from other peoples mistakes by correcting them gaining knowledge to whom you’re product is best suitable for. For instance you’re target audience. You want to be able to know all their desires as at the end of the day you want to get you’re moneys worth. This can be done by demo graphing and psych graphing.
- 8. DEMOGRAPHICDemographics is when again used in media you group people based on their physical stuff such as age, gender, ethnicity and job. Demographics have mainly been based on sex and has been common amongst products such as clothing, magazines and cosmetics within the market. So if a magazine company was to release a gaming magazine, they would end up targeting a male audience ages 12+. This is as 90 % of gamers or games mentioned in the magazine will be played by 12+ boys. The ages also depend on the games so if it was to be Grand theft Auto 5, it will be a 18+ magazine still male or both. Pros: 1. Better variety within the groups. 2. Creates more individual groups rather than overlapping. Cons: 1. If people feel like they fit in more than one group, they can still overlap groups.
- 9. PSYCHOGRAPHIC Psychographic analysis is when you categories people in groups based on beliefs and opinions. This may also be based on characteristics, social class (High/middle/low) or even lifestyle. This helps with the assumption of the types of products you want to aim at (specific target audience). This reflects on the audiences and makes you’re product strong. For instance a huge company such as Apple have created the new MacBook Pro. This device would be suitable to high/middle class people as they are more likely to afford one. Especially people in Hollywood as a MacBook is best created for editing and/or creating music along with other creative features. Pros: 1. Information is easily Accessible. Cons: 1. Newer less traditional jobs are hard to fit in.
- 10. MARKET AND ADVERTISING The media industry is huge! So in order to be the best, you got to beat the best. You are going to have to make sure you’re product is different and unique amongst the other similar products. For example, if I was going to make a new smartphone brand, I will make sure I learn from the other products mistakes and over come them. I will try to include features other smartphones probably won’t have. How will I do this? I will simply study all popular smartphones today such as iPhones and Samsung. I will review their advantages and disadvantages and maybe use them personally until I make my own notes on how to improve and develop my own. The next major thing will be advertising my product to my target audience. Firstly smartphones are used by a lot of teenagers mostly and they socialize a lot. So in order for me to attract my audience as much as possible, I will advertise my product on social media sites and application. This may include YouTube, Instagram and/or Facebook. Yet if my smartphone was for use of businessmen, I will advertise my product on the newspapers as majority of business men such as 40 years of age+ read newspapers daily.
- 11. VIABILITY Viability is very important as you are aware of you’re resources and how to use them. For example, a movie producer would get a certain amount of money for him/her to use for mostly production and post- production. This money gives the producer a fixed budget which is helpful in many ways. The money is mainly used for technological resources such as cameras, editing software's, special effects and more such as studio hiring. This is why cost is important as you plan everything what you’re provided with. Especially with a movie, you have to make sure you don’t spend too much in order to get you’re money’s worth. For example if u spend £12 million on a certain movie and after the release you only make £19 million, its really not a lot of profit as you must also pay the actors, directors and the whole cast and crew. Budgets are typically broken down into physical production and prints and advertising budgets. A physical budget would be everything involved in getting a movie produced. Executives, talent, crew, equipment, studio hire, location fees and consumables to name a few. Yet money is also spent a lot on advertising such as adverts, posters and even trailers. You need to promote you’re movie in order to catch more of the target audiences attention in order for them to pay to watch the movie so that it is not a flop and you don’t loose money