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www.rallydev.com ©2014 Rally Software Development Corp
Go Agile. Go Rally.®
www.rallydev.com ©2014 Rally Software Development Corp
The A3 Agile Business
An Agile Alignment Approach
Karl Scotland
kscotland@rallydev.com
@kjscotland
www.rallydev.com ©2014 Rally Software Development Corp
Average
company
lifespan on S&P
500 Index?
www.rallydev.com ©2014 Rally Software Development Corp
http://www.innosight.com/innovation-resources/strategy-
innovation/creative-destruction-whips-through-corporate-america.cfm
www.rallydev.com ©2014 Rally Software Development Corp
www.rallydev.com ©2014 Rally Software Development Corp
June 2009
www.rallydev.com ©2014 Rally Software Development Corp
400 million
www.rallydev.com ©2014 Rally Software Development Corp
45 billion
www.rallydev.com ©2014 Rally Software Development Corp
$32.5 billion
www.rallydev.com ©2014 Rally Software Development Corp
www.rallydev.com ©2014 Rally Software Development Corp
Learning Organisations
Systems
Thinking
Shared
Vision
Team
Learning
Personal
Mastery
Mental
Models
www.rallydev.com ©2014 Rally Software Development Corp
Learning Organisations
where people continually expand their
capacity to create the results they truly
desire
where people are learning how to learn
together
Peter Senge, The Fifth Discipline
www.rallydev.com ©2014 Rally Software Development Corp
The A3 Business
Agile Absorbent
Aligned
www.rallydev.com ©2014 Rally Software Development Corp
Resilience (n):
the ability to
recover from
adversity
www.rallydev.com ©2014 Rally Software Development Corpwww.rallydev.com ©2014 Rally Software Development Corp
Agile
Delivering Products
www.rallydev.com ©2014 Rally Software Development Corp
Agile Manifesto
www.rallydev.com ©2014 Rally Software Development Corp
13
www.rallydev.com ©2014 Rally Software Development Corp
www.rallydev.com ©2014 Rally Software Development Corp
Process and tools
Individuals and interactions
Team vision and discipline
http://www.justin.tv/startuplessonslearned/b/262656520
www.rallydev.com ©2014 Rally Software Development Corp
Comprehensive documentation
Working software
Validated learning
http://www.justin.tv/startuplessonslearned/b/262656520
www.rallydev.com ©2014 Rally Software Development Corp
Contract negotiation
Customer collaboration
Customer discovery
http://www.justin.tv/startuplessonslearned/b/262656520
www.rallydev.com ©2014 Rally Software Development Corp
Following a plan
Responding to change
Initiating change
http://www.justin.tv/startuplessonslearned/b/262656520
www.rallydev.com ©2014 Rally Software Development Corp
www.rallydev.com ©2014 Rally Software Development Corp
www.rallydev.com ©2014 Rally Software Development Corp
Process and tools
Individuals and interactions
Collaborating value streams
www.rallydev.com ©2014 Rally Software Development Corp
Comprehensive documentation
Working software
Impactful solutions
www.rallydev.com ©2014 Rally Software Development Corp
Contract negotiation
Customer collaboration
Stakeholder empathy
www.rallydev.com ©2014 Rally Software Development Corp
Following a plan
Responding to change
Absorbing disruption
www.rallydev.com ©2014 Rally Software Development Corpwww.rallydev.com ©2014 Rally Software Development Corp
Lean
Running Businesses
www.rallydev.com ©2014 Rally Software Development Corp
System of Profound Knowledge
Systems
Variation
Knowledge
Psychology
www.rallydev.com ©2014 Rally Software Development Corp
www.rallydev.com ©2014 Rally Software Development Corp
Toyota Kata
www.rallydev.com ©2014 Rally Software Development Corp
A3s
www.rallydev.com ©2014 Rally Software Development Corp
Conciseness
Collaboration
Co-creation
Quality
Knowledge
www.rallydev.com ©2014 Rally Software Development Corpwww.rallydev.com ©2014 Rally Software Development Corp
Agile ⌃ Lean
Running Product Businesses
www.rallydev.com ©2014 Rally Software Development Corp
Align Discovery and Execution
www.rallydev.com ©2014 Rally Software Development Corp
Team A3s
www.rallydev.com ©2014 Rally Software Development Corp
Initiative A3
www.rallydev.com ©2014 Rally Software Development Corp
Problem A3
www.rallydev.com ©2014 Rally Software Development Corp
Experiment A3
www.rallydev.com ©2014 Rally Software Development Corp
Strategic A3s
www.rallydev.com ©2014 Rally Software Development Corp
www.rallydev.com ©2014 Rally Software Development Corp
X-Matrix
www.rallydev.com ©2014 Rally Software Development Corp
www.rallydev.com ©2014 Rally Software Development Corp
Learning Organisations
Systems
Thinking
Shared
Vision
Team
Learning
Personal
Mastery
Mental
Models
www.rallydev.com ©2014 Rally Software Development Corp
www.rallydev.com ©2014 Rally Software Development Corp
Business Steering
www.rallydev.com ©2014 Rally Software Development Corp
“adapting to change,
rather than trying
hard sea defenses”
www.rallydev.com ©2014 Rally Software Development Corp
Thank You!
Karl Scotland
kscotland@rallydev.com
@kjscotland
www.rallydev.com ©2014 Rally Software Development Corp
Go Agile. Go Rally.®

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The A3 Agile Business: An Agile Alignment Approach

Editor's Notes

  • #6: 61-year tenure for average firm in 1958 narrowed to 35 years in 1980—to 18 years now. A warning to execs: At current churn rate, 75% of the S&P 500 will be replaced by 2027. http://www.innosight.com/innovation-resources/strategy-innovation/creative-destruction-whips-through-corporate-america.cfm
  • #7: For example, WhatsApp, recently purchased by Facebook for $19 billion, went from launch in June 2009 to more than 400 million active users in January 2014 who sent 45 billion messages on New Years Eve 2013. That’s fewer than 5 years and has resulted in an estimated loss of $32.5 billion in revenue from SMS fees for mobile phone networks.http://www.bgr.in/news/the-rise-of-whatsapp-a-timeline-ss214/http://www.bloomberg.com/news/2014-02-21/whatsapp-shows-how-phone-carriers-lost-out-on-33-billion.htmlhttp://recode.net/2014/04/02/jumping-into-the-tornado-market-insights-from-the-19-billion-whatsapp-acquisition/
  • #13: In 2003 Ryan Martens, founder and CEO of Rally Software, was inspired by claims in the book Natural Capitalism that we need a factor of four productivity increase in the use of natural resources to get to a sustainable place with the current population in the world. At that time, Agile was on the rise as a popular and proven approach to improving software delivery effectiveness, and thus Rally Software was born (originally as F4 Technologies), with a mission to help organisations use Agile principles and practices as a means to achieving that vision.
  • #18: You can Plan to get lucky, but hope is not a great strategy
  • #40: 1. Appreciation of a system: understanding the overall processes involving suppliers, producers, and customers (or recipients) of goods and services (explained below);2. Knowledge of variation: the range and causes of variation in quality, and use of statistical sampling in measurements;3.Theory of knowledge: the concepts explaining knowledge and the limits of what can be known.4. Knowledge of psychology: concepts of human nature.
  • #52: Christopher Avery’s Team Orientation Process
  • #67: https://flic.kr/p/8D4Qtf
  • #69: https://flic.kr/p/kCBPki7yrs coastal erosions in 2 months. 5 meters in some places.