SAP API Management sap insider webinar intelligent business operations netweaver

SAP API MANAGEMENT
How to ride the wave of the digital economy
through simplification
Darren Crowder, VP & GM, Middleware @ SAP®
Sep 10, 2014

Legal disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without
the permission of SAP. This presentation is not subject to your license agreement or any other service or
subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this
document or any related presentation, or to develop or release any functionality mentioned therein. This
document, or any related presentation and SAP's strategy and possible future developments, products and
or platforms directions and functionality are all subject to change and may be changed by SAP at any time
for any reason without notice. The information in this document is not a commitment, promise or legal
obligation to deliver any material, code or functionality. This document is provided without a warranty of any
kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness
for a particular purpose, or non-infringement. This document is for informational purposes and may not be
incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except
if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results
to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates, and they should not be relied upon in making
purchasing decisions.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2

AGENDA
Becoming a Digital Business
The Reality – the Need of Businesses
Challenges that Stand in the Way
API(s) and the Value They Bring
SAP API Management
Next Steps & Call To Action / Q&A

Becoming a Digital Business via The ‘Networked’
API Economy
“$7bn
worth
of
items
on
eBay
through
APIs”
Mark
Carges
(Ebay
CTO)
“Google
processes
around
5
billion
transac@ons
a
day
through
its
APIs
.”
“90%
of
what
we
do
is
business
through
APIs.”
John
WaEon
(EAN)
–
TravalaKon.co.uk
April
2012
“TwiFer
processes
13
billion
transac@ons
a
day
Roberto
Medrano
(Forbes)
§ 75%
of
Fortune
1,000
Roberto
Medrano
(Forbes)
enterprises
will
offer
Web
APIs
by
end
of
2014.
§ By
2016,
50%
of
B2B
collabora@on
will
take
place
through
Web
APIs.
2018,
the
10
largest
B2B
networks
will
have
evolved
into
API
networks.
(Gartner)
§ By
through
its
APIs.”

API(s) are Emerging Across All Industries
Energy and Utilities Public Sector Healthcare Transportation Retail
Banking Insurance Telco Chemical/Petroleum Hi-tech
and many more….

API(s) Drive the Digital Networked Value Chain
Cloud Services are exposed via
Web API(s) enabling mashups of
data
Big Data provides monetizing of data
sources through shared content and
API(s)
M2M / Mobility / Devices makes calls
to back end services to facilitate the
processes and workflows combined
with rules, kpi(s) &
Social API(s) are creating
unprecedented, personalized
opportunities fuelling collaboration
and customization with unique user
experiences

Technology Architecture -> Business Network
Needs
Mainframe Client-Server Internet C l o u Sda ,a MSobility, B i g Data, IOT
IT
Architecture
Business
Needs
Process
Models
Semantic Integration
On
Premise
On Device
On Demand
Application
lifecycle
Orchestrated &
API Centric
Business Agility
EAI
SCM
SRM
PLM
ERP
HRM
B2E
B2C
B2B
CRM
CPM
Process
Models
Heterogeneous
Landscape
(SAP, non SAP)
Database Centric EAI Centric Service Centric
Operational Excellence
Integration of
Core Processes
Global Rollouts
& Integration of
Business Partners
Purcha-sing
Sales
Data
base
Manu- Finance
facturing
Disruptive Innovations
Cloud , Mobility, In-Memory, Big
Data, IOT plus the Ongoing
Transformation of Processes
and Business Networks with
New Models

Today’s Reality for Customer Engagement
Technology plays a central role in evolving the digital business:
• Opening new channels and business models to generate more revenue
• Connecting businesses to customers and helping them understand customer needs
• Co-innovating so that businesses can work better with employees, partners,
and developers

Brick and Mortar
• Few new business models to explore
• Limited engagement with customers
• Little co-innovation with partners or
developers

Web
• New business models
• Greater engagement with customers
• Few avenues for co-innovation

Mobile Devices
• Many specialized apps to support new
and existing business models
• New information about customers and
deeper engagement with them
• Necessity of co-innovating with
developers and partners

Social Media
• New types of data to use (customer
sentiment)
• Opens dialog with customers
• Raises importance of brand reputation

Wearable Devices
• Constant customer contact
• New areas for customer engagement

Internet of Things
• Radical new business models possible
• Enables businesses to interact with
customers’ homes, vehicles, and
appliances
• Co-innovation necessary to make best
use of data

The Next Big Thing
How do you prepare for the unknown while
still integrating with today’s trends?

What does Business Need?
Engagement
Innovation
Interaction
Governance

What Stands In The Way?
Fragmented User
Experience
Constrained
Engagement
Complex
Technology

What are API(s)

The Value of API Management
Standardization Secure and
Scalable
Developer
Friendly

SAP API Management – Key Components
API Platform – Provides tools to manage
APIs and helps in adding, configuring
APIs, managing developers and apps.
Helps create and consume APIs, be it
building API proxies as a service provider
or using APIs, SDKs, and other
convenient services as an app
developer
API Analytics – Provides powerful
analytical tools to view short and
long term usage trends of your
APIs. IP, URL, user ID for API call
information, latency data can be
collected
Developer Portal – Provides
t o o l s t o m a n a g e a p p
developers. Provides ability to
onboard developers and create
a developer portal for publicly
available API Products
API API PLATFORM ANALYTICS DEVELOPER PORTAL
On-Premise and In-Cloud

An API Centric Architecture Extends Your
SAP & Non SAP Investments
Mobile
Point of Sale
Partner
21
SAP API Mgmt
Digital Business
Platform
Kiosk/Vending Machine
API Tier
Web
AppServers, Databases,
SOA/ESB Infrastructure
Apps
(i.e., Digital Channels)
Backend IT Systems & Enterprise
Services
(e.g., CRM, ERP, eCommerce, Identity
Management, Billing, etc.)
SAP
Big Data Platform

The Intelligent Agile Enterprise
End-to-End Intelligent Processes and Optimization
SAP Intelligent Business Operations
Powered by SAP HANA™
Integration Services
SAP
Gateway
On-premise Backend Services
SAP®
Business
Suite
Non-SAP
app
SAP SAP
PO
HCI
Non-SAP
Cloud Backend Services
Success
Factors
Non-SAP
Ariba app C4C,
…
Non-SAP
app
Non-SAP
app
SAP API Management
APIs
Process &
Data
Modeling
SAP Power
Designer
Web
Devices
Social
Mobile
Other Biz.
Systems

SAP API Management Benefits
Make Digital Access Simple, Scalable, and Secure
SIMSPILMEP LE SCALABLES CALABSLEECS UERCEU RE
Seamless
Connectivity
Engagement &
Enablement
Unified Access
One-Platform
Experience
Enterprise-Grade
Governance
Threat Detection

SIMPLE SCALABLE SECURE
API Provisioning &
Publishing
Discovery &
Consumption
Developer Portal
Seamlessly scale to
billions of API calls
SAP HANA Advanced
Realtime Analytics
Access Control
Role-Based Security
Full-Scale Auditing &
Monitoring

SIMPLE SCALABL
SCAELA BLE SECURE
API Provisioning &
Publishing
Discovery &
Consumption
Developer Portal
Seamlessly scale to
billions of API calls
SAP HANA Advanced
Realtime Analytics
Access Control
Role-Based Security
Full-Scale Auditing &
Monitoring

Your Journey into the API Economy
Powered by SAP API Management
WEB
APPS
DEVICES ENTERPRISE
SOFTWARE SOCIAL
SAP® API MANAGEMENT
(On-premise and in-cloud)
SUCCESS
FACTORS ARIBA
HCI* HCI
API SOURCES
C4C,..
HCI z SAP
NON-SAP
HANA™CLOUD
PLATFORM
NETWORK
SAP®
GATEWAY
SAP® PO
SAP®
BUSINESS
SUITE
SAP HANA™
PLATFORM
NON-SAP
ON PREMISE
*SAP HANA® Cloud Integration

API Registration and publishing of APIs from SAP
and Non-SAP data sources for REST/Odata/SOAP
services
ONE experience for Provisioning and Managing the
API lifecycle through API Portal
Seamless integration with SAP Gateway, SAP
HANA, Process Orchestration, SAP HANA Cloud
Integration
Security & Traffic Policy Definition for APIs with
additional flexibility for custom policies
Real-time Analytics and Reporting on usage metrics
with ability to create custom reports and notifications
Centralized trouble shooting and end to end
monitoring of APIs
PROVISIONING
SAP API MANAGEMENT
API PORTAL Developer Portal
API REPOSITORY AND
SERVICES
API GATEWAY

Central repository of APIs Including API definitions,
policies documentation
Meter store for Analytics and Reporting
Platform APIs to interact with various Administration
tools and interfaces
SECURING
SAP API MANAGEMENT
API PORTAL
Developer Portal
API REPOSITORY AND
SERVICES
API GATEWAY

Ability for Discover, subscribe to APIs of group of
APIs
Developer Onboarding and enablement to register
developers and enable them to consume APIs
Application onboarding enabling developers to
register Apps for consuming APIs
Analytics and reporting for the Applications
developed by the developers
Comprehensive API documentation and
Collaboration capabilities.
Developer enablement through SDK, Code snippets
and Test Client.
DEVELOPING
SAP API MANAGEMENT
API PORTAL
Developer Portal
API REPOSITORY AND
SERVICES
API GATEWAY

Enterprise Grade security against threats such as
DoS, CSRF, XSS, SQL Injection etc
Flexible support for configuring Different Identity
Providers and authentication brokering
Support for SAML, Oauth 2.0, Client Certificate, API
Key Authentication
policy enforcement and protocol transformation for
REST and SOAP services
Policy based Throttling, Quota and Rate limiting
enforcement
Ability to do Content based routing and response
caching
ANALYZING
SAP API MANAGEMENT
API PORTAL
Developer Portal
API REPOSITORY AND
SERVICES
API GATEWAY

Simplifies API
provisioning,
governance,
consumption &
discovery for all your
API(s). Value.. “SAP API
Achieve Scale &
Speed – Do it quicker,
Supporting billions of
API calls.
Management provides
the foundation to
address your API needs
in a secure and scalable
environment.”
Key Take Aways
SAP API Management
Securely monitors your
API(s) against malicious
threats whilst providing
seamless support for
Non-SAP & SAP

Want More
Information?
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twitter.com/saptechnology
Visit our community at http://scn.sap.com/
community/developer-center/api-management
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP API Management
Visit at Tech Ed

Thank you
Contact information:
Darren Crowder
VP & General Manager – Middleware
@Darrencrowder
+44 79833 76421

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In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated
companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be
changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment,
promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties
that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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